Alejandro Santos
Product Manager at F. Schumacher & Co.- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
F. Schumacher & Co.
-
United States
-
Design Services
-
300 - 400 Employee
-
Product Manager
-
Feb 2021 - Aug 2023
New York City Metropolitan Area Product Manager for the Schumacher website & was integral to launching a new e-Commerce platform. Since the launch, & the expansion of the Product team, I have been tasked with Engagement as an area of focus. Tasked with leading daily standups with a team of Engineers & Designers & drafting Product Requirements Documentation for all initiatives. • Managed the gathering of requirements, scoping, & implementation for the redesign of the website’s Product Detail Page. This included working with… Show more Product Manager for the Schumacher website & was integral to launching a new e-Commerce platform. Since the launch, & the expansion of the Product team, I have been tasked with Engagement as an area of focus. Tasked with leading daily standups with a team of Engineers & Designers & drafting Product Requirements Documentation for all initiatives. • Managed the gathering of requirements, scoping, & implementation for the redesign of the website’s Product Detail Page. This included working with various stakeholders to identify gaps & pain points, as well as conducting focus groups comprised of salespeople. This resulted in new features to promote cross-selling opportunities & sourcing product information from salespeople & clients to facilitate the shopping experience. • Program lead for website integration of the Hospitality business unit. Scope included enabling Hospitality products on the website & allowing sales team members to place orders & access client accounts. This transition improved operational efficiency & led to an 8% increase in Hospitality sales. • Managed a 22% increase in organic site traffic through Search Engine Optimization strategy, inclusive of front & back-end updates via Engineering engagement. • Drove the testing & implementation of Google Analytics tagging. Worked with Marketing, Merchandising, & other stakeholders to scope & implement the metrics needed to enable data driven strategies. Show less
-
-
-
-
Product Manager
-
Jan 2019 - Oct 2020
Greater New York City Area Product Manager selected to role based upon exceptional results in improving growth in stagnated product lines. Tasked with managing the company’s multimillion-dollar logistical operation from production flow to inventory management. Eventually directing the implementation of NuORDER, a wholesale e-commerce platform, and CRM software and a new ERP software. Partner with various entities, including the executive and sales departments, to define the user experience on these platforms. •… Show more Product Manager selected to role based upon exceptional results in improving growth in stagnated product lines. Tasked with managing the company’s multimillion-dollar logistical operation from production flow to inventory management. Eventually directing the implementation of NuORDER, a wholesale e-commerce platform, and CRM software and a new ERP software. Partner with various entities, including the executive and sales departments, to define the user experience on these platforms. • Provide the vision, leadership, and direction necessary to deploy the NuORDER software effectively. Successful in optimizing the platform to enhance the user experience. • Managed the implementation of a new ERP system and its integration with the NuORDER platform. This facilitated a more accurate accounting of inventory. Incomplete orders dropped by 12%. • Triggered an 11% increase in sales and reduced costs by working with the software developers to ensure the executive leadership had access to more reporting capabilities to assess company growth. • Manage stakeholders, including manufacturers, warehouses, and customers, to ensure on-time delivery of products. Show less
-
-
-
Travers Tool Co., Inc.
-
Mechanical Or Industrial Engineering
-
1 - 100 Employee
-
Assistant Product Manager
-
May 2016 - Jan 2019
Queens County, New York, United States Provided leadership, guidance, and direction over all aspects of product management, including the ownership of product strategy. Effectively managed go-to-market plans, positioning, and messaging through the company’s website, email marketing, print catalogs, and brick and mortar stores. Worked closely with internal stakeholders to create a shared product vision. • Drew from extensive industry expertise to successfully implement dynamic strategies that took the company from $750K in… Show more Provided leadership, guidance, and direction over all aspects of product management, including the ownership of product strategy. Effectively managed go-to-market plans, positioning, and messaging through the company’s website, email marketing, print catalogs, and brick and mortar stores. Worked closely with internal stakeholders to create a shared product vision. • Drew from extensive industry expertise to successfully implement dynamic strategies that took the company from $750K in revenue to $1M+ in revenue, an 8% increase in revenue, and an almost 7% increase in profit margin. • Responsible for understanding the customer’s needs and the positioning of brands to expand our product offering. • Successful in defining requirements and working closely with cross-functional teams across the organization to ensure the success of the website’s user experience, email marketing campaigns, monthly brochure sales. • Increased revenue by decreasing abandoned cart statistics by 23% by working with the web design team to reconfigure how shopping cart displayed package quantities and minimum buys. Show less
-
-
-
Global Industrial Company
-
United States
-
Wholesale
-
700 & Above Employee
-
Assistant Product Manager
-
Apr 2014 - Apr 2016
Port Washington Developed an aptitude for brand development, product marketing and strategy while assisting in the management of two product lines. Entrusted with an entire product line when the product manager abruptly left. • Served as a primary liaison between business and vendors regarding orders and product information. • Championed successful and creative strategies to effectively manage web presentations including banner ads, category structure, model level marketing copy, imagery, and product… Show more Developed an aptitude for brand development, product marketing and strategy while assisting in the management of two product lines. Entrusted with an entire product line when the product manager abruptly left. • Served as a primary liaison between business and vendors regarding orders and product information. • Championed successful and creative strategies to effectively manage web presentations including banner ads, category structure, model level marketing copy, imagery, and product specifications • Improved profitability and product lead time by recommending solutions, including stocking programs.
-
-
Marketing Associate
-
Aug 2013 - Mar 2014
Port Washington • Identified, evaluated and engaged potential sellers for the company's online marketplace • Analyzed sales of current product offerings to identify sellers with strong growth potential • Handled contracts with prospective sellers
-
-
-
-
Sales Associate
-
Nov 2011 - Aug 2013
Meet sales goals Assist Customers Organize inventory
-
-
-
I.A.T.S.E. National Benefit Funds
-
Non-profit Organizations
-
1 - 100 Employee
-
Participant Services Coordinator
-
Jun 2011 - Sep 2011
New York, New York - data entry - analyze personal accounts - learn Fund guidelines and assist participants with any inquiries - assist participants with issues regarding health insurance and accounts - communicate with local unions and insurance carriers on behalf of participants
-
-
Education
-
Loyola College in Maryland
Bachelor of Arts (BA), History -
Archbishop Molloy