Alejandro Romo

President, Latina Chief Rising at Latina Chief
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US
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Blair Bennett

There are some people who you just know have a certain passion for life, and for people. That's Alejandro. He shows up with a smile and an eagerness that is contagious to those around him. His passion for people extends beyond building relationships, Alex has a reputation for developing talent. There are many team members who worked with Alex that he has been instrumental in their career path and trajectory. And, Alex is passionate about diversity. It's not just a passion, it's his nature. Alejandro is inclusive. Alejandro wants to create a space where others feel comfortable and where everyone has opportunity. Working with Alex is joy.

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Credentials

  • World Class Employer Branding
    Employer Branding Academy
    Nov, 2020
    - Nov, 2024
  • The Hogan Assessments Certification
    Hogan Assessment Systems
    Aug, 2012
    - Nov, 2024

Experience

  • Latina Chief
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • President, Latina Chief Rising
      • Nov 2021 - Present

      As the President of Latina Chief Rising, I'm on a mission to help companies become more successful, innovative, and profitable by advising them to build and integrate equal and diverse leadership teams. As the President of Latina Chief Rising, I'm on a mission to help companies become more successful, innovative, and profitable by advising them to build and integrate equal and diverse leadership teams.

  • PepsiCo
    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • HR Senior Director, Talent Acquisition LATAM
      • Oct 2015 - Oct 2021

      Leading the Talent Acquisition Strategy for LATAM. Reporting to Global TA SVP and LATAM CHRO. Coaching nine direct reports, 95 total headcount.• Setting up the Talent Acquisition function for LATAM: Center of Excellence (Employer Branding, Campus Strategy, Executive Hiring, Technology & Analytics) Processes and SLA establishment, team development, and consolidation to evolve from order takers to Talent Advisors. Global Business Solution (GBS) implementation, supporting TA activities for LATAM and US.• Global Diversity Workstream Leader for Talent Acquisition• 63% reduction in SLA (Time to Find and Time to Accept)• Digital transformation ensuring best in class hiring experience, process efficiency, and simplification through Technology incorporation. Quality of Hire 8/10, Hiring Mgr Satisfaction 4.7/5• EVP evolution, enhancing brand reputation and becoming a real Talent Magnet: Employer Brand Index LATAM 7.92/10 (85% stronger vs. our competitors), Glassdoor 4.5/5, LinkedIn LATAM followers MM2.3 (42% of PepsiCo Global followers), 2021 Top Employer: Mexico, Chile, Colombia, Brazil, and Guatemala.• Young Talent Attraction and Development Strategy, strengthening our talent pipeline through standardized Campus programs, differentiated EVP, and digital transformation to provide the best candidate experience. 91% Conversion Rate.• Diversity Agenda: Disruptive sources of talent to improve female representation in 13% (45%) (Ready to Return, Diversity Hiring Toolkits, Relevant Content targeted by Cohort)

    • LATAM Talent Management Director & Andean-CARICAM Region HR Business Partner Head
      • Mar 2012 - Sep 2015

      Responsible for the People Strategy for the company. Reporting to Region GM. Coaching five direct reports.• HR excellence award for improving on already high OHS results: 91%• Strong partnership with our bottling partners to share best practices and cross-fertilization talent.• Provided HR leadership in the design and staffing of new organizational structure enabling us to achieve our business goals/plan targets. Savings 12% of total people cost.• Led multiple diverse teams in designing, developing, and implementing progressive Talent Management solutions that amplify a holistic Talent Agenda with a direct scope of accountability across five main areas:- Leadership Assessment and Development - Learning and Performance Management- Organizational Design and Change - Workforce Planning and Analytics- Culture, Diversity, and Employee Engagement

    • HR Business Partner Head, PepsiCo Beverages Mexico,
      • Dec 2007 - Feb 2012

      Responsible for the People Strategy for the company. Reporting to GM, now the CEO of PepsiCo LATAM• Business Model Transformation that resulted in designing a new organizational structure: Gatorade + Pepsi Cola. (Align vision, Organization, and Culture) Head Count reduction: 32%, People Cost Savings: 16% • Successful, timely, and well-executed transfer of PepsiCo talent to GEPP bottling partner with minimal turnover and without disruption to the business• Global Chairman Award for leading the crisis management team – H1N1 Flu • LATAM representation in the design of the new Global HR Operating model

    • Training and Development Manager, Mexico
      • Jun 2006 - Dec 2007

      Responsible for the development and execution of the Training Strategy for the company. • Led and deployed the new PepsiCo competency-based Development Model.• Developed a new "Leaders Developing Leaders" culture, where functional managers invest 15% of their time developing (training) their teams.• Re-Designed the Company's Onboarding Strategy to ensure effective new employee integration. This initiative directly contributed to a 5pp turnover reduction and generated USD M$145/yr savings.

    • HR Business Partner Operations Manager, Mexico
      • Jun 2004 - Jun 2006

      Managing the HR integral function for three manufacturing plants in Mexico DF (2,500 employees). Responsible for implementing the local and corporate HR strategies and critical processes (staffing, compensation, and benefits, union relations, talent management, compliance, EH&S)• Designed an HR strategy that reduced a critical turnover situation (50% in 1 year)• Led the implementation of strategic action plans to reduce absenteeism (30% in 1 year)• Implemented the "Quality of Work-life" program.• Created and led the D&I "Golden Years Program" (employment for people +50. This practice achieved The Harvey C. Rusell Inclusion Award in 2007)

    • HR Corporate Manager, Mexico
      • Jul 2000 - May 2004

      Managed the implementation of corporate HR projects and strategies for the Supply Chain national function• Led the HR integration for two company M&A (Quaker and Maizoro)• Led the HR MOTOR project (Organizational Transformation Model)

    • HR Business Partner Sales Coordinator, Mexico
      • May 1998 - Jun 2000

      Responsible for providing service to the Pacific commercial division (Baja California to Colima). Supported the DTS, SPMKT, and WHSL distribution channels. Provided HR support to the commercial Director and the division employees (450 employees), staffing, compensation, benefits, training, among others.

Education

  • Instituto Tecnológico y de Estudios Superiores de Occidente, A.C.
    Bachelor's degree, Labor and Industrial Relations
    1992 - 1996
  • Universidad de Guadalajara
    High School, High School
    1987 - 1990

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