Alejandro Romero
Sales Director at Infinia Mobile- Claim this Profile
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Bio
Experience
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Infinia Mobile
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Spain
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Advertising Services
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1 - 100 Employee
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Sales Director
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Mar 2022 - Sep 2022
•Establish and cultivate relationship with the different clients, agencies, accounts, and key media players in Latam / US Hispanic market. •Lead the client relationship strategy to collaboratively identify business, marketing and communications need and define the best possible solutions. •Strategically plan, offer, and sell digital campaigns in multiple platforms from desktop and tablet to mobile. •Work with Data Quality to help build campaign targeting. •Define the digital… Show more •Establish and cultivate relationship with the different clients, agencies, accounts, and key media players in Latam / US Hispanic market. •Lead the client relationship strategy to collaboratively identify business, marketing and communications need and define the best possible solutions. •Strategically plan, offer, and sell digital campaigns in multiple platforms from desktop and tablet to mobile. •Work with Data Quality to help build campaign targeting. •Define the digital media ecosystem, ensuring that all communication goals are achieved. •Salesforce: pipeline generation and maintenance. Show less •Establish and cultivate relationship with the different clients, agencies, accounts, and key media players in Latam / US Hispanic market. •Lead the client relationship strategy to collaboratively identify business, marketing and communications need and define the best possible solutions. •Strategically plan, offer, and sell digital campaigns in multiple platforms from desktop and tablet to mobile. •Work with Data Quality to help build campaign targeting. •Define the digital… Show more •Establish and cultivate relationship with the different clients, agencies, accounts, and key media players in Latam / US Hispanic market. •Lead the client relationship strategy to collaboratively identify business, marketing and communications need and define the best possible solutions. •Strategically plan, offer, and sell digital campaigns in multiple platforms from desktop and tablet to mobile. •Work with Data Quality to help build campaign targeting. •Define the digital media ecosystem, ensuring that all communication goals are achieved. •Salesforce: pipeline generation and maintenance. Show less
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SunMedia
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Spain
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Advertising Services
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100 - 200 Employee
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Sales Director
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Jun 2021 - Nov 2021
•Contributed to increase net revenue for the Q3 Sales Division by 21.6%. •Provide supervision, leadership, and direction to a team of accomplished Managers, Planners, and Assistants in Advertising Sales and Creative Solutions. •Closely collaborate and communicate with marketing in the development of unique, innovative marketing solutions to deliver successful and measurable results, such as an expanded client base and increased ad revenue. •Planning, developing, and managing successful… Show more •Contributed to increase net revenue for the Q3 Sales Division by 21.6%. •Provide supervision, leadership, and direction to a team of accomplished Managers, Planners, and Assistants in Advertising Sales and Creative Solutions. •Closely collaborate and communicate with marketing in the development of unique, innovative marketing solutions to deliver successful and measurable results, such as an expanded client base and increased ad revenue. •Planning, developing, and managing successful online advertising campaigns. •Work closely with the Latam sales and strategy team in all pre and post sales responsibilities driving revenue to overachieve on the team and company goals. •Strategically plan, offer, and sell digital campaigns in multiple platforms from desktop and tablet to mobile. •Establish and cultivate relationship with the different accounts, agencies, and key media players in Latam. Show less •Contributed to increase net revenue for the Q3 Sales Division by 21.6%. •Provide supervision, leadership, and direction to a team of accomplished Managers, Planners, and Assistants in Advertising Sales and Creative Solutions. •Closely collaborate and communicate with marketing in the development of unique, innovative marketing solutions to deliver successful and measurable results, such as an expanded client base and increased ad revenue. •Planning, developing, and managing successful… Show more •Contributed to increase net revenue for the Q3 Sales Division by 21.6%. •Provide supervision, leadership, and direction to a team of accomplished Managers, Planners, and Assistants in Advertising Sales and Creative Solutions. •Closely collaborate and communicate with marketing in the development of unique, innovative marketing solutions to deliver successful and measurable results, such as an expanded client base and increased ad revenue. •Planning, developing, and managing successful online advertising campaigns. •Work closely with the Latam sales and strategy team in all pre and post sales responsibilities driving revenue to overachieve on the team and company goals. •Strategically plan, offer, and sell digital campaigns in multiple platforms from desktop and tablet to mobile. •Establish and cultivate relationship with the different accounts, agencies, and key media players in Latam. Show less
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AMC Networks
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United States
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Entertainment Providers
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700 & Above Employee
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Ad Sales Manager
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Mar 2015 - Apr 2021
•Manage and supervise top tier pan regional accounts throughout the entire sales process (order to post-buy). Generate regional synergy to maximize sales opportunities. •Achieved substantial success by delivering net revenue for Fiscal Year: 2015 90%, 2016 98%, 2017 124%, 2018 95%, 2019 87%, 2020 32% over individual goals. •Increased share of investment: from 70% to +100% (SOI/SOA). •In charge of Fox Sports sales representation for Mexico and Brazil. •Regional Lead for E-Sports… Show more •Manage and supervise top tier pan regional accounts throughout the entire sales process (order to post-buy). Generate regional synergy to maximize sales opportunities. •Achieved substantial success by delivering net revenue for Fiscal Year: 2015 90%, 2016 98%, 2017 124%, 2018 95%, 2019 87%, 2020 32% over individual goals. •Increased share of investment: from 70% to +100% (SOI/SOA). •In charge of Fox Sports sales representation for Mexico and Brazil. •Regional Lead for E-Sports business development. •Regional Lead for Mobile Rewarded Video business development. •Partner with Creative Services to implement and execute innovative multi-platform ad campaigns. •Main sales contact person with major Ad Agencies in Miami and Direct Clients in Latin America. •Manage and supervise sales reps in Central America, Caribbean, Peru, and Ecuador to expand the Sales reach. Show less •Manage and supervise top tier pan regional accounts throughout the entire sales process (order to post-buy). Generate regional synergy to maximize sales opportunities. •Achieved substantial success by delivering net revenue for Fiscal Year: 2015 90%, 2016 98%, 2017 124%, 2018 95%, 2019 87%, 2020 32% over individual goals. •Increased share of investment: from 70% to +100% (SOI/SOA). •In charge of Fox Sports sales representation for Mexico and Brazil. •Regional Lead for E-Sports… Show more •Manage and supervise top tier pan regional accounts throughout the entire sales process (order to post-buy). Generate regional synergy to maximize sales opportunities. •Achieved substantial success by delivering net revenue for Fiscal Year: 2015 90%, 2016 98%, 2017 124%, 2018 95%, 2019 87%, 2020 32% over individual goals. •Increased share of investment: from 70% to +100% (SOI/SOA). •In charge of Fox Sports sales representation for Mexico and Brazil. •Regional Lead for E-Sports business development. •Regional Lead for Mobile Rewarded Video business development. •Partner with Creative Services to implement and execute innovative multi-platform ad campaigns. •Main sales contact person with major Ad Agencies in Miami and Direct Clients in Latin America. •Manage and supervise sales reps in Central America, Caribbean, Peru, and Ecuador to expand the Sales reach. Show less
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US Media
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United States
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Advertising Services
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1 - 100 Employee
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Regional Account Manager
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May 2014 - Mar 2015
•Works with Sales Manager in the development of media proposals, gathering research information, rates and proposals from publishers as well as providing valuable input on strategies. •Contributed to increase net revenue for by delivering 98% over individual goals and 119% over team goals. •Enter proposals into MMS to ensure that the system keeps the most updated information. •Helps with the preparation of the media rationale with basic information such as research data (TGI)… Show more •Works with Sales Manager in the development of media proposals, gathering research information, rates and proposals from publishers as well as providing valuable input on strategies. •Contributed to increase net revenue for by delivering 98% over individual goals and 119% over team goals. •Enter proposals into MMS to ensure that the system keeps the most updated information. •Helps with the preparation of the media rationale with basic information such as research data (TGI), demographic profiles, etc… •Negotiate with media. •Creates IO´s and sends to the client for signature. •Follows up with Traffic Team to ensure timely and effective implementation. Show less •Works with Sales Manager in the development of media proposals, gathering research information, rates and proposals from publishers as well as providing valuable input on strategies. •Contributed to increase net revenue for by delivering 98% over individual goals and 119% over team goals. •Enter proposals into MMS to ensure that the system keeps the most updated information. •Helps with the preparation of the media rationale with basic information such as research data (TGI)… Show more •Works with Sales Manager in the development of media proposals, gathering research information, rates and proposals from publishers as well as providing valuable input on strategies. •Contributed to increase net revenue for by delivering 98% over individual goals and 119% over team goals. •Enter proposals into MMS to ensure that the system keeps the most updated information. •Helps with the preparation of the media rationale with basic information such as research data (TGI), demographic profiles, etc… •Negotiate with media. •Creates IO´s and sends to the client for signature. •Follows up with Traffic Team to ensure timely and effective implementation. Show less
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Regional Account Manager
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Jan 2013 - May 2014
•Consistently achieved over 110% revenue goals from 2010-2014. •Negotiated +$12M global media deals on behalf of Diageo, SCJ and Kimberly Clark. •Planning and buying Pan Regional Cable TV. •Develop and maintain Cable TV cost information and analysis. •Knowledge of media software applications (Planview, TGI, Media workstation). •Created flowcharts/plans and developing media delivery analysis. •Provide general assistance to Client Leader, across all facets of the client… Show more •Consistently achieved over 110% revenue goals from 2010-2014. •Negotiated +$12M global media deals on behalf of Diageo, SCJ and Kimberly Clark. •Planning and buying Pan Regional Cable TV. •Develop and maintain Cable TV cost information and analysis. •Knowledge of media software applications (Planview, TGI, Media workstation). •Created flowcharts/plans and developing media delivery analysis. •Provide general assistance to Client Leader, across all facets of the client business. •Demonstrate aptitude to work with quantitative data. •Meet with networks regularly, as necessary. •Check and verify insertions of Cable TV orders. •Deliver orders to networks. •Update media plans to reflect actualized plan delivery. •Provide monthly investment report to local finance contact. •Monitoring budget updates and spreadsheets. •Provide data and information for monthly and quarterly post buy reports. •Liaise with creative agency partners regarding trafficking details, for each order.
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Account Executive
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Oct 2010 - Jan 2013
Keep track of all the accounting aspects of each account. Support the Account Managers with media booking. Create and update needed financial reports and information. Work in continuous communication with the Media Account Managers to optimize administrative processes. Keep organized filing of any needed documentation towards auditory. Assist the team with traffic control: management and control of materials, material shipment and delivery of traffic instructions to the networks.
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Administrative Assistant
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Jan 2006 - Dec 2008
Maintain highest levels of customer service Typed correspondences, files, copy, send and receive faxes, sort mail, data entry, word processing, and perform other administrative tasks. Ordered supplies and update employee lists. To handle time-sensitive material like confidential and urgent packages. Participated in cross-training and to maintain all logs and reporting documentation. Maintain highest levels of customer service Typed correspondences, files, copy, send and receive faxes, sort mail, data entry, word processing, and perform other administrative tasks. Ordered supplies and update employee lists. To handle time-sensitive material like confidential and urgent packages. Participated in cross-training and to maintain all logs and reporting documentation.
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Education
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University of San Buenaventura
Bachelor of Business, Business Administration -
Skyline College
English as a second language