Alejandro Osterling
Founder & CEO at Power Nature- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
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Hebrew Limited working proficiency
Topline Score
Bio
Credentials
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Congress Medellin 2016
Global Entrepreneurship NetworkMar, 2016- Nov, 2024 -
FIDAE 2016
FIDAEMar, 2016- Nov, 2024 -
ERA D2C Convention, Orlando
InfoTech Solutions For BusinessJan, 2016- Nov, 2024 -
ERA D2C Convention, Las Vegas
InfoTech Solutions For BusinessJan, 2015- Nov, 2024 -
ERA D2C Convention, Miami
InfoTech Solutions For BusinessJan, 2015- Nov, 2024 -
IHA – International Home + Housewares Show 2015
International Housewares AssociationJan, 2015- Nov, 2024 -
ERA D2C Convention, Las Vegas
InfoTech Solutions For BusinessJan, 2014- Nov, 2024 -
CES - Consumer Electronics Show, Las Vegas
Consumer Technology AssociationJan, 2013- Nov, 2024 -
Seminario Store Planning
Perú-RetailJan, 2013- Nov, 2024 -
Seminario Visual Merchandising
Perú-RetailJan, 2013- Nov, 2024 -
IFA Berlin 2012
IFA - Consumer Electronics UnlimitedJan, 2012- Nov, 2024 -
IX Congreso Internacional de Retail
Seminarium PerúJan, 2012- Nov, 2024 -
CES - Consumer Electronics Show, Las Vegas
Consumer Technology AssociationJan, 2011- Nov, 2024 -
Ecommerce Day Lima - Acelera tus ventas online
EcommercedayJan, 2011- Nov, 2024 -
VIII Congreso Internacional de Retail
Seminarium PerúJan, 2011- Nov, 2024 -
Cumbre de PYME del APEC
COMEX PERUJan, 2010- Nov, 2024 -
II Seminario Internacional de Publicidad y Marketing Digital
IAB PerúJan, 2010- Nov, 2024 -
Seminario Internacional de Marketing Contextual y Estrategias Digitales
IAB PerúJan, 2010- Nov, 2024 -
VII Taller de Líderes
Universidad Peruana de Ciencias AplicadasJan, 2008- Nov, 2024
Experience
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Power Nature
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Peru
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Wellness and Fitness Services
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1 - 100 Employee
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Founder & CEO
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Apr 2018 - Present
Leader in the healthy foods and beverages industry. Developer and distributor across different retail channels including supermarkets and health stores in Peru. Leader in the healthy foods and beverages industry. Developer and distributor across different retail channels including supermarkets and health stores in Peru.
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Project Manager
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Jan 2016 - Mar 2017
Real Estate Company that leads projects from conceptualization through construction and final sales and rental processes Lead acquisition of new plots: map potential opportunities, negotiate prices, perform due diligence of sellers, properties and providers. Negotiate and draft contracts. Perform financial planning of projects. Work with architects, engineers and interior designers. Supervise onsite during construction process. Design and execute marketing campaigns, lead sales process. ● Led project for 25,000mt2, fully equipped 23floor office building – Bloom Tower. Presented project to bankers and other financial institutions, raising millions in debt. Responsible for presales of 3,250m2 (5 floors) and rents of 2,000m2 (3.5 floors). ● Optimized project resourcing, reducing the total costs by 5% ($1M) through renegotiations with suppliers. ● Redesigned layout of building’s commercial areas, leading to greater return/ m2 by 35%. ● Designed commercial and marketing strategies that extended coverage to target market through 10 tactics; increasing the number of meetings with potential buyers and renters from three to thirty/month. Grew sales by $1M/month since April 2016. Show less
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Honeywell
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Commercial Associate
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Jan 2016 - Mar 2017
Represents international companies dedicated to providing industrial engineering solutions and efficient integration services Strengthen relationships with established clients, look for new opportunities. Evaluate projects and prepare bids. ●Attended FIDAE, Air Show in Santiago de Chile and led reconciliation process between Honeywell and Peruvian Air Forces (FAP). Directed negotiations of debt reduction by Honeywell and initiated new business with potential of + $1M annually. ● Structured strategy to identify improvement opportunities in a mining company. Resulted in a $200K pilot plan and unprecedented partnership with a potential $10M contract. Show less
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Life it S.A.A
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Peru
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Retail
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1 - 100 Employee
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Co Founder and General Manager
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Jan 2015 - Dec 2015
Multichannel Retail Company with products in health and beauty lines. Products include beauty accessories, fitness equipment, electronic massagers and memory foam pillows, all contributing to the health and welfare of customers.Identified potential store locations, negotiated with shopping mallsand worked with architects to design store layout. Designed TV product infomercials. Hired managers and established induction and training processes. Continually innovated product mix/offer, developed new business strategies and executed corresponding tactics. Oversaw up to 80 employees: 55/ stores, 10/call center, and 15/ back office.●Conceptualized and executed expansion plan focused on sales in retail big box stores of products advertised on TV. Negotiated and signed contract with three of largest retail chains in Peru, resulting in + 100 points of sale. (2015)● Developed and implemented national commercial and marketing strategy that increased monthly billing, improving sales by20% and reaching an all time high of $3.5M/year 2015. Show less
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Commercial Manager
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Jan 2014 - Dec 2014
Multichannel Retail Company with products in health and beauty lines. Products include beauty accessories, fitness equipment, electronic massagers and memory foam pillows, all contributing to the health and welfare of customers.Designed TV product infomercials. Hired managers and established induction and training processes. Continually innovated product mix/offer, developed new business strategies and executed corresponding tactics.● Negotiated cost, profitability and exclusivity of products and brands, increasing gross margin from 35% to 55%.● Developed sales force induction and training manual, increasing operational efficiency and monthly billing for each pointofsale by 15%.● Attended the ERA DirecttoConsumer fair in Miami and Las Vegas (four times), the CES in Las Vegas (three times), the IHAhouse fair in Chicago and the IFA fair in Berlin. Researched new products, strengthened relationships with providers and acquired new items. Show less
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Strategic Marketing Manager
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Aug 2010 - Dec 2013
Multichannel Retail Company with products in health and beauty lines. Products include beauty accessories, fitness equipment, electronic massagers and memory foam pillows, all contributing to the health and welfare of customers.Developed project from initial idea: devised business plan and marketing strategy, and obtained partner. Hired agent in China and established relationships with global brokers to handle logistics. Researched products by attending international trade fairs and conducting online and offline market analyses.● Directed Market Studies, Dry Tests, and Performance Analyses, benefitting and increasing rotation average per SKU by 4x.● Increased variety of products by more than 500 SKU'S, selling $500K in first three months of operation with three locations. Show less
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Education
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2008 - 2015
Universidad del Pacífico (PE)
Bachelor of Business Administration (BBA) -
2019 - 2019
Cornell University
Certificate, Nutrition Sciences -
2011 - 2011
Stanford University
Design Thinking and the Art of Innovation -
2011 - 2011
University of Pennsylvania
Business Intensive Program (BIP), A -
2008 - 2008
Universidad Peruana de Ciencias Aplicadas
VII Leadership Workship
Community
