Vice President, Business Intelligence and HR Analytics

• Aug 2021 - Present

* Established the People Analytics function to support strategic Human Resources decisions * Create roadmap and vision for People Analytics at IPG DXTRA to strive towards * Develop dashboards and reports in Power BI from core HR systems (PeopleSoft & Greenhouse) to analyze Workforce dynamics, trends, diversity representation and talent acquisition * Build relationships with stakeholders to define the key issues to apply analytics * Conduct knowledge sharing events to instill a… Show more * Established the People Analytics function to support strategic Human Resources decisions * Create roadmap and vision for People Analytics at IPG DXTRA to strive towards * Develop dashboards and reports in Power BI from core HR systems (PeopleSoft & Greenhouse) to analyze Workforce dynamics, trends, diversity representation and talent acquisition * Build relationships with stakeholders to define the key issues to apply analytics * Conduct knowledge sharing events to instill a data-driven culture Show less * Established the People Analytics function to support strategic Human Resources decisions * Create roadmap and vision for People Analytics at IPG DXTRA to strive towards * Develop dashboards and reports in Power BI from core HR systems (PeopleSoft & Greenhouse) to analyze Workforce dynamics, trends, diversity representation and talent acquisition * Build relationships with stakeholders to define the key issues to apply analytics * Conduct knowledge sharing events to instill a… Show more * Established the People Analytics function to support strategic Human Resources decisions * Create roadmap and vision for People Analytics at IPG DXTRA to strive towards * Develop dashboards and reports in Power BI from core HR systems (PeopleSoft & Greenhouse) to analyze Workforce dynamics, trends, diversity representation and talent acquisition * Build relationships with stakeholders to define the key issues to apply analytics * Conduct knowledge sharing events to instill a data-driven culture Show less

Director Of Analytics

• Oct 2018 - Jul 2021

Marketing Analytics • Team leader charged to deliver complex analytical solutions that support client’s B2C and B2B marketing budgets of $15MM • Owner of a client portfolio with a revenue stream of $1MM/Year • 10 years managing a global team of Data Scientists, contributing to their technical and career development People Analytics • Member of Diversity, Equity and Inclusion (DEI) Analytics Working Group • Led research project to understand the drivers of attrition for the… Show more Marketing Analytics • Team leader charged to deliver complex analytical solutions that support client’s B2C and B2B marketing budgets of $15MM • Owner of a client portfolio with a revenue stream of $1MM/Year • 10 years managing a global team of Data Scientists, contributing to their technical and career development People Analytics • Member of Diversity, Equity and Inclusion (DEI) Analytics Working Group • Led research project to understand the drivers of attrition for the Analytics Business Unit • Serve as consultant to Learning & Development team on data manipulation and dashboard design that improved delivery time by 75% • Developed personalization algorithm to increase the visibility of Learning & Development opportunities • Analyzed end-of-program feedback survey to improve roll-out of mentoring program in CY2019

Analytics Manager

• Oct 2011 - Oct 2018

Collaborate with the client and internal business units to identify high-priority business problems Architect, develop and deploy analytic solutions from ground up to address identified business problems Responsible for ensuring timely delivery of data, dashboards, analytic insights and strategic recommendations Present analytic findings to key stake holders through data-driven storytelling Manage project tasks, timelines and deliverables, while anticipating project risk and… Show more Collaborate with the client and internal business units to identify high-priority business problems Architect, develop and deploy analytic solutions from ground up to address identified business problems Responsible for ensuring timely delivery of data, dashboards, analytic insights and strategic recommendations Present analytic findings to key stake holders through data-driven storytelling Manage project tasks, timelines and deliverables, while anticipating project risk and constraints Design and report on in-market A/B tests Manage and mentor global team of junior data scientists, contributing to their technical and career development

Lead Data Scientist

• Jul 2008 - Oct 2011

Built Machine Learning models for acquisition, retention, segmentation and customer lifetime value utilizing methods such as logistic regression, clustering, generalized linear models and classification trees Developed a “what-if” scenario building application to evaluate different optimization solutions Extracted and wrangled data from multiple sources in preparation for reporting and analysis Expertise in SAS, R, data visualization, statistical modeling, predictive analytics and… Show more Built Machine Learning models for acquisition, retention, segmentation and customer lifetime value utilizing methods such as logistic regression, clustering, generalized linear models and classification trees Developed a “what-if” scenario building application to evaluate different optimization solutions Extracted and wrangled data from multiple sources in preparation for reporting and analysis Expertise in SAS, R, data visualization, statistical modeling, predictive analytics and machine learning Experience with python, Tableau, Google Data Studio, Text Analytics, NLP and Sentiment Analysis, Google Cloud Platfrom Big Query, Big Query ML

Lead Underwriting Analyst

• Aug 2004 - Jul 2008

Developed next generation Risk/Underwriting model suite within larger new product initiative Managed small team of analysts that collected data, built models and integrated new models into the production system Collaborated with R&D analysts to identify gaps in existing Underwriting models. Built model that created a household-level composite variable, tested in market Filed new risk models to Departments of Insurance for approval Spearheaded the adoption of generalized linear… Show more Developed next generation Risk/Underwriting model suite within larger new product initiative Managed small team of analysts that collected data, built models and integrated new models into the production system Collaborated with R&D analysts to identify gaps in existing Underwriting models. Built model that created a household-level composite variable, tested in market Filed new risk models to Departments of Insurance for approval Spearheaded the adoption of generalized linear model methodology to risk identification Lead training seminars to analysts and evaluated software products for procurement Show less Developed next generation Risk/Underwriting model suite within larger new product initiative Managed small team of analysts that collected data, built models and integrated new models into the production system Collaborated with R&D analysts to identify gaps in existing Underwriting models. Built model that created a household-level composite variable, tested in market Filed new risk models to Departments of Insurance for approval Spearheaded the adoption of generalized linear… Show more Developed next generation Risk/Underwriting model suite within larger new product initiative Managed small team of analysts that collected data, built models and integrated new models into the production system Collaborated with R&D analysts to identify gaps in existing Underwriting models. Built model that created a household-level composite variable, tested in market Filed new risk models to Departments of Insurance for approval Spearheaded the adoption of generalized linear model methodology to risk identification Lead training seminars to analysts and evaluated software products for procurement Show less

Associate Scientist

• 2000 - 2004