Experience

Digital Gurues

• Argentina
• Advertising Services
• 1 - 100 Employee

• Founder

  • Jan 2018 - Present



Minders-Group

• Argentina
• Higher Education
• 1 - 100 Employee

• Profesor

  • Jun 2017 - Present



RPA Media Place

• CEO - LATAM

  • Jul 2015 - Dec 2017

  • In charge of the whole operation including Marketing, Sales, PR, Finance, Legal, HR and Operations • Responsible of the P&L • Spoken person for the Company on media and events • Marketing strategies and advertising campaigns • Coordinate the relationship between stakeholders • Select and negotiate vendors and key partners • Create and implement processes toward to improve office performance • Keep strong relations with key clients, government, journalist, etc • Report to a board committee • Create and implement strategies focused on regional expansión • Hire and retain key talent to improve our operation • Develop and improve relations with clients and agencies Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Sales Director (LATAM)

  • Jan 2011 - Jul 2015

  • Responsible for Large Customer Services strategies. Establish and build relationships with C-Level managers of 500 Fortune companies, either local and regional (LATAM) • Manage a team divided into a 2 Sales Managers, focused on selling Google’s advertising products such as Search, Display, YouTube and Mobile. Development and HR related topics are fundamentals part of the role • Main responsibilities include strategic business planning for local an regional clients, design of annual and quarterly sales target and follow up on tactical execution, analyze profitability and EBIDTA on special projects. Also, ponder different scenarios and projections to launch new products and features in the region. • Coordinate X-functional teams to ensure tactical execution. • Build an annual business plan divided by channel and products and the 5 years plan as well. Show less



LA NACION

• Argentina
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sales Manager

  • Jan 2008 - Jan 2011

  • Sales management of all La Nacion’s products: Newspaper, Digital (On Line + Mobile), Events, Magazines and Promotions. Design annual sales plans for each business unit. • Lead three sales teams to manage the different advertising sales platforms. 20 team members in total • Monitor and implement actions aimed to execute strategies. Generation of trade policies. Submission of sales periodic results to directors and shareholders. • Negotiations and deals with key advertisers. Relationship with relevant players of media agencies, advertisers and reporters. • Management of international advertising sales and agreements abroad (Grupo de Diarios América and Wall Street Journal) • Profitability and new business opportunities analysis. EBITDA monitoring of each business. Analysis of competitiveness and audience. • Build annual plans and participate into the long term strategy planning. Show less



Pramer SCA

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Commercial Development Coordinator

  • May 2006 - Dec 2007

  • Lead sales team for traditional and non-traditional advertising formats in TV (elgourmet.com, Cosmopolitan, TV, Europa Europa, Film & Arts, Canal (á),and A24), online and events. • Design and sell 360° communications co-branding deals. • Analysis of competitiveness and audience. Generation, implementation and monitoring of budget for each business unit. Periodic results presentations. • Direct contact with key players, media agencies and advertisers. • Lead sales team for traditional and non-traditional advertising formats in TV (elgourmet.com, Cosmopolitan, TV, Europa Europa, Film & Arts, Canal (á),and A24), online and events. • Design and sell 360° communications co-branding deals. • Analysis of competitiveness and audience. Generation, implementation and monitoring of budget for each business unit. Periodic results presentations. • Direct contact with key players, media agencies and advertisers.



CIE

• Entertainment Providers
• 700 & Above Employee

• Head of Development and Strategic Planning

  • May 2004 - Apr 2006

  • Lead sales team for traditional and non-traditional advertising formats in TV (elgourmet.com, Cosmopolitan, TV, Europa Europa, Film & Arts, Canal (á),and A24), online and events. • Design and sell 360° communications co-branding deals. • Analysis of competitiveness and audience. Generation, implementation and monitoring of budget for each business unit. Periodic results presentations. • Direct contact with key players, media agencies and advertisers. • Lead sales team for traditional and non-traditional advertising formats in TV (elgourmet.com, Cosmopolitan, TV, Europa Europa, Film & Arts, Canal (á),and A24), online and events. • Design and sell 360° communications co-branding deals. • Analysis of competitiveness and audience. Generation, implementation and monitoring of budget for each business unit. Periodic results presentations. • Direct contact with key players, media agencies and advertisers.



Artear

• Argentina
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Sr. Ad Sales Account Manager

  • May 1999 - Apr 2004

  • Responsible for sales to a customer base and new clients’ acquisitions. Detect cross selling opportunities for all the channels properties. • Analysis of competitiveness and audience. Monitor and enforcement of sales targets. • Coordination with Marketing Management. • Review planning guidelines with information support of technical tools (TGI, EGM, Monitor) • Implement proposals and ideas with added value, study of cost, profitability, positioning, pricing, sales channels, amongst others. Show less