Alejandra Gonzalez

On Air Promotions Lead at TLN Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • English -
  • Spanish -

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5.0

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Geomar Muñoz

She was an employee in the company I work for (HBO Latin America Group). She did it a excelente job as Copy Producer Writer Senior. Very Creative, responsible, cheerful, positive attitude and very smart. She has quality of adapting to different projects and situations. Also, I met Alejandra in RCTV, C.A a important company of television on Venezuela.

Mibelis Acevedo Donís

Alejandra has been one of the most talented and pro-active copy-producers I ever supervised. As TV expert, Alejandra always offers creative and smart ways to compose attractive copys and promos with high impact: she has enough tools and solid own concepts about how to get a real dramatic effect, or an amusing glance, or a shocking and amazing touch, according the needs of every kind of promo. She knows the difference between genders, and recognizes the appropriated results in their advertising. Besides, she adds and nourishes to the job with her enchanting personality, generosity and particular style. It’s really refreshing you can have her intelligent support, her smiles, her unexpected and accurate proposals, when she is part of your work-team.

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Experience

    • Canada
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • On Air Promotions Lead
      • Jan 2022 - Present

    • Manager of On-Air Promotions
      • Sep 2017 - Jan 2022

      • Filling traffic logs with promotion inventory with highly effective strategies. • Manage all facets of station promotion. • Develop on-air marketing plan, creating strategies for all the TLN Family of Channels: English, Spanish and Italian.• Provide promotional material on platforms like web and social media. • Create, write, produce and edit effective on air promotions and campaigns. • Maintain a variety of projects with varying production styles while employing strong television marketing skills.

    • Writer/ Producer/ Editor
      • Sep 2010 - Sep 2017

    • WRITER (Volunteer)
      • Feb 2010 - Feb 2011

      Abanico is a Latin American magazine settle in Toronto. Since March from this year, I have been writing the section "Abanico es". This section is about movie, books and music. Abanico is a Latin American magazine settle in Toronto. Since March from this year, I have been writing the section "Abanico es". This section is about movie, books and music.

    • United States
    • Entertainment
    • 200 - 300 Employee
    • Senior Copywriter
      • Jun 2007 - Mar 2009

      I followed all the promo process: conceptualized ideas, writing the copy, supervising the editor (or edit myself) and supervising the graphic designers. I traveled to Brazil and to The United States to create campaigns for new programs and worked on the new branding image that is currently on the air. I followed all the promo process: conceptualized ideas, writing the copy, supervising the editor (or edit myself) and supervising the graphic designers. I traveled to Brazil and to The United States to create campaigns for new programs and worked on the new branding image that is currently on the air.

    • Venezuela
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Copywriter
      • Jun 2006 - Jun 2007

      I followed the entire promo process: creation of ideas, supervised edition and design. During this year I made the promos for the program “Who wants to be a millionaire” and also made campaigns for new programs. I followed the entire promo process: creation of ideas, supervised edition and design. During this year I made the promos for the program “Who wants to be a millionaire” and also made campaigns for new programs.

    • Venezuela
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Marketing Assistant
      • Oct 2005 - Dec 2005

      During these months I worked on the 2006 sales tape reel. I also worked in PRO-community campaigns. During these months I worked on the 2006 sales tape reel. I also worked in PRO-community campaigns.

    • Venezuela
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Copywriter
      • Apr 2004 - Apr 2005

      I followed all the process of the promo: logging, the creation of the idea, writing the copy, supervising the editor and designers. I followed all the process of the promo: logging, the creation of the idea, writing the copy, supervising the editor and designers.

    • Venezuela
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • INTERNSHIP
      • Nov 2003 - Jan 2004

      Learned how works an ON-AIR department. During my first week I came up with the concept of my first promo. After that I took over several projects, like the regular copywriters. Learned how works an ON-AIR department. During my first week I came up with the concept of my first promo. After that I took over several projects, like the regular copywriters.

Education

  • Ryerson University
    Fiction Screenwriting
    2011 - 2011
  • University of Toronto
    Comprehensive English
    2010 - 2010
  • University of Toronto
    Creative Writing
    2010 - 2010
  • University of Toronto
    Copywriting that sells
    2010 - 2010
  • Grupo Esponjario
    Creativity Seminar
    2009 - 2009
  • El Nacional (Venezuelan news publisher)
    Creativity and Innovation World seminar
    2008 - 2008
  • Grupo Esponjario
    Creativity
    2005 - 2005
  • Instituto Universitario Nuevas Profesiones
    Bachelor, Advertising
    2001 - 2004
  • Alianza Francesa
    Film Production
    2003 - 2003

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