Alejandra Zárate
Digital Marketing Coordinator at Scholes Marketing- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Full professional proficiency
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Bio
Credentials
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The Fundamentals of Digital Marketing
GoogleMay, 2020- Sep, 2024 -
DIGITAL MARKETING: CUSTOMER ENGAGEMENT, SOCIAL MEDIA, PLANNING & ANALYTICS
Columbia Business SchoolSep, 2019- Sep, 2024 -
HubSpot Data Integrations
HubSpotMar, 2023- Sep, 2024 -
Sales Hub Implementation Certification
HubSpotMar, 2023- Sep, 2024 -
Email Marketing
HubSpotFeb, 2023- Sep, 2024 -
Inbound Marketing
HubSpotFeb, 2023- Sep, 2024 -
Google Ads Search Certification
GoogleJun, 2022- Sep, 2024 -
Google Ads Video Certification
GoogleJun, 2022- Sep, 2024 -
Google Ads Display Certification
GoogleMay, 2022- Sep, 2024
Experience
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Scholes Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Coordinator
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Jan 2022 - Present
-Responsible for delivering effective marketing programs that will help the reputation and growth of the agency and its clients. -Supporting account strategy team with day-to-day operations and project management of clients. -Working with the team to prioritize and execute on SEO issues/opportunities. -Email and social media management. -Quality Assurance for digital marketing/website work. -Database analysis -Working with Account Strategist to plan for weekly client meetings, agenda, action items.
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Qualer Asset Management
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United States
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Software Development
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2021 - Jan 2022
- Understand digital marketing, growth hacking and lead generation strategies to execute daily activities that meet strategic goals. -Support content production for marketing activities including nurture campaigns, emails, landing pages, ad copy, etc. - Help manage campaign metrics, reporting and performance insight tracking. - Assist with lead gen list documentation, clean-up, and importing into HubSpot. - Coordinate leads and follow-ups with the sales team. - Assist in web management and content updates. - Project support for the sales and marketing as needed.
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Excel Consultores
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Mexico
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Business Consulting and Services
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100 - 200 Employee
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Lead Generation Consultant
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Jun 2020 - Dec 2020
- Planning strategies for lead generation. - Developing and managing digital marketing campaigns. - Generating Content Marketing Strategy for digital channels. - Creating manuals for lead management procedures. - Coordinating and supervising Inbound Marketing strategies. - Planning strategies for lead generation. - Developing and managing digital marketing campaigns. - Generating Content Marketing Strategy for digital channels. - Creating manuals for lead management procedures. - Coordinating and supervising Inbound Marketing strategies.
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GBS International
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Staffing and Recruiting
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1 - 100 Employee
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Digital Marketing Specialist
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Jun 2018 - May 2020
-Conduct market research to find answers about consumer requirements, habits, and trends-Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. -Create branding strategies that help to shape the brand culture, values and mission of the company.-Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc) and market research methods.-Basic understanding of Web Development, such as CMS and HTML.-Brainstorming and developing ideas for creative marketing campaigns-Detailed Brand Reputation Management
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Executive Assistant
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Aug 2017 - May 2018
-Coordinating meetings and organizing the CEO and CFO schedule.-Assisting in professional and personal tasks to the CEO and CFO.-Performing office duties that include ordering supplies, managing a records database and payment to vendors.-Handle calls with executives and VIP clients.-Supervising and training other office staff.-Researching and conducting data to prepare documents for review and presentation by boards of directors, committees, and executives.-Organize events and meetings for clients.-Assisting the Human Resources department
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Diario de Yucatán
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Mexico
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing Internship
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Jan 2015 - Jul 2015
-Primary contact with agencies and services. -Be present at the weekly meetings of the sales, advertising and marketing team, to take minutes and then provide them to the supervisor and the rest of the team. -Visit potential customers with the sales executive to present strategic plans and services. -Primary contact with agencies and services. -Be present at the weekly meetings of the sales, advertising and marketing team, to take minutes and then provide them to the supervisor and the rest of the team. -Visit potential customers with the sales executive to present strategic plans and services.
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MMG | Marketing & Media Group
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Mexico
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Advertising Services
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1 - 100 Employee
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Marketing Internship
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Jan 2014 - Aug 2014
- Worked as the personal assistant of the marketing director - Performed Strength, Weakness, Opportunity and Threat analyses of potential clients - Set up displays at conferences and interacted with clients to promote the company and its services - Visited potential clients with the sales executive to present their strategic plan and services they would receive - Worked as the personal assistant of the marketing director - Performed Strength, Weakness, Opportunity and Threat analyses of potential clients - Set up displays at conferences and interacted with clients to promote the company and its services - Visited potential clients with the sales executive to present their strategic plan and services they would receive
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Education
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2016 - 2017
Mercyhurst University
Bachelor of Arts (B.A), Major: Business Marketing Minor: Economics -
2013 - 2015
Universidad Anáhuac Mayab
Bachelors Degree, Business Marketing
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