Alejandra Silva Coz

Gerente general at Soy Clara
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Contact Information
us****@****om
(386) 825-5501
Location
PE
Languages
  • Ingles Full professional proficiency
  • Italiano Professional working proficiency
  • Frances Limited working proficiency
  • Español Native or bilingual proficiency

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Experience

    • Peru
    • Health and Human Services
    • 1 - 100 Employee
    • Gerente general
      • Aug 2022 - Present

    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • UFO Entrepreneur 🚀
      • Sep 2022 - Present

      UFO22🚀 UFO22🚀

    • Peru
    • Philanthropic Fundraising Services
    • 1 - 100 Employee
    • Directora de alianzas
      • Jul 2022 - Present

    • Argentina
    • Retail Apparel and Fashion
    • 400 - 500 Employee
    • Country Manager - Peru and Colombia
      • Jan 2021 - Apr 2022

      Responsible for the Peruvian and Colombian markets for the PRÜNE brand. Manages a budget> US $ 5.5 MM and a team of 36 people with 14 sales units in total.

    • Country Manager Perú
      • Jan 2013 - Jan 2021

      Responsible for the landing and development of the PRÜNE brand in Peru: Opening of stores, recruitment and training of the commercial team. Planning and monitoring of the commercial and marketing strategy for the country. Consulting purchase of collections, supervision of imports, logistics and administration. -5 stores in shopping centers, a wholesale channel and E-Commerce. -Annual sales> US$ 3.6MM in Peru. -Team of > 20 people-27% sales growth between 2018 and 2019-21% E-Commerce growth between 2019 and 2020 -Leading indicators (Average Ticket, Items per Ticket) and NPS in the region between 2018 and 2020. Show less

    • Docente - Gestión de Empresas de Moda
      • Mar 2013 - Jul 2013

  • Real Plaza
    • Lima - Peru
    • Senior Sales Exeuctive
      • Dec 2010 - Sep 2011

      -Sales and Retail Management for over 50 brands in more than 120 stores -Design and construction follow-up for new retail spaces -Consulting and development of local retailers, in cities with no modern retail background -Consulting and support for the Collection Department with special cases -Sales and Retail Management for over 50 brands in more than 120 stores -Design and construction follow-up for new retail spaces -Consulting and development of local retailers, in cities with no modern retail background -Consulting and support for the Collection Department with special cases

    • Sales Executive
      • Jan 2008 - Nov 2010

      -Sales and retail space management -Design and construction follow-up for new retail spaces -Monthly data analysis and reports of sales numbers and other retail indicators -Client portfolio with over 50 brands (Shoes, Sports, Fast Food, Restaurants, Music and Electronics, among others) -Sales and retail space management -Design and construction follow-up for new retail spaces -Monthly data analysis and reports of sales numbers and other retail indicators -Client portfolio with over 50 brands (Shoes, Sports, Fast Food, Restaurants, Music and Electronics, among others)

    • Asistente Comercial y Marketing
      • Aug 2006 - Jan 2008

      Arrendamiento de espacios comerciales y reporte de la gestión comercial del mall. Organización de calendario de actividades (marketing) y ejecución de eventos. Arrendamiento de espacios comerciales y reporte de la gestión comercial del mall. Organización de calendario de actividades (marketing) y ejecución de eventos.

Education

  • OBS Business School
    Design Thinking and Product Development, Creative, systematic approach to problem-solving
    2022 - 2022
  • Istituto Marangoni
    Master, Fashion Product Management
    2011 - 2012
  • 2008- 2009: Chio Lecca Fashion Institute
    Diploma, Diseño de Moda Libre
    2008 - 2009
  • Universidad Peruana de Ciencias Aplicadas
    Bachiller, Administracion y Marketing
    2002 - 2006

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