Alejandra Segura

Junior Industrial and Product Designer at FOM Studio S.r.l.s.
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • English Professional working proficiency
  • Spanish Native or bilingual proficiency
  • Italian Full professional proficiency

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Bio

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Credentials

  • Certificate of Exhibition
    A'​ Design Award and Competition
    Jul, 2019
    - Nov, 2024
  • Certificate of Excellence
    A'​ Design Award and Competition
    Apr, 2019
    - Nov, 2024
  • Photoshop - Digital Retouching and Render Post Production
    Falcon 3D Lab
    Dec, 2017
    - Nov, 2024
  • Rhinoceros Professional
    Falcon 3D Lab
    Dec, 2017
    - Nov, 2024
  • V-Ray Professional for Products and Spaces
    Falcon 3D Lab
    Dec, 2017
    - Nov, 2024
  • IELTS
    British Council
    Nov, 2016
    - Nov, 2024

Experience

  • FOM Studio S.r.l.s.
    • Italy
    • Design Services
    • 1 - 100 Employee
    • Junior Industrial and Product Designer
      • Aug 2021 - Present

      I directly work with the Studio Chief Designer, supporting the accomplishment of different design projects related to Industrial Design, Concept Development, Strategic Design, Market Research and Analysis, Branding Positioning, Visual Communication, and POP (Point of purchase).I collaborated with major Studio clients such as De'Longhi, Whirlpool Corporation, Studio Volpi, Twinkly, European Commission, and Best Baby, among others. I directly work with the Studio Chief Designer, supporting the accomplishment of different design projects related to Industrial Design, Concept Development, Strategic Design, Market Research and Analysis, Branding Positioning, Visual Communication, and POP (Point of purchase).I collaborated with major Studio clients such as De'Longhi, Whirlpool Corporation, Studio Volpi, Twinkly, European Commission, and Best Baby, among others.

  • Ale Segura Design
    • Freelance Product Designer
      • Jan 2019 - Jul 2021

      - I launched my personal brand during Milan Design Week 2019, displaying “Armonia Structure Design”, a personal project that has won an A'Design Award in Furniture, Decorative Items and Homeware Design Category. I managed all the aspects of the project, from the creation, visualization and design, to the supervision for the implementation and exhibition of the project.- During last year, I actively participated in different design competitions around the world proposing new design solutions, accepting new challenges and learning new design skills. Among them: Fioriera di Design by HIRO Independent Design. Out of the box competition by Samsung and Dezeen. Hackaton Respiro Creativo (Latinoamerica).

  • WOOD—SKIN
    • Italy
    • Architecture and Planning
    • 1 - 100 Employee
    • Product Design Intern
      • Oct 2018 - Dec 2018

      In this role I collaborated with the Product Design Department, using 3D Modeling tools and Renderings for the creation of complex surfaces and patterns used in Customizable Parametric Product Design. At the same time, I autonomously worked in the process of Research, Concept, Analysis, Ideation, and Creation of different solutions for Packaging Design of Wood-skin new product line. In this role I collaborated with the Product Design Department, using 3D Modeling tools and Renderings for the creation of complex surfaces and patterns used in Customizable Parametric Product Design. At the same time, I autonomously worked in the process of Research, Concept, Analysis, Ideation, and Creation of different solutions for Packaging Design of Wood-skin new product line.

  • ASSET CONSULTING PROJECTS & INTERNATIONAL VENUES
    • Spain
    • Travel Arrangements
    • Visual Branding and Communication Strategy
      • Sep 2018 - Oct 2018

      As a Freelance Designer, I developed the Visual Branding and Communication Strategy for a newborn company.http://assetconsultingprojects.com/partners/ As a Freelance Designer, I developed the Visual Branding and Communication Strategy for a newborn company.http://assetconsultingprojects.com/partners/

  • Artesanías de Colombia
    • Colombia
    • Government Relations Services
    • 100 - 200 Employee
    • Industrial Designer. Product Development and Exhibition Strategy at “Expoartesanias de Colombia”
      • Nov 2014 - Feb 2015

      I worked with an Expoartesanias Artisan exhibitor helping him to strategically display his products, and also design a new one that helps him to expand the assortment of products offered.https://expoartesanias.com/ I worked with an Expoartesanias Artisan exhibitor helping him to strategically display his products, and also design a new one that helps him to expand the assortment of products offered.https://expoartesanias.com/

Education

  • Domus Academy
    Master's degree, Product Design
    2018 - 2018
  • Universidad El Bosque
    Bachelor's degree, Industrial Design
    2011 - 2016
  • Universidad Autónoma de Nuevo León
    Academic Exchange Program, Product Development Strategy and Processes
    2015 - 2015

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