Experience

Provenir

• United States
• Software Development
• 200 - 300 Employee

• Marketing Manager Latin America and the Caribbean (LAC)

  • May 2022 - Present

  AI, Risk Decisioning, Fintech AI, Risk Decisioning, Fintech



Datalogic

• Italy
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Coordinator (Mexico, Caricam, Andines)

  • Aug 2016 - May 2022

  • Design, develop, and implement marketing programs to support the company’s products and market sectors such as Retail and Manufacturing • Manage a content calendar that delivers a variety of assets (including: webinars, email campaigns etc.) across the buying cycle resulting in qualified leads for sales follow up. • Ensure KPIs are met – including but not limited to: leads, MQLs, SQLs, opportunities, sales, conversion funnel, marketing ROI (cost per lead), lead to opportunity conversion rate, marketing contribution to revenue • Grow new leads, including marketing qualified leads, by converting traffic through calls-to-action, landing pages, and lead generation content. • Manage email campaigns, including the template design, calls-to-action, and content used in our email sends. • Create and maintain reports on marketing, sales, and support activities to measure effectiveness and business impact. • Maintain strong relationships with the sales department and the business partners to assist with campaigns, events, product launches, etc. •Manage MDF (marketing development funds) for the region and distribute to partners in order to support Datalogic marketing objectives and activities Show less



Atalait

• Mexico
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Specialist (Mexico)

  • Feb 2015 - Sep 2016

  Responsible for the company go to market, executing and integrated marketing campaigns designed to drive revenue with partners and end users for key portfolio areas such as Cloud & Hosting Services, Managed Application Cloud Services, and Recovery & Business Continuity. Responsible for the company go to market, executing and integrated marketing campaigns designed to drive revenue with partners and end users for key portfolio areas such as Cloud & Hosting Services, Managed Application Cloud Services, and Recovery & Business Continuity.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• • Jul 2014 - Jan 2015

  Focused on driving revenue through channel partner’s, working closely with sales, marketing, technical and executive teams to manage the relationship at a strategic level. This was a quota bearing role.

• • Jul 2011 - Jul 2014

  Tasked to coordinate and interesting strategy an experience for the students across Mexico negocitating with goverment and universities.Optimazing profit while building consumer preference in the future leaders 12 persons under my supervisionAchievements: The "Mzone" project was awarded in the FY13 Q2 the Marketing Excellence Award A purchase intention change of 33% was obtained The recommendation of the people in favor of the brand increased by 34% During two consecutive fiscal years, in the first 6 months coordinating the project, the results suggested by the corporate were surpassed Show less



Tijuana City Hall

• Tijuana

• Government Press Coordinator

  • Feb 2010 - Feb 2012

  Communication specialist responsible for developing and maintaining the public image of the Tijuana city mayor and political gabinete. This involved issuing press releases, maintaining a social media presence and cover public appearances. Communication specialist responsible for developing and maintaining the public image of the Tijuana city mayor and political gabinete. This involved issuing press releases, maintaining a social media presence and cover public appearances.



Grupo Televisa

• Telecommunications
• 700 & Above Employee

• Journalist intern

  • 2008 - Dec 2009

  News reporter News reporter