Alejandra García Ezquerro

Business Manager at KTBO
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Location
Mexico City, Mexico, MX

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Experience

    • Mexico
    • Advertising Services
    • 200 - 300 Employee
    • Business Manager
      • Aug 2022 - Present
    • Owner and Content Developer (influencer)
      • 2011 - Present

      Industry: Beauty Expertise and Skincare Guru Clients: SPLENDA, CACHAREL, BATISTE, GARNIER, KISS NY, LANCÓME •Generation and edition of content for social networks and AleEzquerro channel. •Video editing in HD.http://www.youtube.com/AleEzquerro Industry: Beauty Expertise and Skincare Guru Clients: SPLENDA, CACHAREL, BATISTE, GARNIER, KISS NY, LANCÓME •Generation and edition of content for social networks and AleEzquerro channel. •Video editing in HD.http://www.youtube.com/AleEzquerro

    • Advertising Services
    • 700 & Above Employee
    • Senior Account Supervisor
      • May 2022 - Jul 2022
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Supervisor
      • Nov 2020 - Jan 2022

      Accounts: COLGATE, TOTAL 12, NATURALS EXTRACTS, LUMINOUS WHITE, TOMS OF MAINE, COLGATE SENSITIVE PRO RELIEF, ZERO, HELLO. -Communication /attention with the client and their teams. -Knowledge of the account management, wording and skills. -Reception of briefs and identification of needs or objectives of campaigns and projects. -Management of agendas and identification of priorities in deadlines and tasks. -Decision making for strategic execution for the development of campaigns, production of assets and implementation of materials. -Constant monitoring and follow-up with the internal and operations team. -Supervision of deliveries and executions on time. Show less

    • Strategist in digital operations and influencer manager.
      • Apr 2019 - Nov 2020

      Industry : Digital Marketing and communications. Clients: CINEMEX, RICOLINO, HAVOLINE, NISSIN. •Development of digital plans and strategies and influencer marketing. •Direction of the influence management area. Industry : Digital Marketing and communications. Clients: CINEMEX, RICOLINO, HAVOLINE, NISSIN. •Development of digital plans and strategies and influencer marketing. •Direction of the influence management area.

    • Brazil
    • Retail
    • 100 - 200 Employee
    • Regional Brand Manager
      • Aug 2019 - Oct 2019

      Brand Manager for Ruby Rose Cosmetics in México. Industry : Media and communication design and development of communication strategies. •Development of digital plans and strategies in influencer marketing and PR. •Direction of the influencer management area and PR. Brand Manager for Ruby Rose Cosmetics in México. Industry : Media and communication design and development of communication strategies. •Development of digital plans and strategies in influencer marketing and PR. •Direction of the influencer management area and PR.

    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Head Influencer Marketing and Project Manager
      • Feb 2019 - Apr 2019

      Industry: Digital Marketing and communications. Clients: CINEMEX, RICOLINO, HAVOLINE, NISSIN. •Development of digital plans and strategies and influencer marketing. •The direction of the influence management area. Industry: Digital Marketing and communications. Clients: CINEMEX, RICOLINO, HAVOLINE, NISSIN. •Development of digital plans and strategies and influencer marketing. •The direction of the influence management area.

    • Project and Influencer manager
      • Aug 2018 - Jan 2019

      Industry : Marketing and Advertising Development of plans and strategy in digital networks with influencer marketing. Clients: PHILIP MORRIS, OXXO, XBOX, D-LACTASE, LINCOLN, OSTER, PRADA •Profile search, negotiation, execution, monitoring and campaign analysis. •Management and interpretation of the Brand Manic platform (platform for tracking and reading campaigns executed by the agency). Industry : Marketing and Advertising Development of plans and strategy in digital networks with influencer marketing. Clients: PHILIP MORRIS, OXXO, XBOX, D-LACTASE, LINCOLN, OSTER, PRADA •Profile search, negotiation, execution, monitoring and campaign analysis. •Management and interpretation of the Brand Manic platform (platform for tracking and reading campaigns executed by the agency).

    • Argentina
    • Advertising Services
    • 1 - 100 Employee
    • Planner and coordinator of digital media, benchmark and reporting via Synthesio.
      • Jan 2016 - Feb 2017

      Industry : Media and communication design and development of communication strategies. Clients: PEÑAFIEL, NISSIN, AUTOBUSES ADO,WESTERN UNION, LABORATORIOS SANFER, IFT (Instituto Federal de Telecomunicaciones). •Strategy in digital media, implementation and monitoring of campaigns on Facebook, Instagram, Twitter and Google Adwords. • Performance analysis in Synthesio. Industry : Media and communication design and development of communication strategies. Clients: PEÑAFIEL, NISSIN, AUTOBUSES ADO,WESTERN UNION, LABORATORIOS SANFER, IFT (Instituto Federal de Telecomunicaciones). •Strategy in digital media, implementation and monitoring of campaigns on Facebook, Instagram, Twitter and Google Adwords. • Performance analysis in Synthesio.

    • United States
    • Government Relations
    • 1 - 100 Employee
    • Digital Content Director and Buzz Analyst
      • May 2015 - Jan 2016

      Digital Content Director and Buzz Analyst LINCOLN PARK GROUP Industry : Digital Marketing Clients: ESTAFETA, PEÑAFIEL, ADO, IFETEL, NIKON. •Generation of creative proposals from a brief. • Planning, generation and edition of content for social networks. Digital Content Director and Buzz Analyst LINCOLN PARK GROUP Industry : Digital Marketing Clients: ESTAFETA, PEÑAFIEL, ADO, IFETEL, NIKON. •Generation of creative proposals from a brief. • Planning, generation and edition of content for social networks.

    • Community Manager and Content Creator
      • Nov 2013 - Feb 2014

      Industry: Beauty, electonics and beauty parlors CLIENTS: TIMCO, BECERRIL ACONDICIONADORES, LETMEX ·Creation of content for social networks. ·Community manager of social networks, customer support and data analyst. .Digital planner and strategist for social networks Industry: Beauty, electonics and beauty parlors CLIENTS: TIMCO, BECERRIL ACONDICIONADORES, LETMEX ·Creation of content for social networks. ·Community manager of social networks, customer support and data analyst. .Digital planner and strategist for social networks

      • Jul 2012 - May 2013

      After being a copywriter in digital media, I jumped to the Digital department to create digital content / strategy. As well as Vlogger of: SPLENDA LATAM, SMARTBOX MEXICO and BATISTE.

      • Sep 2011 - Jul 2012

      I entered as a trainee of Copywiter for 6 months, standing out in digital media. As a result I jumped the digital department as a Copywriter and digital creative.

    • Professional Training and Coaching
    • 1 - 100 Employee
    • Copywriter
      • Jan 2011 - Apr 2011

      Copywriter of the MINA EDITORES DISNEY magazines, stand coordinator at the EXPO DISNEY 2011. Copywriter of the MINA EDITORES DISNEY magazines, stand coordinator at the EXPO DISNEY 2011.

    • Religious Institutions
    • Asistente
      • Jun 2010 - Nov 2010

      The MAP (Museum of Popular Art) has a store where I was allowed to perform my social service as an assistant. I managed social networks and the national communication of the store and its pieces, photography of pieces and design of promotional items. The MAP (Museum of Popular Art) has a store where I was allowed to perform my social service as an assistant. I managed social networks and the national communication of the store and its pieces, photography of pieces and design of promotional items.

    • Dominican Republic
    • Higher Education
    • 400 - 500 Employee
    • Coordinadora
      • May 2010 - Oct 2010

      Coordinadora de elementos y personal del Teatro Esperanza Iris para la inauguración del 25 Congreso CONEICC. Coordinadora de elementos y personal del Teatro Esperanza Iris para la inauguración del 25 Congreso CONEICC.

    • Mexico
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Research Assistant
      • Apr 2010 - Aug 2010

      Aunque sólo trabajé por medio tiempo durante mis vacaciones de verano, tuve la oportunidad de explotar mi capacidad creativa para la concepción de centros de entretenimiento, medios alternos y eventos. Así mismo administraba el sitio oficial y me dejaban tareas de research. Aunque sólo trabajé por medio tiempo durante mis vacaciones de verano, tuve la oportunidad de explotar mi capacidad creativa para la concepción de centros de entretenimiento, medios alternos y eventos. Así mismo administraba el sitio oficial y me dejaban tareas de research.

Education

  • Universidad Iberoamericana, Ciudad de México
    Degree in Communication Sciences, Entretenimiento and Publicity
    2006 - 2010
  • Simulador de Vuelo
    Advertising creativity course, Generation 14, The book was in 3rd place.
    2011 - 2011
  • Sige Comunicaciones
    Voice Actor and Dubbing, Cinematografía y producción de cine y vídeo
    2018 - 2020
  • Instituto Kipling
    High School and Middle School
    2002 - 2008

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