Alejandra Fernandez

International Sales Specialist at Satechi
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Contact Information
us****@****om
(386) 825-5501
Location
San Diego, California, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Professional working proficiency

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Experience

    • United States
    • Consumer Electronics
    • 1 - 100 Employee
    • International Sales Specialist
      • Apr 2021 - Present

      Investigate relevant industry strategies, patterns, competition, and success factors in the region or market segment. Work alongside International Sales Executive to identify opportunities for increase in sales through new products, expanding to new markets, enhancing sales channels Liaise between Satechi and distributors for all new product launches and to identify products that thrive in assigned territory Provide sales resources including delivery of product samples and marketing collateral Prepare product catalogs, ensuring quality of product data across all sales channels Responsible for monthly email newsletters to distributors and set up information timely to ensure meeting the global launch dates Administer distributor accounts, process credits and quarter marketing coop spend Account management to ensure distributors are in good standing, forecasting for assigned accounts. Regular reporting to International Sales Executive regarding distributor accounts Work closely with Social Media and Marketing teams to maintain effective marketing communication and go to market with all accounts’ partners Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Account Manager
      • Jul 2018 - Apr 2021

      Lead point of contact to help the clients achieve their desired business results Manages account after activation; understands client's needs and provides exceptional customer service to clients Proposes new business opportunities and grows the account by introducing new solutions Handles displaced TV, Digital or OTT campaign elements Takes the lead on all fulfillment (TV and Digital) coordinating all internal efforts with those involved in fulfillment; Accounting, Traffic, Promotions, Newsroom Builds effective verbal & written marketing presentations Uses Salesforce or CRM tool to manage day to day activity, pipeline, and collaboration Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • National Sales Assistant
      • Dec 2015 - Jul 2018

      Point of contact for National Sales Manager and Media Rep Firm Coxreps Coordinated all national and political station orders into Wide Orbit Traffic System Trafficked digital ad campaigns with DFP Doubleclick by Google Published Broadcast Television Program Schedule updates through Comscore and Nielsen Services. Pulled posts from Wide Orbit Media Sales System Managed Account and Contact Lists on Matrix For Media and Admall (CRMs) Assisted in preparation of sales presentations/meetings Coordinated schedules for Paid advertisement opportunities San Diego Made, San Diego Proud TV segments Handled Paid Programming and Direct response advertiser schedules Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Television Advertising Traffic Coordinator
      • Aug 2013 - Jul 2015

      Implemented and developed trafficking procedures for clarity between departments Developed and maintained relationships with telemarketing vendors, national and local television stations and dubbing facilities Coordinated short form ad traffic Ensured commercial spots were delivered in a timely manner Participated in categorizing and providing creative insight for all new short form spots Implemented and developed trafficking procedures for clarity between departments Developed and maintained relationships with telemarketing vendors, national and local television stations and dubbing facilities Coordinated short form ad traffic Ensured commercial spots were delivered in a timely manner Participated in categorizing and providing creative insight for all new short form spots

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Advertising Traffic Coordinator/Analyst
      • Mar 2012 - Jul 2013

      • Trafficked online and mobile ad campaigns/creative on ad server • Monitored campaigns to ensure full delivery and troubleshoot delivery discrepancies • Worked closely with Account Coordinators and account teams to resolve creative issues and recommend campaign optimizations • Created reporting to communicate campaign delivery and other relevant metrics to the team • Trafficked online and mobile ad campaigns/creative on ad server • Monitored campaigns to ensure full delivery and troubleshoot delivery discrepancies • Worked closely with Account Coordinators and account teams to resolve creative issues and recommend campaign optimizations • Created reporting to communicate campaign delivery and other relevant metrics to the team

    • France
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Assistant
      • Sep 2010 - Sep 2011

      YuuWaa Marketing Team - La Ciotat, France • Implemented transactional email marketing strategy • Developed social media plan • Researched and presented SEO best practices • Researched international emailing regulations • Participated in positioning of online storage materials YuuWaa Marketing Team - La Ciotat, France • Implemented transactional email marketing strategy • Developed social media plan • Researched and presented SEO best practices • Researched international emailing regulations • Participated in positioning of online storage materials

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO Intern
      • Jan 2010 - Jun 2010

      • SEO research and basics • SEO research and basics

    • United States
    • Higher Education
    • 700 & Above Employee
    • Front Desk Assistant
      • May 2008 - Aug 2009

      • Assisted International Student Welcome orientations • Maintained daily operational procedures • Assisted International Student Welcome orientations • Maintained daily operational procedures

Education

  • San Diego State University
    Bachelor of Arts - BA, International Business
    2005 - 2011
  • ESSEC Business School
    Study Abroad / EPSCI, Business Administration and Management
    2010 - 2011

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