Alejandra Cosenza

Product Manager at Grupo Profármaco
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Contact Information
us****@****om
(386) 825-5501
Location
GT
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency

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Bio

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Credentials

  • IC3 Digital Literacy
    Certiport - A Pearson VUE Business
    Sep, 2014
    - Nov, 2024
  • Microsoft Specialist for Office Access
    Microsoft
    Sep, 2013
    - Nov, 2024
  • Microsoft Office Specialist for Office Excel
    Microsoft
    Sep, 2012
    - Nov, 2024
  • Microsoft Specialist for Office Word 2007
    Microsoft
    Oct, 2011
    - Nov, 2024

Experience

  • Grupo Profármaco
    • Spain
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Product Manager
      • Nov 2021 - Present

      Brand Strategy. Launch of a new brand, in central america, focused in medical visit, pharmacies and final consumer. Management of portafolio from planification and strategy to sales and control (ROI) Distribution, and segmentation. Leadership and teamwork with trademarketing, regulatory, supply chain, sales. Brand Strategy. Launch of a new brand, in central america, focused in medical visit, pharmacies and final consumer. Management of portafolio from planification and strategy to sales and control (ROI) Distribution, and segmentation. Leadership and teamwork with trademarketing, regulatory, supply chain, sales.

  • Colgate-Palmolive
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • Nov 2020 - Nov 2021

      Plan & Execute Body Cleansing growth Thru Palmolive across Central America. Price & Promotion Guidelines, Regional Shopper Support, Launches, Portfolio Management, Marketing Projects From Idea- finance Valuation to Execution, SOM Analysis, CATMAN Recommendation, E commerce support and Media Management. (Direct & Indirect Trade) Plan & Execute Body Cleansing growth Thru Palmolive across Central America. Price & Promotion Guidelines, Regional Shopper Support, Launches, Portfolio Management, Marketing Projects From Idea- finance Valuation to Execution, SOM Analysis, CATMAN Recommendation, E commerce support and Media Management. (Direct & Indirect Trade)

  • Beiersdorf
    • Germany
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Shopper & Customer Marketing Jr. CAM
      • Jan 2020 - Oct 2020

      Regional initiatives and implementation for Eucerin & Hansaplast in 7 countries. Developing campaigns, glorifying launches, creating promotional strategy such as packs, promotions and activities in pharmacies and supermarkets. Clearing path to purchase and creating better customer experiences thru POP materials, Dermo-Advisors and communication in point of sales.

    • Sales Administrator
      • Nov 2018 - Dec 2019

      Identify sales opportunities thru sell in data of Central America’s Business, and analyzing sell out data for supermarkets for Nivea Brand. DOH tracking.Achievements: Distributors data unification for strategic analysis, medical visit samples control and SI/SO report.

  • Colgate-Palmolive
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Mar 2018 - Oct 2018

Education

  • Universidad Rafael Landívar
    Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
    2015 - 2018
  • Colegio Bilingüe Vista Hermosa
    Highschool
    2000 - 2014

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