Experience

Bausano & Figli S.p.A.

• Italy
• Plastics Manufacturing
• 1 - 100 Employee

• Head Of Marketing Department

  • Sep 2017 - Present

  • Establish marketing goals based on past performance and market forecasts;• Offer and come up with initiatives for new products/services;• Researche and analyse market trends, demographics, competitor products, and other relevant information to form marketing strategies;• Develop detailed marketing plans for all media channels and sales teams• Approve and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects;• Communicate with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition;• Provide in-depth information to interested clients, and act as a representative for the marketing department in important buyer meetings;• Work within the department budget to develop cost-effective marketing plans for each product or service;• Tracks all marketing and sales data and creates detailed written reports and verbal presentations;• Adjust marketing campaigns and strategies as needed in response to collected data and other feedback.



ABC Interactive

• Italy
• IT System Custom Software Development
• 1 - 100 Employee

• Marketing and Communication

  • Jan 2012 - Sep 2017

  Strategic engagement with clients to provide high-level marketing recommendationsDevelopment of annual strategic plan deliverables including some or all of the following:• Data analysis;• Objective planning;• Media planning;• Budgeting;• Formal presentations;• Developing creative briefs and communicating strategic objectives to internal team members to ensure projects are completed in alignment with strategy;• Shaping new projects as they come in;• Identifying production resource needs via meetings and the firm’s project management system;• Establishing project timelines with the client;• Keeping team members supplied with the information they need to deliver work that is on strategy and on deadline;• Obtaining project approval and sign-off for any new recommendations on existing accounts;• Checking that creative projects meet strategic guidelines provided;Above all, monitoring the health of the client relationship and keeping them informed.