Alecia L.

Brand Activation Manager at Rainforest Caribbean
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Contact Information
us****@****om
(386) 825-5501
Location
JM

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/5.0
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Lisa Taylor-Stone, M.Sc. (Social Science)

Alecia is a well-oriented, highly talented professional who delivers nothing but quality. This energetic dynamo will get money shoveling into your business like crazy

Eloivene Blake, PMP®

Alecia is the kind of employee that every organization is looking for. She is the very epitome of hardworking and dedicated. She is also multifaceted and dynamic and doesn't hesitate to work long hours in any capacity that she is needed. Alecia has also been a personal motivator of mine and represents the pinnacle of the consummate professional. I would not hesitate to stake my own reputation in recommending her to any organization.

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Credentials

  • Duolingo Spanish Fluency: Intermediate (Estimated)
    Duolingo
    Jul, 2016
    - Nov, 2024
  • Duolingo Spanish Fluency: Intermediate (Estimated)
    Duolingo
    Apr, 2016
    - Nov, 2024

Experience

  • Rainforest Caribbean
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Brand Activation Manager
      • Apr 2020 - Present

      Managing & analyzing consumers & shoppers brand experience and purchasing patterns in the retail chains across Jamaica. Activating trade promotion optimization using a data driven process to increase ROI.

    • Trade Marketer
      • Jul 2019 - Mar 2020

      Managing merchandising to ensure products are available at the right time and at the right price in the retail chains across the country. Managing consumers & shoppers brand experience and analyzing consumer purchasing patterns.

  • Facey Commodity Co. Ltd.
    • Telecommunications
    • 100 - 200 Employee
    • Brand Manager
      • Mar 2019 - Jul 2019

      Managing and building the brand's image, equity and shopper & consumer experience - Post Cereals, Ovaltine, Goya and Twinings Tea. Managing and building the brand's image, equity and shopper & consumer experience - Post Cereals, Ovaltine, Goya and Twinings Tea.

  • Langston Roach Industries Limited Trinidad
    • Jamaica
    • Market Development Manager - Jamaica
      • Aug 2014 - Dec 2018

       Identifying new market opportunities/business (Increased sales 35% increased brand awareness & Sales by 50%)  Conducting research to keep abreast of market trends  Monitor all trade activities  Developing marketing plans & trade activities with our four distributors  Maintain and deepen ties with current clients, retailers & distributors through relationship building strategies  Conduction training sessions for employees on customer & area assessment and products  Working closely with all distributors to ensure LRI brands guidelines are followed

  • Peak Bottling Company Ltd - Catherine’s Peak, Purewater
    • Jamaica
    • Group Marketing Officer
      • Sep 2016 - Nov 2018

       Identifying new market opportunities/business and brand building (Increased sales by 30%, increased brand awareness by 40%)  Conducting research to keep abreast of market trends  Planning and executing all promotional activities  Managing sponsorship and brand associations  Supervising merchandisers & trade activities  Managing Retailer’s relationship through Client Relationship Management  Assist in preparing marketing plans & budgets  Identifying new market opportunities/business and brand building (Increased sales by 30%, increased brand awareness by 40%)  Conducting research to keep abreast of market trends  Planning and executing all promotional activities  Managing sponsorship and brand associations  Supervising merchandisers & trade activities  Managing Retailer’s relationship through Client Relationship Management  Assist in preparing marketing plans & budgets

  • Jamaica Stock Exchange
    • Jamaica
    • Financial Services
    • 1 - 100 Employee
    • Sales & Marketing Officer
      • Mar 2010 - Nov 2013

       Communicating and collaborating with clients and investors locally and internationally  Branding and promotions for all events  Creating flyers and managing Social media  Marketing & planning workshops & business conferences  Scheduling travel arrangements/accommodations for international and local speakers/investors  Assessing client’s needs to provide products and services for them  Creating marketing and promotion plans – workshop and business conferences.  Communicating and collaborating with clients and investors locally and internationally  Branding and promotions for all events  Creating flyers and managing Social media  Marketing & planning workshops & business conferences  Scheduling travel arrangements/accommodations for international and local speakers/investors  Assessing client’s needs to provide products and services for them  Creating marketing and promotion plans – workshop and business conferences.

  • Claro Brasil
    • Brazil
    • Telecommunications
    • 700 & Above Employee
    • Purchasing Executive
      • Mar 2009 - Apr 2010

       Negotiating with suppliers to get the best prices for the company  Communicating with suppliers to make sure payments are made  Assist in clearing shipment off the wharf  Sourcing all items that the company needs  Maintain and update suppliers’ database  Prepare paperwork for servicing of vehicles, renewal of fitness, registration, carrier’s license and Insurance  Handling queries from RF Technicians re: gas card for their vehicles and servicing of their vehicles.  Prepare paperwork for claims when there’s an accident with any of the RF technicians.  Generates Purchase Orders and processes invoices where applicable  Training members to use the SAP Software (Materials Management)

  • Jamaica Employers' Federation
    • Jamaica
    • Client Service Communications & Marketing Coordinator
      • Jan 2005 - Jan 2008

       Creating and Managing the Company’s Database  Creating Certificates for all JEF Training Seminars  Invoicing JEF Customers for Products and Services Utilized  Recruiting New Members for the Federation (increase membership by 15%)  Marketing and Selling the Company’s Publications (increase publications sales by 40%)  Communicating and responding to daily inquiries made by members  Marketing all of the Company’s Events  Creating Promotional items For Events  Promoting and Marketing the Products and Services of the JEF at Expos  Assisted in Planning Three successful JEF conventions with over 500 Participants  Assisted in Planning the Employer of Choice Award & The JEF/Digicel Young Entrepreneur Award  Assisted in launching the Jamaica Youth Employment Network (JYEN) and Jamaica Business Council on HIV/AIDS (JaBCH)  Ensuring the company gains maximum exposure for products and services from sponsorship opportunities

Education

  • University College of the Caribbean
    Bachelor's Degree, Marketing
    2011 - 2015
  • University College of the Caribbean
    Associate's Degree, Business Administration and Management
    2011 - 2013
  • Portmore Community College
    Management of Business
    2007 - 2008
  • HEART NTA
    Computing Accounts - Peach Tree & Data Entry
    2004 - 2005

Community

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