Alec Pobiega

CRM & Lifecycle Strategist at Fluency Firm
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Contact Information
us****@****om
(386) 825-5501
Location
US
Skills

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Bio

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Credentials

  • Deliverability Certified
    Klaviyo
    Oct, 2022
    - Nov, 2024

Experience

  • Fluency Firm
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • CRM & Lifecycle Strategist
      • Mar 2022 - Present

      - Optimized client email open rate & click rate by 100% MoM by developing personalized segmentation strategies and deploying automated flows. - Crafted a customer journey for product subscription members in the food & beverage space, leading to $12.50 Revenue Per Recipient on subscription flows and a 28% increase in subscription member click rate. - Strategically executed Black Friday campaigns for multiple clients resulting in 130% revenue growth MoM for one account. - Generated 150% monthly revenue lift from SMS marketing initiatives.

  • Health Direct
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2018 - Mar 2022

      - Generated 50+ email campaigns on DRIP Email Marketing Automation Platform, boosting web sales by 10% YoY. - Boosted Click-Through-Rate from 1.3% to 3.6% on Welcome Series. - Maximized Black Friday web sales by 25% YoY by developing & executing a comprehensive lifecycle marketing strategy. - Generated 50+ email campaigns on DRIP Email Marketing Automation Platform, boosting web sales by 10% YoY. - Boosted Click-Through-Rate from 1.3% to 3.6% on Welcome Series. - Maximized Black Friday web sales by 25% YoY by developing & executing a comprehensive lifecycle marketing strategy.

  • The Beachbody Company
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Production Assistant
      • Aug 2015 - Jul 2018

      On-set Production Assistant for 22 Minute Hard Corps (Malibu, CA) Beachbody Coach Summit 2016 (Nashville, TN) Beachbody Coach Summit 2017 (New Orleans, LA) Beachbody Coach Summit 2018 (Indianapolis, IN) - Assisted camera crew in load-in and load-out on multiple shoots - Supplied production support for capturing on-the-fly interviews and shout-outs - Drove production van for any tasks needed to be completed, such as pick-ups for production, props, camera or crafty On-set Production Assistant for 22 Minute Hard Corps (Malibu, CA) Beachbody Coach Summit 2016 (Nashville, TN) Beachbody Coach Summit 2017 (New Orleans, LA) Beachbody Coach Summit 2018 (Indianapolis, IN) - Assisted camera crew in load-in and load-out on multiple shoots - Supplied production support for capturing on-the-fly interviews and shout-outs - Drove production van for any tasks needed to be completed, such as pick-ups for production, props, camera or crafty

Education

  • UCLA Extension
    Business and Management of Entertainment
    2020 - 2021
  • University of Oregon
    Bachelor of Science (B.S.), General Social Science. Concentration in Business and Economics.

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