Experience

Leach Advisors, LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• President

  • Oct 2018 - Present

  Leach Advisors specializes in brand management + strategic communications to mid-cap brands to help them achieve their business growth goals. The firm operates in NYC, Raleigh and Charlotte, NC. Our advisory services include: business strategy, branding, stakeholder engagement, media relations, event planning, message development, corporate transactions, and crisis contingency planning. Leach Advisors specializes in brand management + strategic communications to mid-cap brands to help them achieve their business growth goals. The firm operates in NYC, Raleigh and Charlotte, NC. Our advisory services include: business strategy, branding, stakeholder engagement, media relations, event planning, message development, corporate transactions, and crisis contingency planning.



Nexsen Pruet, LLC

• United States
• Law Practice
• 100 - 200 Employee

• Senior Advisor

  • Aug 2019 - Feb 2020

  Advisor on crisis matters and economic development projects. Advisor on crisis matters and economic development projects.



BAERING

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• President

  • Aug 2013 - Oct 2018

  Led successful 5-year agency restructuring strategy to achieve tier one competitor status among Research Triangle region communications firms. Served as key advisor to F500 and middle market company C-suite on strategies to improve brand reputation, sales growth, business valuation, employer of choice status, competitive distinction and crisis mitigation. Agency responsibilities included client advisory, key accounts strategy & planning, P&L, HR, new business development, service offering development, specialization into Brand Reputation Management niche, agency re-branding and new office design/relocation, sustainability of new revenue mix and staff professional development. Clients served include: Bayer Crop Science, Alliance One International/Pyxus, EYP, MetLife Global Technology & Operations, Avista Pharma Solutions, Research Triangle Regional Partnership, Delta Dental of NC, EDM America. Show less



DEFINITION 6

• United States
• Advertising Services
• 100 - 200 Employee

• Managing Director, Strategic Communications Practice Group

  • Dec 2009 - Mar 2012

  Through its acquisition of Leach Communications, led the Definition 6 Strategic Communications Group within this unified digital marketing agency. Provided corporate communications services to leading Fortune 500 and challenger brands. Created integrated communications programs to enhance clients' customer engagement across all P/E/S/O marketing channels. Responsible for client relationships, service offerings, strategy, business development, P&L, staff recruitment/development. Clients included: Cassidy Turley Gannett General Electric LexisNexis Rubbermaid Commercial Products Vistage International Show less



Leach Communications Inc.

• United States
• Public Relations and Communications Services

• Founder & President

  • Feb 2000 - Dec 2009

  Built and achieved successful exit for digital communications firm dedicated to improving brand distinction and valuation for global Fortune 500, mid-cap and start-up organizations. Established relationships with international news media that generated influential news coverage. Services included advertising, PR, website design & development, content creation, social media, digital marketing strategy. Practice areas included Corporate/Financial Communications, Brand Reputation Management, Mergers & Acquisitions, Proxy Contests and Consumer Product Marketing. Clients included: The New York Times IMD School of Business Republic of Kazakhstan Fast Company Magazine Inc. Magazine Time Inc. Tang Capital Partners Baruch College/City University of NY China Telecom USA Show less



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Communications Advisor

  • Oct 2001 - Aug 2008

  Strategy advisor on The Times’ print to digital platform transition. Supported sales & marketing, new product launches, and domestic and international brand marketing. Responsible for securing positive news coverage in national trade and business news media on The Times’ digital transition and performance. Worked with editorial staff on the inaugural launch of "T: Style" Magazine portfolio of brands. Managed brand reputation, advertiser engagement, sales, and communications. Strategy advisor on The Times’ print to digital platform transition. Supported sales & marketing, new product launches, and domestic and international brand marketing. Responsible for securing positive news coverage in national trade and business news media on The Times’ digital transition and performance. Worked with editorial staff on the inaugural launch of "T: Style" Magazine portfolio of brands. Managed brand reputation, advertiser engagement, sales, and communications.



SapientRazorfish

• United States
• Business Consulting and Services
• 500 - 600 Employee

• SVP, Global Corporate Communications & Investor Relations

  • Mar 1999 - Feb 2000

  Led the global Corporate Communications, Investor Relations and Employee Communications functions for $2B leading Internet consulting firm that grew to 1,200 employees in offices across six countries. Member, IPO team (NASDAQ listing June 3, 1999). Reported to Chairman and CEO. Led communications strategy for M&A, strategic investments, channel alliance relationships, new office openings, and internal work culture initiatives. Built media relations function and established close working relations with Tier 1 national media and industry trade to increase company news coverage in The Wall Street Journal, CNBC, CNN, The Industry Standard, Reuters, Fast Company. Working with CFO, established SEC compliance standards for investor relations reporting and communications. Established analyst relations to increase investor coverage. Drafted CEO commentary, Q&A, and quarterly reporting to Wall Street. Served as official company spokesman. Show less



Citigate Dewe Rogerson

• United Kingdom
• Public Relations and Communications Services
• 100 - 200 Employee

• SVP & Managing Director, U.S. Corporate Practice- Global Communications

  • Oct 1997 - Mar 1999

  Built Corporate Communications and Investor Relations client service practices at newly established New York City satellite office for UK-based communications & advertising agency. Responsible for global communications, client service, business development, budgeting, account planning and staff management. Created Corporate Communications and Investor Relations campaigns for foreign and US-based companies to increase company forward valuation and product growth objectives. International & Domestic clients included: Gambro (Sweden) Tractebel (Belgium) Triton Energy (US & England) A.T. Kearney American Institute of Certified Public Accountants (AICPA) BRIDGE Information Systems (acquired by Bloomberg) Show less



Burson-Marsteller

• United States
• Public Relations and Communications Services
• 500 - 600 Employee

• SVP & Managing Director Corporate Practice

  • Aug 1995 - Oct 1997

  Specialist in corporate & financial communications, crisis communications (litigation, labor organizing, product recalls) and mergers & acquisitions communications. Responsible for client service, business development, account planning & administration and budget management. Clients served included: Norfolk Southern (Conrail proxy fight) James River (merger with Fort Howard) New York Hospital (Crisis Management) Accenture (Thought Leadership Campaigns) Ford Foundation Pirelli London International Group Radio City Music Hall QualComm Managed 12-person media relations team that worked on-site to serve Accenture account. Show less



Dun & Bradstreet

• United States
• Information Services
• 700 & Above Employee

• Director of External Communications

  • Jan 1995 - Aug 1995

  Responsible for Corporate Communications, Shareholder Communications and Investor Relations for The Dun & Bradstreet Corporation (parent holding company). Responsible for national media relations, C-suite communications, internal /external stakeholder communications, investor relations, community affairs. Served as liaison to PR officers at D&B portfolio holdings: AC Nielsen, Cognizant, D&B Information Services, Moody's, Gartner Group and IMS Healthcare. The Dun & Bradstreet Corporation announced its planned divestment of its portfolio companies in November 1995. Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Director of Public Relations, North America

  • Jan 1990 - Jan 1995

  Led US Communications function. Served as official company spokesman. Responsible for internal/external communications and CEO communications. Key advisor on litigation and crisis matters. Created strategic communications program to advance legislative lobbying and enhance firm's competitive posture on industry thought leadership issues. Supported Deloitte-Touche Ross post-merger global branding communications. Managed Hill & Knowlton and Gavin Anderson PR agency services. Served as US representative on Global Marketing Committee. -Managed crisis communications related to all S&L Bank litigation; Deloitte's $312 million global settlement with the Resolution Trust Corporation; and World Trade Center terrorist bombing disaster. -Led public affairs for Accountants' Coalition lobby for Private Securities Litigation Reform. -Created and led communications programs for Deloitte's "Glass Ceiling Initiative" that elevated Deloitte as an employer of choice. Show less



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Media Relations Specialist

  • Feb 1987 - Jan 1990

  Created national media campaigns to support corporate communications and consumer product launches for agency's top clients. Clients included: DuPont (Crisis Management) Hertz (#1 Gold Program Launch) American Airlines Rogers & Wells Dial Corporation (Financial Communications) IBM (Product PR) Petroleos de Venezuela Responsible for building and maintaining close working relationships with national business and financial media and leading industry trades. Received John W. Hill Award for Corporate Positioning for launch of Hertz #1 Gold program. Show less