Experience

Intrare
• Mexico
• Public Policy Offices
• Lead User Acquisition & Growth Marketing

  • Sep 2023 - Present


La WaWa

• Venezuela
• Truck Transportation

• Head of Adquisition

  • Feb 2023 - Jun 2023

  Leader of the Content, Public Relations and CRM teams. Strategist for communication and branding plans for all verticals in Colombia and Venezuela, in digital and physical media. Development of initiatives based on the company's OKRs and monitoring of the team's Leader of the Content, Public Relations and CRM teams. Strategist for communication and branding plans for all verticals in Colombia and Venezuela, in digital and physical media. Development of initiatives based on the company's OKRs and monitoring of the team's



Urbvan

• Mexico
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Lead LatAm

  • Oct 2022 - Dec 2022

  Responsible for marketing and branding strategies for the Latin American region (MX, BR, AR, CL), and its the alignment with the global strategy and local needs.

• Brand Team Lead

  • Mar 2021 - Oct 2022

  Brand management for Mexico(B2B,B2C) and the brand team(copywriters, graphic designers, videographer)in charge of relations with public relations agencies, alliances and suppliers.

• Content Specialist

  • Nov 2019 - Feb 2021

  -Creative concepts for organic and paid campaigns, focused on different business verticals.-Leadership in the "Compartir nos mueve" campaign, with the advertising agency "Anónimo". Follow-up of general project agenda with the account team. Coordination and creative participation on TV Commercial project.-Audiovisual production of pieces inside and outside Mexico City to promote new business verticals.-Adaptation of all content and business approaches in digital media, in response to the pandemic.-Follow-up of the media agency in charge of the PR and press releases.-Scripts and voice-overs for radio commercials.-Follow-up of the contents of each area of the company, internal and external.-Development of COVID-19 materials: pieces for B2B sales, photographic shooting with health protocols, press releases on Urbvan actions.-Creation, production and edition of the podcast: Terminal U. Show less

• Digital Copywriter

  • Jan 2019 - Nov 2019

  -Complete brand development, creation of content structure, brand voice and tone, and identity on social media and website.-Production and coordination of photographic shooting for the collection of the Urbvan image bank.-Development of strategies for the acquisition of new users in the app, ticket sales, and brand awareness together with the performance and data team.-Brand and strategy development for tourism and business verticals.-Production and editing of audiovisual pieces for digital media.-Development of internal communications and business culture. Show less



Dreambits Labs, Inc.

• Mexico
• Internet Publishing
• 1 - 100 Employee

• Digital Media Manager | Host

  • Jun 2018 - Dec 2018

  La Saga by Adela Micha-YouTube Channels Management for La Saga by Adela Micha's show.-Positioning of videos and content on social networks.-Preproduction, production and editing of content for digital media.-Field and studio interviews with celebrities in the entertainment business.-Management of the personal instagram account of the journalist Adela Micha.

• Content Producer

  • Mar 2017 - May 2018

  -Content strategies in social networks and blogs oriented to awareness, sale and increase of visits to the page.-Development of creative scripts with impact and awareness of trends in social media.-Production and editing of audiovisual pieces to promote the portfolio of internal products.-Voice over and performance for promotional pieces.-Write content for website, mailing and press.



A-Group International C.A.

• Venezuela
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Creative Strategist

  • Sep 2013 - Feb 2015

  -Development of communication campaigns and creative concepts for BTL media and social media. -Assembly and development of brand events in the category of alcoholic beverages. -Campaign Director of the Playzaar app, an innovative platform to follow football internationally, launched during the 2014 FIFA World Cup Brazil. -Director of the Project "Christmas in the municipality of El Hatillo" in the city of Caracas. -Development of communication campaigns and creative concepts for BTL media and social media. -Assembly and development of brand events in the category of alcoholic beverages. -Campaign Director of the Playzaar app, an innovative platform to follow football internationally, launched during the 2014 FIFA World Cup Brazil. -Director of the Project "Christmas in the municipality of El Hatillo" in the city of Caracas.



Recreaciones Aventura RS, C.A

• Venezuela
• Events Services
• 1 - 100 Employee

• Head Counselor

  • Jul 2013 - Sep 2014

  Planning and execution of camp weeks with a focus on the social and personal growth of campers. Planning and coordination, minute by minute, of the only camp in English in Venezuela. Outstanding skills in leadership, group management, contingency resolution, and contact with suppliers, clients and parents.

• PR Coordinator

  • Apr 2014 - Aug 2014

  Planning and execution of media plan with KPI's focused on the sale of places in the camp. Presence on radio and television with commercial guidelines and interviews focused on awareness and sales.

• Camp Counselor

  • Jul 2009 - Sep 2013

  Experience working with children and teenagers during the summer season, and execution of personal growth and leadership activities for company employees the rest of the year. Responsiveness, crisis management, and leadership.



Mindshare

• Arts & Crafts

• ATL Media Intern

  • Mar 2013 - Jun 2013

  Monthly analysis of brand presence for BAYER and REVLON, in traditional media (Television, Magazines, Press) and in social networks (Facebook, Twitter), of the main competing brands within the Pharmacy and Beauty category in the Venezuelan market. Management of suppliers. Control of ATL media publications of our accounts. Monthly analysis of brand presence for BAYER and REVLON, in traditional media (Television, Magazines, Press) and in social networks (Facebook, Twitter), of the main competing brands within the Pharmacy and Beauty category in the Venezuelan market. Management of suppliers. Control of ATL media publications of our accounts.