Cargo Founder & CMO

• 2008 - Present

The company founded by Ale, where she has been CEO for 14 years, has a presence in Peru, Colombia and Chile. By the end of 2021, it had over 50,000 clients, and is preparing to enter Spain and Miami in 2022. The global health crisis in 2020 forced the implementation of KO's digitalization project, going from having 5000 students in 3 countries in person to having students from 47 countries in the first three months of the pandemic, reaching peaks of up to 60 000 digital students (on the platform). Today, KO has 45,000 users on the platform, that represent 50% of the turnover, while the activity in physical locations continues to grow in parallel. Within the framework of the business lines that the KO Group has, is the launch of KO Corp, a digital and face-to-face space that seeks to accompany leaders and their teams in the well-being of their daily work, as a tool for cultural transformation and for physical, mental and emotional accompaniment, which involves coaching workshops, sports, meditation, among others. Show less

Product Manager

• 2007 - 2010

Commercial management and budget planning of the Sports, Fashion and Deco divisions, which are distributed in over 15 points of sale nationwide, managing profitability and maximizing the return on investment in inventory (GMROI). Reported to the Commercial Manager. Commercial management and budget planning of the Sports, Fashion and Deco divisions, which are distributed in over 15 points of sale nationwide, managing profitability and maximizing the return on investment in inventory (GMROI). Reported to the Commercial Manager.

Project Manager

• 2005 - 2006

Execution of the commercial strategy and 360° relaunch plan for the Clic Cosmetics product line, aimed at young people, ensuring sales, profitability and compliance with cost targets. Reported to the Commercial Manager; in charge of 1 commercial assistant. Execution of the commercial strategy and 360° relaunch plan for the Clic Cosmetics product line, aimed at young people, ensuring sales, profitability and compliance with cost targets. Reported to the Commercial Manager; in charge of 1 commercial assistant.

Business Development Consultant

• 2005 - 2006

Development of the business strategy of the BTL business consulting firm, which involves attracting new prospects, implementing the business plan, leading projects in the portfolio and generating synergies with different stakeholders. Reported to the CEO. Development of the business strategy of the BTL business consulting firm, which involves attracting new prospects, implementing the business plan, leading projects in the portfolio and generating synergies with different stakeholders. Reported to the CEO.

Brand Manager - Winter's

• 2005 - 2005

Responsible for the Candy category of the product portfolio marketed by Winter's brand, generated and executed strategic marketing plan, brand management and media management. Reported to the Commercial Manager; in charge of a Marketing assistant. Responsible for the Candy category of the product portfolio marketed by Winter's brand, generated and executed strategic marketing plan, brand management and media management. Reported to the Commercial Manager; in charge of a Marketing assistant.

Head of Marketing

• 2000 - 2004

In charge of leading research projects for leading global clients such as Camel, Ritte Chocolates and UBS (investment banking), creating marketing strategies tailored to consumer perceptions and expectations. Reported to the CEO; reported to a Marketing Assistant. In charge of leading research projects for leading global clients such as Camel, Ritte Chocolates and UBS (investment banking), creating marketing strategies tailored to consumer perceptions and expectations. Reported to the CEO; reported to a Marketing Assistant.

Account Executive

• 1998 - 2000

Managed key accounts, as well as the growth of the client portfolio to position the agency as a leader in the sector specialized in BTL services. Reported to the CEO; in charge of a multidisciplinary team (creative, art and design talents). Managed key accounts, as well as the growth of the client portfolio to position the agency as a leader in the sector specialized in BTL services. Reported to the CEO; in charge of a multidisciplinary team (creative, art and design talents).

Marketing Coordinator - BankBoston

• 1997 - 1998

Marketing Assistant

• 1997 - 1997

Marketing Intern

• 1996 - 1996