Experience

ABS-CBN Global Ltd.

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Account Executive

  • Oct 2021 - Present

  • Deliver the revenue target · Meet / exceed all performance objectives across both linear and digital sales • Build on relationships with ad agencies and identify new sales opportunities • Identify prospective sales opportunities by gathering market information and intelligence from a variety of sources • Manage all aspects of the sales cycle (prospect to IO) to close sales opportunities successfully • Develop and deliver compelling pitches, proposals and value… Show more • Deliver the revenue target · Meet / exceed all performance objectives across both linear and digital sales • Build on relationships with ad agencies and identify new sales opportunities • Identify prospective sales opportunities by gathering market information and intelligence from a variety of sources • Manage all aspects of the sales cycle (prospect to IO) to close sales opportunities successfully • Develop and deliver compelling pitches, proposals and value propositions to secure sales • Manage the activities of internal teams and resources to deliver campaigns that meet and exceed customer expectations • Work closely with Legal and Finance to resolve contractual issues • Provide accurate and regular forecasts and business updates to the NOLA Ad Sales Head Show less • Deliver the revenue target · Meet / exceed all performance objectives across both linear and digital sales • Build on relationships with ad agencies and identify new sales opportunities • Identify prospective sales opportunities by gathering market information and intelligence from a variety of sources • Manage all aspects of the sales cycle (prospect to IO) to close sales opportunities successfully • Develop and deliver compelling pitches, proposals and value… Show more • Deliver the revenue target · Meet / exceed all performance objectives across both linear and digital sales • Build on relationships with ad agencies and identify new sales opportunities • Identify prospective sales opportunities by gathering market information and intelligence from a variety of sources • Manage all aspects of the sales cycle (prospect to IO) to close sales opportunities successfully • Develop and deliver compelling pitches, proposals and value propositions to secure sales • Manage the activities of internal teams and resources to deliver campaigns that meet and exceed customer expectations • Work closely with Legal and Finance to resolve contractual issues • Provide accurate and regular forecasts and business updates to the NOLA Ad Sales Head Show less



The Post Millennial

• Canada
• Online Media
• 1 - 100 Employee

• Head of Sales at The Post Millennial

  • Feb 2021 - Nov 2021

  • Own and hit/exceed annual sales targets • Develop and execute strategic plan to achieve sales targets and expand our customer base • Build and maintain strong, long-lasting customer relationships • Partner with customers to understand their business needs and objectives • Communicate the value proposition through proposals and presentations • Understand media landscapes and trends • Create sales packages and rate cards for all digital offerings • Own and hit/exceed annual sales targets • Develop and execute strategic plan to achieve sales targets and expand our customer base • Build and maintain strong, long-lasting customer relationships • Partner with customers to understand their business needs and objectives • Communicate the value proposition through proposals and presentations • Understand media landscapes and trends • Create sales packages and rate cards for all digital offerings



Star Metroland Media

• Canada
• Media Production
• 1 - 100 Employee

• Digital Sales Consultant

  • Dec 2015 - Jan 2021

  • Introduce and implement the use of salesforce to the Corporate Sales Team Train Corporate staff on any new digital product offerings and procedures • Work collaboratively with the Print Sales Team to assist and support all client initiatives Process electronic orders and materials • Communicate with product managers and ad ops team to keep up to date on all sales opportunities • Developing strategic marketing solutions for local SMB clients • Prepare and present… Show more • Introduce and implement the use of salesforce to the Corporate Sales Team Train Corporate staff on any new digital product offerings and procedures • Work collaboratively with the Print Sales Team to assist and support all client initiatives Process electronic orders and materials • Communicate with product managers and ad ops team to keep up to date on all sales opportunities • Developing strategic marketing solutions for local SMB clients • Prepare and present presentations, reports and proposals • Communicate with internal and external personnel to research, clarify and document requested information • Optimize digital campaign to meet delivery of the campaign with third party vendors and other partners to meet expectations • Assist in product development during web site updates and other special executions of new ads • Provide strategic media planning and executions to meet KPI • Manage SEO and SEM campaigns for clients as well as Facebook and Twitter Campaigns • Meet and exceed monthly sales target especially with new business Show less • Introduce and implement the use of salesforce to the Corporate Sales Team Train Corporate staff on any new digital product offerings and procedures • Work collaboratively with the Print Sales Team to assist and support all client initiatives Process electronic orders and materials • Communicate with product managers and ad ops team to keep up to date on all sales opportunities • Developing strategic marketing solutions for local SMB clients • Prepare and present… Show more • Introduce and implement the use of salesforce to the Corporate Sales Team Train Corporate staff on any new digital product offerings and procedures • Work collaboratively with the Print Sales Team to assist and support all client initiatives Process electronic orders and materials • Communicate with product managers and ad ops team to keep up to date on all sales opportunities • Developing strategic marketing solutions for local SMB clients • Prepare and present presentations, reports and proposals • Communicate with internal and external personnel to research, clarify and document requested information • Optimize digital campaign to meet delivery of the campaign with third party vendors and other partners to meet expectations • Assist in product development during web site updates and other special executions of new ads • Provide strategic media planning and executions to meet KPI • Manage SEO and SEM campaigns for clients as well as Facebook and Twitter Campaigns • Meet and exceed monthly sales target especially with new business Show less



STAR MEDIA GROUP

• Canada
• Newspaper Publishing
• 1 - 100 Employee

• Digital Campaign Specialist

  • Jun 2015 - Oct 2015

  * Use CRM and other applications to track client activity and performance * Analyze campaign objectives vs. performance data and identify strategies for maximizing campaign ROI * Manage special projects for out of the box executions between the advertiser and the publisher (including management of advertiser budget) * Contact advertisers regarding campaign optimization, growth strategies and opportunities *Manage SEO and SEM campaigns for clients as well as Facebook and Twitter… Show more * Use CRM and other applications to track client activity and performance * Analyze campaign objectives vs. performance data and identify strategies for maximizing campaign ROI * Manage special projects for out of the box executions between the advertiser and the publisher (including management of advertiser budget) * Contact advertisers regarding campaign optimization, growth strategies and opportunities *Manage SEO and SEM campaigns for clients as well as Facebook and Twitter campaigns Show less * Use CRM and other applications to track client activity and performance * Analyze campaign objectives vs. performance data and identify strategies for maximizing campaign ROI * Manage special projects for out of the box executions between the advertiser and the publisher (including management of advertiser budget) * Contact advertisers regarding campaign optimization, growth strategies and opportunities *Manage SEO and SEM campaigns for clients as well as Facebook and Twitter… Show more * Use CRM and other applications to track client activity and performance * Analyze campaign objectives vs. performance data and identify strategies for maximizing campaign ROI * Manage special projects for out of the box executions between the advertiser and the publisher (including management of advertiser budget) * Contact advertisers regarding campaign optimization, growth strategies and opportunities *Manage SEO and SEM campaigns for clients as well as Facebook and Twitter campaigns Show less



Postmedia Network Inc.

• Canada
• Book and Periodical Publishing
• 700 & Above Employee

• Campaign Manager

  • May 2013 - Jun 2015

  * Manage/traffic digital campaigns for advertisers across the Postmedia Network. * Designed, monitored, and optimized contract delivery and report progress against client KPI's, through post-analysis reporting, Google DSM/DFP, Google Analytics, and Adobe Sitecatalyst * Generate marketing materials, presentations and proposals using Microsoft Office PowerPoint and Word * Inform the sales team how to direct their clients' advertising dollars to increase ROI

• Operations Specialist

  • Sep 2008 - May 2013

  * Troubleshooting technical/dealer issues through to resolution and communicate statuses to all stakeholders * Set up dealer inventory via FTP feeds with many 3rd party inventory providers and vendors in the automotive industry * Continuously monitoring of the support boxes and ensure that all inquiries within the support boxes are answered the same business day– while coordinating other projects for site improvement (multi tasking) * Participating/contributing to team meetings –… Show more * Troubleshooting technical/dealer issues through to resolution and communicate statuses to all stakeholders * Set up dealer inventory via FTP feeds with many 3rd party inventory providers and vendors in the automotive industry * Continuously monitoring of the support boxes and ensure that all inquiries within the support boxes are answered the same business day– while coordinating other projects for site improvement (multi tasking) * Participating/contributing to team meetings – provide suggestions at improving current products within the online classifieds department * Administering and managing product installations for the driving products * Configuring and training sales reps, market reps and clients on the driving.ca software systems by creating training documents and setting up Webex conference calls * Preparing marketing strategies and sales deck to the sales team, market managers and dealers * Working collaboratively with the Editorial Team, Marketing Team, Sales, Development, Operations and other key stakeholder groups to deliver best in class product and meet financial goals * Establish KPIs through analysis of website, monitor the ROI and results of all marketing campaigns, develop reports for internal stakeholders, and determine opportunities for improvement using reporting softwares (Omniture, Salesforce, Google Analytics) * Managed several projects for the online classifieds from planning to execution for several verticals within Post Media



Fidelity Investments

• United States
• Financial Services
• 700 & Above Employee

• Sr. Accounts Analyst

  • Aug 2006 - Sep 2008

  * Managed projects that successfully implemented procedures and methods that increased the quality of the service provided to customers and clients * Reviewed accounts processed by Associates to ensure data integrity and carried out corrective processing when necessary * Updated plan resource materials and guidelines to reduce inconsistent and contradictory information. Accurately captured complaints and updated the database * Successfully partnered with the Quality Assurance… Show more * Managed projects that successfully implemented procedures and methods that increased the quality of the service provided to customers and clients * Reviewed accounts processed by Associates to ensure data integrity and carried out corrective processing when necessary * Updated plan resource materials and guidelines to reduce inconsistent and contradictory information. Accurately captured complaints and updated the database * Successfully partnered with the Quality Assurance department, through calibration sessions and meetings to continually address errors in calls and identify areas of opportunity for individual associates * Identified and addressed systems and process issues, by liaising with Operations and other business groups, which resulted in procedural updates, timely delivery of applicable information to Associates, and containment and resolution of client specific problems * Coached new hires on call quality and technical development, leading to their successful transition and subsequent conversion into full time employees Show less * Managed projects that successfully implemented procedures and methods that increased the quality of the service provided to customers and clients * Reviewed accounts processed by Associates to ensure data integrity and carried out corrective processing when necessary * Updated plan resource materials and guidelines to reduce inconsistent and contradictory information. Accurately captured complaints and updated the database * Successfully partnered with the Quality Assurance… Show more * Managed projects that successfully implemented procedures and methods that increased the quality of the service provided to customers and clients * Reviewed accounts processed by Associates to ensure data integrity and carried out corrective processing when necessary * Updated plan resource materials and guidelines to reduce inconsistent and contradictory information. Accurately captured complaints and updated the database * Successfully partnered with the Quality Assurance department, through calibration sessions and meetings to continually address errors in calls and identify areas of opportunity for individual associates * Identified and addressed systems and process issues, by liaising with Operations and other business groups, which resulted in procedural updates, timely delivery of applicable information to Associates, and containment and resolution of client specific problems * Coached new hires on call quality and technical development, leading to their successful transition and subsequent conversion into full time employees Show less