Al Chaney

CEO | Chief Marketing Officer | Chief Strategist at Chaney Marketing Strategy
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English -

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5.0

/5.0
/ Based on 7 ratings
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Bill Winchester

As a Chief Creative Officer for Lindsay, Stone & Briggs, I had the pleasure of working with Al for a number of years. I can say with complete certainty that Al is the most accomplished Marketing Director I’ve ever worked with. He’s both strategic and a great judge of creative, a rare combination for sure. Al not only has great vision when it comes to brand strategy, but also when it comes to people. This means that he not only has the raw marketing skills to energize a brand and provide leadership, but also has a unique ability to actually make things happen within an organization that has many stakeholders. This ability has gained my respect and admiration, and has resulted in communications any organization would be proud of. These unique abilities would do the same for any team he worked with. I would strongly recommend Al to anyone who is looking for someone to lead his or her marketing and branding efforts and would welcome any further discussion, please call me 608-469-4669. Sincerely, Bill Winchester Chief Creative Officer Lindsay, Stone & Briggs

Sarah Werth

I worked very closely with Al Chaney for more 6 years as the Senior Account Executive on his account. During that time, I worked alongside Al and his other agencies as he strategically crafted a marketing strategy for a very diverse organization. He used research to help make guided decisions, built consensus among key stakeholders, and truly lived the vision of the brand. Al was never afraid to ask the tough questions, and always did it for the betterment of the brand and strategy. He is passionate about his work and focused on the goal, all while maintaining his sense of humor. I became a better marketer having worked with Al Chaney.

Dean Halverson

I have been fortunate to work with Al over the past 10 years. He is one of the strongest Branding and Marketing experts I know. He understands what is needed to do things right and gets them done that way. He stays focused and on track even when there are distractions for turns in the road. As a market research professional it is always appreciated when a client not only understands the value of research, but is dedicated to both using it and addressing the issues and needs that it identifies. This is not always the case in our business. Al has been open to what the information tells him and takes action to build consensus and turn the information into action. Al has also been strong at bringing together all the stakeholders in the process, both internal and external, and engaging them in making decisions and forward progress. He is capable of working at any level in the organization and garners cooperation and respect. He connects groups that can be challenging to connect. That is a professional!

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • CEO | Chief Marketing Officer | Chief Strategist
      • Aug 2016 - Present

      Chaney Marketing Strategy not only makes marketing effective for our Clients, but we also make it easy for them. We significantly reduce our Clients’ fear of the unknown that comes with marketing for many. You can rely on us to listen to you to understand your business and pain points. We will converse with you about strategy and recommendations to ensure you understand the what and the why. We will not preach or force ideas upon you. Rather, we’ll take you behind the curtains to reveal the potential and splendor of marketing. We look forward to working with you. Show less

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Director/Head of Marketing, Communications | Branding
      • Mar 2006 - Jul 2016

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Director Marketing | Branding
      • Oct 2003 - Feb 2006

  • The Pillsbury Company
    • Minneapolis, Minnesota
    • Director Sales | Marketing, Branding
      • Sep 1994 - Dec 2001

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Marketing Manager, Senior
      • Jun 1985 - Sep 1994

Education

  • Columbia Business School
    MBA, Marketing
  • University of Connecticut
    BA, English, History
  • United States Military Academy Preparatory School
    College Preparatory Diploma, English/Mathematics
  • Saint Bernard School
    Diploma, College Preparatory

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