Experience

MIWI REAL DRINKS

• Spain
• Food and Beverage Services
• 1 - 100 Employee

• Responsable Marketing Digital

  • Apr 2022 - Present



Compass the Brand

• Madrid, Community of Madrid, Spain

• Ecommerce - Digital Marketing Specialist

  • Jun 2021 - Present

  - Diseño, planificación y ejecución de la estrategia de paid omnicanal - Análisis de los principales KPIs de los canales Ecommerce y Marketing Digital - Estrategia y Ejecución Completa del Embudo de Ventas (TOFU - MOFU - BOFU) - Responsable de la gestión del back-end/front-end de las plataformas utilizadas para e-Commerce (WooCommerce) - Diseño, planificación y ejecución de la estrategia de paid omnicanal - Análisis de los principales KPIs de los canales Ecommerce y Marketing Digital - Estrategia y Ejecución Completa del Embudo de Ventas (TOFU - MOFU - BOFU) - Responsable de la gestión del back-end/front-end de las plataformas utilizadas para e-Commerce (WooCommerce)



The Surf Valley

• Madrid, Community of Madrid, Spain

• SEO & Growth - Digital Marketing Specialist

  • Aug 2019 - Present

  - Mejora del posicionamiento orgánico a través de SEO on page y estructuración SEO - Estrategia de posicionamiento y palabras clave. Link Building - Creación, mantenimiento y optimización CMS Wordpress (UX, Diseño, Performance, etc.) - Generación de contenidos para campañas de email marketing y análisis de performance - Herramientas: Wordpress, GSC, GTM, G.Analytics, Mailchimp/ActiveCampaign - Mejora del posicionamiento orgánico a través de SEO on page y estructuración SEO - Estrategia de posicionamiento y palabras clave. Link Building - Creación, mantenimiento y optimización CMS Wordpress (UX, Diseño, Performance, etc.) - Generación de contenidos para campañas de email marketing y análisis de performance - Herramientas: Wordpress, GSC, GTM, G.Analytics, Mailchimp/ActiveCampaign



SER o no SER

• Spain
• Advertising Services
• 1 - 100 Employee

• SEM Manager

  • Sep 2021 - Oct 2022

  - Responsable de la zona norte (País Vasco) - Lanzamiento y optimización de campañas con enfoque a resultados de leads o ventas - Gestión de presupuestos, y seguimiento de KPIs: CTR, CPL, CPA, Conversiones, etc. - Elaboración de informes mensuales de resultados y propuestas de próximos pasos - Creación de Dashboards en Data Studio - Interlocución directa con el cliente asesorándole en la estrategia digital - Recomendaciones 360 (SEO+SEM) de cara a la optimización e interrelación de campañas de paid Show less



Neovantas

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Business Analyst

  • Oct 2018 - Jul 2019

  - Creación de Argumentarios de Venta para compañias del sector Banca & Seguros - Mejora de Ventas de Equipos Comerciales a través del Análisis de Datos y la Economía Conductual - Creación de Documentos orientados a mejorar la Sistemática Comercial - Formaciones a Red Comercial y presentación de proyectos a C level - Herramientas: Excel, PowerPoint - Creación de Argumentarios de Venta para compañias del sector Banca & Seguros - Mejora de Ventas de Equipos Comerciales a través del Análisis de Datos y la Economía Conductual - Creación de Documentos orientados a mejorar la Sistemática Comercial - Formaciones a Red Comercial y presentación de proyectos a C level - Herramientas: Excel, PowerPoint



BRAINTRUST Consulting Services

• Spain
• Business Consulting and Services
• 1 - 100 Employee

• Consultant - Business Analyst

  • May 2017 - Sep 2018

  • Work in strategic and competitive intelligence projects for top tier insurance and banking companies. • Perform quantitative and qualitative analysis in order to develop commercial and market strategies based on the client and its competition data and insights. • Data analysis, benchmarking and mystery shopping. • Work in strategic and competitive intelligence projects for top tier insurance and banking companies. • Perform quantitative and qualitative analysis in order to develop commercial and market strategies based on the client and its competition data and insights. • Data analysis, benchmarking and mystery shopping.



Userlytics

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Business Operations Analyst

  • Oct 2016 - Apr 2017

  • Designed and executed projects related to user experience tests of app/web for companies based in the US market. • Analyzed the results and data to make recommendations and actions to be taken by the clients. • Designed and executed projects related to user experience tests of app/web for companies based in the US market. • Analyzed the results and data to make recommendations and actions to be taken by the clients.



Toshiba

• Japan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Analyst

  • Sep 2015 - Aug 2016

  • Analyzed price, stock and sales in order to define promotions and prices of consumer goods retailers. • Made sales forecast to accomplish commercial goals per retail (BestBuy, Walmart, Staples…). • Collaborated with the finance department to ensure figures are correct and in agreement (reconciliation). • Analyzed price, stock and sales in order to define promotions and prices of consumer goods retailers. • Made sales forecast to accomplish commercial goals per retail (BestBuy, Walmart, Staples…). • Collaborated with the finance department to ensure figures are correct and in agreement (reconciliation).



Plutus Brands

• United States
• Wholesale

• Analyst

  • Apr 2015 - Jul 2015

  • Master’s internship experience. • Analyzed data to strategically sale our product catalog on e-retailers (Amazon, Ebay, Sears…). • Master’s internship experience. • Analyzed data to strategically sale our product catalog on e-retailers (Amazon, Ebay, Sears…).



Ius + Aequitas Abogados

• Spain
• Administration of Justice
• 1 - 100 Employee

• Junior Lawyer

  • Jul 2013 - Jun 2014

  - Researched and analyzed legal and financial information for clients and cases. - Wrote documents and legal writings reporting for senior lawyers. - Researched and analyzed legal and financial information for clients and cases. - Wrote documents and legal writings reporting for senior lawyers.



WTW

• United Kingdom
• Financial Services
• 700 & Above Employee

• Business Analyst intern

  • Jul 2012 - Dec 2012

  - Managed the creation and maintenance of a compensation database. - Produced pitches for companies belonging to the telecomunication and banking industries. - Managed the creation and maintenance of a compensation database. - Produced pitches for companies belonging to the telecomunication and banking industries.