Experience

Orci

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2019 - Present

  Account management lead tasked with Honda Motors strategic and creative development of Regional and National advertising efforts. Focus on Multicultural and Bi-Cultural segments. Responsibilities include: Advertising, Activation, Social Media, Digital, Strategic planning and budget management.



Conill Advertising

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • Feb 2014 - Aug 2019

  As day-to-day lead for Toyota Motors North America. I am steward of the business relationship between Conill Saatchi and VMAC (Vehicle Marketing & Communications). Responsibilities include the supervision of daily workflow including $9M production and $15M media budget. Execution of deliverables in areas like brand strategy, advertising/creative development, P&L, media planning, social media and experiential marketing. This entails collaboration across multiple departments and stakeholders within TMNA while maintaining process integration and quality control.



VelvetRope Marketing

• Account Supervisor

  • 2009 - 2014

  Part of one of the leading promotional & experiential marketing agencies throughout the region.Contributed to the agency’s unprecedented growth doubling of its client roster. Spearheaded expansion efforts into markets across the U.S. and Caribbean. Duties included brand management, strategic planning, creation of marketing plans, budget management (P&L) and coordination with advertising agency partners.ACCOUNTS OF NOTE:TOYOTA, LEXUS, DIAGEO, BLACKBERRY, RJ REYNOLDS, KRAFT (Crystal Light, Tang), P&G (Gillette), UNILEVER (Hellmanns), CLARO Mobile.



Motorambar, Inc.

• Puerto Rico
• Automotive
• 1 - 100 Employee

• Brand Manager

  • 2006 - 2009

  Spearheading of above-the-line (advertising) and promotional efforts for both Nissan and Infiniti. This included marketing plan development, management of advertising agency creative team and budget management of both media ($5M-$7M) and production ($1M) funds. Management of marketing-related internal communications between Motorambar and the Nissan dealerships for the purpose of running promotional and incentive programs.Accomplishments:Successful launch of a total of 7 new car models. Three of them completely redefining or creating new categories. Specifically, the Rogue launch initiatives aided in capturing considerable market share (15%-20%) from market leading Toyota.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Sr. Account Executive

  • 2002 - 2005

  Coordination and execution of all operations related to the development and implementation ofpromotional events and campaigns related to Coors Light in P.R. Management of annual promotional plans, budgets, and generation of post campaign evaluation reports. Exploration of innovative alternative media channels in order to implement them into the marketing strategy.Accomplishments:During the years working the Coors Light brand, my efforts contributed to Coors Light remaining #1 beer in Puerto Rico with a dominant market share ranging from 45% - 50%.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • 1997 - 2001

  Organizing and coordination of promotional events/ campaigns, conventions, intro shows, productlaunches and other special events. Development of client presentations, budget recaps, training sessions and supervision of the entire promotional marketing strategy. Implementation and evaluation of media recommendations and innovative promotional tactics.Accounts of Note:Ford Motor Company, Unilever P.R., Pfizer, Miller Brewing Co. (MGD, Miller Lite, Skyy Blue & Sauza Diablo), Kraft Foods, P.R. Tourism Co, Shell Company.