Alberto Saldivia

Paid Media Manager at Maktagg
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES

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Experience

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Paid Media Manager
      • Jan 2021 - Present

      Barcelona, Catalonia, Spain • Paid media team management. • Implementation and optimization of Google Ads and Social Ads Campaigns (120K Monthly Budget) • Analysis and reporting of results on a weekly and monthly basis, focused on KPIs such as CPL, CPA, ROAS, etc. • Daily communication with clients in order to report on the performance of the campaigns, resolve doubts and propose new strategies for the account growth. • Collaboration with strategic proposals for potential customers.

    • Paid Media & SEO Manager
      • Apr 2018 - Dec 2021

      Barcelona Area, Spain • Definition of goals and methodology for the clients and the company. Focused on performance. • Help companies growth through marketing tactics. Traffic and sales. • Manage client’s Google Ads and Social Ads accounts. • Budgets managed over 50K per month. Increasing ROAS, reducing CPA, optimizing budgets. • Implement SEO Tactics.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Inbound Account Manager & Marketing Specialist
      • Feb 2017 - Mar 2018

      Greater New York City Area • Lead an Inbound marketing team. • Full SEO audits and optimizations. • More than 200% in organic traffic in a few months. • Set up and monitor SMM and SEM campaigns.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO Director & Inbound Marketing Specialist
      • Jun 2015 - Feb 2017

      Gran Buenos Aires, Argentina • We received The Rookie of the Year Award from Hubspot on 2016 (LATAM). • Inbound Marketing Performance Analysis. • SEO Audits & Optimizations. • SEM Campaigns.

    • Social Media Specialist
      • Apr 2014 - Jun 2015

      Bello Monte, Caracas • Goal Setting (KPIS) & ROI Reporting. • Social Media Monitoring & Analysis. • Present results to clients (nationals and internationals).

    • Germany
    • Software Development
    • 700 & Above Employee
    • Accounts Payable Specialist
      • Oct 2013 - Apr 2014

      Caracas • Accounts Payable Management. • Invoice Receiving & Registering through SAP platform. • Permissions Requesting & Validations for Payments. • Regional Sales Data Analysis & Reporting.

    • Purchase Analyst
      • Jul 2013 - Oct 2013

      Chuao, Caracas Sales Department: • Sales tracking • Content, Inventory and Prices Database update. • Potential Providers Research. • Development of Customer Service Reports. Content Department: • Uploading Content for the website.

    • Financial Analyst
      • Mar 2012 - Dec 2012

      Las Mercedes, Caracas • Valuation of Investment Projects. • Supply & Demand Research. • Prices Research. • ROI Projections. • Evaluation of Financial Statements. • Database Creation. • Training in Negotiation.

    • Venezuela
    • Banking
    • 700 & Above Employee
    • Corporate Segment Analyst
      • Nov 2011 - Feb 2012

      El Rosal, Caracas • Corporate Accounting Accounts Maintenance & Analysis. • Corporate Clients Data Analysis & Registering. • Top Selling Companies Reporting. • Translation of Documents from English to Spanish.

    • Warehouse Employee
      • Jan 2011 - Jul 2011

      Los Cortijos, Caracas I started working in the warehouse and then escalated to the development of inventory tracking in Excel.

    • Newspaper Publishing
    • 1 - 100 Employee
    • Student Internship
      • Apr 2006 - Apr 2006

      Caracas Knowing the different areas and processes of the company from marketing to newspaper printing, writing, and distribution.

Education

  • CIAP
    Gerencia en Social Media, Comunicación digital y contenidos multimedia
    2014 - 2015
  • Universidad Metropolitana (VE)
    Bachelor's degree, Economics
    2007 - 2014
  • Colegio Humboldt de Venezuela (German School)
    1994 - 2007

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