Alberto J. Castro

B2B Manager at First Residential Mortgage
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Contact Information
us****@****om
(386) 825-5501
Location
Houston, Texas, United States, US

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Bio

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Experience

    • Financial Services
    • 1 - 100 Employee
    • B2B Manager
      • Feb 2007 - Present

      Team leader for the development of the business to business market segment, in the Houston area. Conceptualized and structure the “Business partnership program” in order to affiliated small and mid size businesses (Multiservices providers, Realty Companies, Insurances Agents, etc.) to offer the Mortgage Bank loan products, carry the first basic procedures and information collection required in the landing process, and implement the customer outreach and marketing programs to their customer base. Team member in the development of the POS market material and the promotional events target it at generating customer traffic at their store front. Good knowledge of the Houston greater area, the Hispanic community, and small business providers. Show less

    • Sales Director
      • Nov 2003 - Mar 2006

      As Director of Sales, I was responsible for the entire sales, SOM, and numerical & weighted distribution management, key account management, trade marketing, sales administration and budgeting, sales forecasting and planning, costumer services, cold chain infrastructure, and the organization’s Distribution Centers network. Managed a sales organization segmented into five functional areas: Chilled Products, Shelve Stable & Foodservices, Key Accounts & Trade Marketing, Sales Administration and Planning, and Costumer Services. Lead a direct sales team of 138 people, 45 independent wholesales centers, and 840 independent sales routes. Show less

    • Business Manager / Owner
      • Jan 1995 - Jun 2003

      Provide professional consulting and training services to businesses in order to improve performance and competitiveness. Planned, developed and implemented consulting projects in Costumer Services, Marketing, Sales, Trade marketing and B2B. Managed and marketed a professional development training program for sales representative, supervisors and managers. Certified class instructor and field sales coach. Lead and managed a growing professional services business with more than thirty corporate customers and a team of five consultants. Show less

Education

  • IESA
    Professional Management Certification, Management
    1993 - 1994
  • UCAB - Universidad Católica Andrés Bello
    MBA, Marketing
    1987 - 1989
  • Lamar University
    BS, Mathematical Sciences
    1979 - 1983

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