Alberto J. Castro
B2B Manager at First Residential Mortgage- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
First Residential Mortgage
-
Financial Services
-
1 - 100 Employee
-
B2B Manager
-
Feb 2007 - Present
Team leader for the development of the business to business market segment, in the Houston area. Conceptualized and structure the “Business partnership program” in order to affiliated small and mid size businesses (Multiservices providers, Realty Companies, Insurances Agents, etc.) to offer the Mortgage Bank loan products, carry the first basic procedures and information collection required in the landing process, and implement the customer outreach and marketing programs to their customer base. Team member in the development of the POS market material and the promotional events target it at generating customer traffic at their store front. Good knowledge of the Houston greater area, the Hispanic community, and small business providers. Show less
-
-
-
-
Sales Director
-
Nov 2003 - Mar 2006
As Director of Sales, I was responsible for the entire sales, SOM, and numerical & weighted distribution management, key account management, trade marketing, sales administration and budgeting, sales forecasting and planning, costumer services, cold chain infrastructure, and the organization’s Distribution Centers network. Managed a sales organization segmented into five functional areas: Chilled Products, Shelve Stable & Foodservices, Key Accounts & Trade Marketing, Sales Administration and Planning, and Costumer Services. Lead a direct sales team of 138 people, 45 independent wholesales centers, and 840 independent sales routes. Show less
-
-
-
-
Business Manager / Owner
-
Jan 1995 - Jun 2003
Provide professional consulting and training services to businesses in order to improve performance and competitiveness. Planned, developed and implemented consulting projects in Costumer Services, Marketing, Sales, Trade marketing and B2B. Managed and marketed a professional development training program for sales representative, supervisors and managers. Certified class instructor and field sales coach. Lead and managed a growing professional services business with more than thirty corporate customers and a team of five consultants. Show less
-
-
Education
-
IESA
Professional Management Certification, Management -
UCAB - Universidad Católica Andrés Bello
MBA, Marketing -
Lamar University
BS, Mathematical Sciences