Experience

R I T E | N N O V A T I O N S

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Chief Operating Officer (START-UP)

  • Mar 2019 - Present

  Rite is an enlightened innovative company, focused on the optimization of any and all botanical experiences. Our goal is to celebrate and elevate the flower to its maximum potential. Rite is devoted to identifying, educating, and pioneering the best herbal experiences on the planet. • Direct a multicultural R&D team to develop product portfolio engineering according to the product road map • Responsible to engage OEM’s with the company in China and Mexico • Agency and standards product approval leader • Lead the manufacturing strategy for the long-term product plan Show less



Electrolux

• Sweden
• Manufacturing
• 700 & Above Employee

• VP Head of Architecture, Refrigeration Category

  • Apr 2021 - Feb 2023

  Develop and manage global product creation process for refrigeration architectures and product lines as well to maintain product leadership and innovation. $2B P&L co-owner. Reports to CTO.• Manage multicultural and diverse R&D teams in Brazil, the USA, Italy, and Thailand with a strong structure supporting new product introduction and manufacturing integration.• Developer and executor of a global module owners’ system, creating a meaningful strategy for complexity reduction, product cost excellence, modularization, and sustainability (recyclable materials and C02 emissions reduction) • Manage and administer an annual budget ~ $45M USD related to category product road maps and new product introductions.• Product plan generation by region based on customer attributes and market segments, consolidating a global product portfolio to maximize profitability. • Own innovation road maps for Ice & Water technology modules in all global architectures for 3 sub-systems: water dispensing, ice making, and water management. Show less

• Director and Head of R&D Global Multidoor Architecture and I&W, Refrigeration

  • Aug 2020 - Apr 2021

  Direct the global multi-doors architecture team as well leading the Ice & Water global technology team for refrigeration category, Lead maintaining product leadership and developing new innovation across Refrigeration Category. • Lead R&D operations team (+50 HC) for multi-doors products in Brazil, Mexico, USA and Thailand.• Manage New Product Development portfolio across regions (Latin-America, North-America and Asia) with commercial GM’s. Administer of an annual global budget ~$25 MUSD mainly related to NPI, NPD and Innovation.• Global Quality responsible for multi-doors architectures. Managing a cross functional team to lead the service incidence rating improvement for all multi-door’s architectures around the globe. World-class performance record with historical improvements in 18 months in USA, Asia and Latin America markets. • Own innovation road maps for Ice & Water technology modules in all global architectures for 3 sub-systems: water dispensing, ice making and water management.• Multi-Door Product plan generation by region based on customer attributes and market segments, consolidating a global product portfolio to maximize profitability in Latin America, North America and Asia. Show less



Whirlpool Corporation

• United States
• Manufacturing
• 700 & Above Employee

• Director of New Product Introduction, Refrigeration Category

  • Jan 2017 - Jul 2020

  Develop and implement new product introduction portfolio projects across 5 factories in the USA and Mexico.• Developed a high-performance team of 13 program managers in the North America Region.• Manage and administer an annual budget of $20M USD related to category product road maps.• Direct the scoping and then drive the approval of manufacturing master plans for 14 factories in Mexico and the USA. These road maps could include facility expansions, new technologies introductions, layout efficiencies, incremental capacity projects, etc. Show less

• Director of Global Product Development for Cooking products (Global Architect)

  • Feb 2016 - Jan 2017

  Direct a global product development architecture strategy for cooking products. $5B P&L co-owner. Reports to CTO.• Consolidated architectures platforms from 24 to 4 for freestanding ranges.• Saved $12M USD through consolidation global architecture leverage and modular design approach.• Manage multicultural team in the USA, Mexico, Poland, and Italy. Developed the team structure, roles, and responsibilities and established collaboration rules with the business teams in North American and European regions. • Integrate the product engineering teams after the Indesit acquisition by Whirlpool involving two product development centers in Italy and Poland.• Improved global people engagement (employee engagement survey scores) reaching 87 points, the highest score at that time. Show less

• Director of Product Development for Cooking products (Mexico and Latin America)

  • Feb 2014 - Feb 2016

  Direct the cooking products development center, supporting directly the category P&L $25M USD• Delivered more than $15 MUDS in savings (cost reduction in materials, conversion and supply chain) in 2 years. • Developed a cultural change initiative (involving 70 salaried and + 15 hourly employees) that drove a 40% improvement related to scoping and developing new products from concept to lab testing approval.• Developed a partnership with two State Universities in Mexico, an independent Technological Center and the Government to develop a high efficiency burner for the Mex market. The burner was patented in recognition of the first time ever a Mexican team developed this type of combustion technology.• Team won the “Innovation and Technology Award” given by the Science and Technology Federal Council (CONACYT) Show less

• Project PLO Senior Manager

  • Aug 2012 - Feb 2014

  Develop, plan, and execute the cooking category projects portfolio. The span of projects includes new product launches, aesthetic face-lifts, cost reduction in materials, conversion, and supply chain, and also regulatory initiatives. Average projects administrated in a yearly basis +50.

• Platform (cost & quality) Senior Manager

  • Aug 2010 - Aug 2012

  Manage Cost Reduction portfolio for cooking products for the Mexican market. 45% cost improvements in direct materials and conversion cost in the whole cooking category. New systematic approach and execution processes implemented in the whole product development process.

• Platform Technical PMO Manager

  • Mar 2008 - Aug 2010

  Manage and lead the technical execution of the all-new product introductions to the refrigerators platforms in SUPSA factory at Monterrey for the USA market as well as the Domestic for Mexico and Latin America region.

• Cost and Quality site leader

  • Jun 2006 - Aug 2008

  Manage the Cost & Quality team at the Amana factory for French Door Products. Deliver quality annual targets for all refrigeration categories, including manufacturing improvements. Direct PMO team administrating project portfolio.

• Project Technical Leader for USA Mega Projects

  • Jun 2003 - Jun 2006

  Technical leader for major and mega projects (+$5M UDS capital) related to refrigeration products for two factories (SUPSA in Monterrey and Celaya). Key responsibilities to deliver projects tier 1 KPI's regarding design.

• CETEC (Tech Center) Resident Engineer

  • Aug 1999 - Jun 2003

  Manage the design team at the factory staff. Leader of the resident product design team assuring the right service and day-to-day support to the factory. Responsible to execute all cost and quality projects as well as evaluate energy testing and material deviations. I spent 8 months as a Co-op in this department.