Experience

Digital@FEMSA

• Mexico
• Financial Services
• 500 - 600 Employee

• Corporate Development Operations Manager

  • Nov 2022 - Present



Mercado Libre

• Argentina
• Internet Publishing
• 700 & Above Employee

• Operations & Continues Improvement Supervisor - Mercado Pago

  • Jan 2022 - Oct 2022

  ° Development of the Continuous Improvement and Value Prop role with a focus on identifying the main sources of opportunity in product and processes to maximize the business profitability.

• Trade Marketing QR Supervisor - Mercado Pago

  • Jan 2021 - Dec 2021

  ° Maximize the experience and operation in all stores through the improvement of tools and capabilities of analysis and execution increasing the base of payments with QR in POS.

• Trade Marketing QR Senior Analyst - Mercado Pago

  • Sep 2019 - Dec 2020

  ° Development of the Trade Marketing area in Mercado Pago México with a focus on the improvement of the payment experience with QR on the point of sale.° Implementation of the Perfect Store program, achieving the improvement of QR Mercado Pago presence in the point of sale securing the correct payment experience.



Bonafont

• Food and Beverage Services
• 700 & Above Employee

• Revenue Growth Management Chief

  • Mar 2019 - Aug 2019

  ° Profitability analysis on commercial plans, promotions, price structures and traditional trade channel activities.° Analysis and recommendations development on portfolio structure and price architecture across channels.° Monitoring and develop of a monthly analysis on the behavior of commercial initiatives, promotion management and inter-channel price structures.

• Trade Marketing Chief

  • Oct 2017 - Feb 2019

  ° Planning and development of execution strategies at POS for the brand Juizzy in the traditional channel.° Implementation of special plans for the development of Bonafont brands at POS through the sales force: Portfolio optimization (GAMA), sales contests, development of promotions.° Planning and implementation of special plans for clients, Bonafont Loyalty Plan.



IZO

• Spain
• Business Consulting and Services
• 300 - 400 Employee

• Insights Specialist

  • Feb 2017 - Oct 2017

  ◦ Generation of infographics, best practice and cases of success in Costumer Experience. ◦Administration and publication of content in the ClienteXfera community. ◦ Generation of infographics, best practice and cases of success in Costumer Experience. ◦Administration and publication of content in the ClienteXfera community.



Coca-Cola FEMSA

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• Shopper Insights Executive

  • Jul 2014 - Sep 2015

  Investigation and analysis of the behavior of the shopper of carbonated and non-carbonated drinks for KOF Modern Trade: generation of buyer profiles in the channel, buying behavior, consumer trends, and shopper psychology.Advising internal commercial clients: interpretation of shopper behavior analysis for the application in strategic plans at the point of sale, development of strategic insights.

• Category Management Executive

  • Dec 2012 - Jun 2014

  Development of carbonated and non-carbonated beverage categories for Modern Trade: analysis of the needs and trends of the categories.Implementation of special plans for the development of the categories: Portfolio optimization, design, and execution of planograms, training the sales force in execution.



HEINEKEN MÉXICO

• Mexico
• Food and Beverage Services
• 700 & Above Employee

• Category Management Analysis

  • 2011 - 2012

  Analysis of the behavior of the beer category in the Chedrahui and Wal-Mart retailers: identification of trends and areas of opportunity for the category through the development of scorecards. Development of planograms for the beer and RTD categories in the Chedraui and Wal-Mart retailers nationwide. Analysis of the behavior of the beer category in the Chedrahui and Wal-Mart retailers: identification of trends and areas of opportunity for the category through the development of scorecards. Development of planograms for the beer and RTD categories in the Chedraui and Wal-Mart retailers nationwide.