Experience

BricoBravo

• Italy
• International Trade and Development
• 1 - 100 Employee

• Category & Business Developer Manager

  • Sep 2021 - Present

  Key Responsibilities Responsible for strategy, development and future evolution of the marketplace. - Oversee planning and onboarding of new partners, while uderstanding performance and profitability, assessing their online potential and future growth opportunities. - Manage and curate the marketplace: product selection, merchandising, pricing strategies, visual and content creation. - Work closely with Operations, Tech, Marketing & PR on cross-functional projects with the aim of scaling the company. Show less



Save the Children Italia

• Italy
• Civic and Social Organizations
• 300 - 400 Employee

• Products & E-commerce Officer

  • Apr 2018 - Sep 2021

  Key Responsibilities - Managing fundraising activities to sustain Save the Children’s activities across a dedicated e-commerce. The products’ offers were articulated for different target: B2B (individual donors) and B2C (companies); - Coordinate and manage all the e-commerce operations: product catalogues, shooting, product descriptions, site copy, and inventory/refilling; - Managing and reinforcing supplier collaboration to develop new products, plan sustainable plans for availability goods and achieve competitive prices; - Prepare marketing plans to include competitor analysis on charity products (into profit and no profit sectors), market research analysis, forecasting, planning promotional activity; - Scouting new trends or testing new solutions in digital communication to support the acquisition strategy; - Building media planning and budgeting the investments to acquire new donors and strengthen the loyalty with the actual donors. The campaigns were evaluated across economic/financial KPI and web analytics data to drive business decisions using data and statistical analysis; - Developing charity’s integrated campaigns for recurring events (Christmas, S. Valentine’s Day and Mother’s Day); - Implementing fundraising activities on donors already acquired through email marketing programs (across a specific CRM’s segmentation); Show less



Giochi Preziosi

• Italy
• Manufacturing
• 200 - 300 Employee

• Category & E-Commerce Specialist

  • Jun 2013 - Nov 2016

  I planned and managed –with National Account Managers- assortments for proposing permanent offers inside Modern Distribution (Coop, Carrefour, Auchan, Iper la Grande I, Conad, Il Gigante, Panorama). Key Responsibilities- leverage market research, customer surveys, and other analytic/study tools to understand customer needs, for identify new opportunities (Nielsen, and NPD data); - definition of assortment strategies (manage over 100 products);- ensured effective product category analysis. Review and action cycles are in place across all key categories;- managed and organized stock for category’s products on warehouse.Finally, I also develope –with Sales Department- e-commerce channel (Amazon, E-Price, Privalia) trought marketing solution for a better communications. I define and propose promotional activities to increase and support the final sell-out with customers (B2B).Key Responsibilities- created, developed and managed content (photo and texts) for Giochi Preziosi’s web presence on key on-line Vendor (Amazon, E-Price, Vente Prive, Privalia, Saldi Privati, IBS);- coordinated web projects across Marketing and Sales departments;- managed Giochi Preziosi’s catalogue (about 700 products every Vendor). Show less

• Trade Marketing Specialist

  • Dec 2010 - Jun 2013

  I develop different activities to achieve a higher corporate image and awareness among dealers and consumers. I optimize the assets for channel’s diversity (Normal Trade, Modern Distribution and Retail).Specific responsibilities:- implementation of in-store activities to maximizing sales productivity. I support about 30 toy brands with a specific promotion plan (for example: Ben10, Bakugan, Subbuteo, Cicciobello, Dottoressa Peluche, Winx, Turtles). - coaching and training sales team for different in-store promotion (about 20 people each session);- follow up of the KPIs for the promotions (sales analyses, ROI, and budgeting);- coordination of promotional budget & controlling –for Italian market- merchandising material (POP) and develop promo plan;- connect with sales and marketing to drive commercial strategy into action at the point of purchase;- Realize category management project: the target is improve the shelf space’s presence and increasing Giochi Preziosi’s toy turnover on Modern Distribution (Supermarket and Hypermarkets). Show less

• Junior National Account Manager

  • Jun 2010 - Dec 2010

  The position reported to National Account Manager for Hypermarket and Supermarket: I work inside Auguri Preziosi Department. This Business Unit is focused on stationery products distributed on Italian market.Key Responsibilities- build strong client relationship. Manage –with Senior Account Manager- about 30 buyers, focused on principal Modern Distrubution companies (Carrefour, Auchan, Coop, Esselunga, Panorama, Iper la Grande I, Il Gigante);- negotiation activities promotions with clients for improve sales and visibility (about 5 promotions each chain);- explore business growth opportunities with the internal marketing team. Show less



Iper La grande i

• Italy
• Retail
• 700 & Above Employee

• Buyer Assistant cat. Giocattolo, Valigeria, Fitness e Tempo Libero

  • Mar 2009 - Mar 2010

  As Buyer Assistant (internship), I planned strategies and operational activities Toy and Free Time categories (Fitness and Luggage). The position reported to Senior Buyer collocated inside Purchase No Food Division. Key Responsibilities - establish relationships and conclude agreements/deals with national and international Toy Company (about 25 firms, like: Lego, Mattel, Fisher Price, Chicco, Hasbro, Clementoni, Ravensburger, Globo, Playmobil, NewRay, Lisciani Giochi, Ferrari, Startrade, Smoby, Simba, Mondo, Giochi Preziosi, Gig, Re.el Toys, Famosa, Spin Master); - manage anagrafical assortment (about 2000 products), for develop a strong Knoledge about principal Toy Brand (For example: Ben10, Ferrari, Hot Wheels, Barbie, Cicciobello, Full Real, Mini Pony, Play Doo, Sbrodolina, Cicciobello, Scooby Doo); - promo planning and product definition (special-price determination and setting products); - pricing strategies for achieve target on margin (value) and sales (for produce traffic inside toy’s category); - planning entry level products from China (about 150 products every 6 month), with related economic evaluation on importation costs; - in-stock monitoring to understand value of inventory in order to reduce stock-out and overstock risk. Show less