Alberto Alfieri
Director of Business Development at Symplify- Claim this Profile
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Italian Native or bilingual proficiency
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Spanish Full professional proficiency
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English Full professional proficiency
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Portuguese Elementary proficiency
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Bio
Peter C.
I have had the pleasure to report to Alberto at Evoke Gaming Ltd in the past and also in my current role at Bet Entertainment Technologies Ltd. Alberto has an excellent understanding of the iGaming industry from all areas of the business. He has proved to be one of the greatest mentors for me in my journey along these years. Always patient, ready to listen and guide persons within the business. He has an extremely innovative approach, always looking on how to improve customer experience and be ahead in the game by changing the outdated approaches a lot of businesses tend to get comfortable with. He has by far come a long way in his career and there is no doubt that any company that gets the opportunity to work with Alberto, will never be disappointed with the amount of dedication given from his part.
Giovanni Bruner
I've spent 2 years at Bet 365 with Alberto and at the time he stood up as an ambitious and driven individual. He emerged from an Advisor position to VIP manager in an impressive short time and demonstrated to be one step ahead in terms of creativity and innovation mindset. He proved in several occasions to be able to think out of the box and challenge status quo when a solution or a process wasn't adding any value. His sound background in digital and technology made him perfectly suitable for the kind of company Bet365 was and he quickly gained a deep understanding of the market and the business. As a team manager he was also able to create a pleasant working environment for his direct reports, as a colleague he was extremely enjoyable to work with, the perfect peer to steam off pressure and have a laugh with.
Peter C.
I have had the pleasure to report to Alberto at Evoke Gaming Ltd in the past and also in my current role at Bet Entertainment Technologies Ltd. Alberto has an excellent understanding of the iGaming industry from all areas of the business. He has proved to be one of the greatest mentors for me in my journey along these years. Always patient, ready to listen and guide persons within the business. He has an extremely innovative approach, always looking on how to improve customer experience and be ahead in the game by changing the outdated approaches a lot of businesses tend to get comfortable with. He has by far come a long way in his career and there is no doubt that any company that gets the opportunity to work with Alberto, will never be disappointed with the amount of dedication given from his part.
Giovanni Bruner
I've spent 2 years at Bet 365 with Alberto and at the time he stood up as an ambitious and driven individual. He emerged from an Advisor position to VIP manager in an impressive short time and demonstrated to be one step ahead in terms of creativity and innovation mindset. He proved in several occasions to be able to think out of the box and challenge status quo when a solution or a process wasn't adding any value. His sound background in digital and technology made him perfectly suitable for the kind of company Bet365 was and he quickly gained a deep understanding of the market and the business. As a team manager he was also able to create a pleasant working environment for his direct reports, as a colleague he was extremely enjoyable to work with, the perfect peer to steam off pressure and have a laugh with.
Peter C.
I have had the pleasure to report to Alberto at Evoke Gaming Ltd in the past and also in my current role at Bet Entertainment Technologies Ltd. Alberto has an excellent understanding of the iGaming industry from all areas of the business. He has proved to be one of the greatest mentors for me in my journey along these years. Always patient, ready to listen and guide persons within the business. He has an extremely innovative approach, always looking on how to improve customer experience and be ahead in the game by changing the outdated approaches a lot of businesses tend to get comfortable with. He has by far come a long way in his career and there is no doubt that any company that gets the opportunity to work with Alberto, will never be disappointed with the amount of dedication given from his part.
Giovanni Bruner
I've spent 2 years at Bet 365 with Alberto and at the time he stood up as an ambitious and driven individual. He emerged from an Advisor position to VIP manager in an impressive short time and demonstrated to be one step ahead in terms of creativity and innovation mindset. He proved in several occasions to be able to think out of the box and challenge status quo when a solution or a process wasn't adding any value. His sound background in digital and technology made him perfectly suitable for the kind of company Bet365 was and he quickly gained a deep understanding of the market and the business. As a team manager he was also able to create a pleasant working environment for his direct reports, as a colleague he was extremely enjoyable to work with, the perfect peer to steam off pressure and have a laugh with.
Peter C.
I have had the pleasure to report to Alberto at Evoke Gaming Ltd in the past and also in my current role at Bet Entertainment Technologies Ltd. Alberto has an excellent understanding of the iGaming industry from all areas of the business. He has proved to be one of the greatest mentors for me in my journey along these years. Always patient, ready to listen and guide persons within the business. He has an extremely innovative approach, always looking on how to improve customer experience and be ahead in the game by changing the outdated approaches a lot of businesses tend to get comfortable with. He has by far come a long way in his career and there is no doubt that any company that gets the opportunity to work with Alberto, will never be disappointed with the amount of dedication given from his part.
Giovanni Bruner
I've spent 2 years at Bet 365 with Alberto and at the time he stood up as an ambitious and driven individual. He emerged from an Advisor position to VIP manager in an impressive short time and demonstrated to be one step ahead in terms of creativity and innovation mindset. He proved in several occasions to be able to think out of the box and challenge status quo when a solution or a process wasn't adding any value. His sound background in digital and technology made him perfectly suitable for the kind of company Bet365 was and he quickly gained a deep understanding of the market and the business. As a team manager he was also able to create a pleasant working environment for his direct reports, as a colleague he was extremely enjoyable to work with, the perfect peer to steam off pressure and have a laugh with.
Experience
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Symplify
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Sweden
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Software Development
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1 - 100 Employee
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Director of Business Development
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Aug 2022 - Present
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Jada Gaming AI (Now part of Symplify.com)
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Spain
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IT Services and IT Consulting
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1 - 100 Employee
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CEO and Co-Founder (Jada Gaming is now part of Symplify)
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Jan 2021 - Present
Jada Gaming is the AI powered data management solution for iGaming Operators. Jada Gaming is the AI powered data management solution for iGaming Operators.
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Blokotech
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United Arab Emirates
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IT System Custom Software Development
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1 - 100 Employee
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Co-Founder and Board Member
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Jun 2022 - Present
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iGaming Consulting
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Malta
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Business Consulting and Services
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iGaming Consultant
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Mar 2020 - Present
For about twelve years I have worked with several international operators in the iGaming sector and over the past five years I have held executive positions for operators active in Europe and Latin America in both .com and locally regulated markets. I offer hands on strategic consultancy, Business Development and Interim Management services. I can help either start-ups or help to improve existing businesses, with everything from cost reduction, structural reorganisations, product, design, providers, legal and compliance services recommendations, gambling licenses assessments, payment solutions, technology, Marketing, PR, and talent recruitment.
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LeBull
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Portugal
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Gambling & Casinos
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Chief Executive Officer
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Jul 2020 - Jan 2021
Currently setting up the operation. LeBull is a new b2c online gambling project with the ambition to enter regulated markets with a tailored and modern product to offer to players. Currently setting up the operation. LeBull is a new b2c online gambling project with the ambition to enter regulated markets with a tailored and modern product to offer to players.
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Bet Entertainment Technologies Limited
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Gambling & Casinos
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Chief Operating Officer
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Apr 2018 - Jun 2020
I was in charge of all the operations and the international expansion of the group and acted as deputy CEO. I prepared the company to operate in Africa, Brazil and LatAm. I obtained growth in performances of the teams despite reduction in resources per project ratio, while maintaining high standards for all KPIs. I was in charge of all the operations and the international expansion of the group and acted as deputy CEO. I prepared the company to operate in Africa, Brazil and LatAm. I obtained growth in performances of the teams despite reduction in resources per project ratio, while maintaining high standards for all KPIs.
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Chief Operating Officer
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Jan 2016 - Mar 2018
Evoke Gaming is an online gaming group with a multi-brand and multi-products portfolio and a pan-European audience. My role at Evoke consisted in a wide range of responsibilities. Overseeing all the Customer Operations including, but not limited to, Customer Service, VIP, Outbound Call Centre, Risk & Payments, Compliance and Business Development. Evoke Gaming is an online gaming group with a multi-brand and multi-products portfolio and a pan-European audience. My role at Evoke consisted in a wide range of responsibilities. Overseeing all the Customer Operations including, but not limited to, Customer Service, VIP, Outbound Call Centre, Risk & Payments, Compliance and Business Development.
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William Hill International
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Malta
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Gambling Facilities and Casinos
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100 - 200 Employee
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Head of VIP and Sales
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Aug 2014 - Jan 2016
My responsibilities include:• Heading one team of VIP Account Managers, one team of Sales Executives and 1 Data Analyst• Maximize revenues from customers in top value tiers• Telesales strategy to increase revenue from both dormant and active customers• New VIP customers development• To formulate strategies, campaigns, offers and execute plans to deliver revenue numbers• VIP marketing mix decisions, targeting, analysis, and bonus payments• Determine and agree the customers within scope and agree budgetary requirements for ongoing management.• To build a methodical approach to analysis of VIP and High Values customers behavior, testing of plans and continuous revenue performance improvement.• One to one knowledge of customer base building profiles including playing behaviors, interests, likes and dislikes• Build customized loyalty program to increase the life value of customers utilizing the customer service team• Design and specify VIP and High Value relationship management process customer Journey; from inception to lapsed.• Identify potential high rollers and monitor their game play, manage them through a defined VIP customer Journey.• Measurement of VIP and High Value Customer performance.
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CRM and VIP Manager
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May 2014 - Jul 2014
My responsibilities included:1) Creating and Developing a team of CRM Executives to deal with outbound sales and also implementing CRM strategy.2) All CRM planning and activities.3) Creating a developing a team of VIP Account managers to execute a strategy for the high value segment
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bet365
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United Kingdom
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Gambling Facilities and Casinos
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700 & Above Employee
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VIP Manager
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May 2013 - Apr 2014
Account management of a number of VIP customers establishing personal relation with them. Evaluating, monitoring & profiling Sportsbook VIP customers to ensure maximum life time value. .Carrying out quality control checks on all VIP player communications and promotional content (email, chat, phone calls).Managing and organization offline VIP events; ensuring high standards are met.Ensuring player wins are followed up quickly and where necessary organize for player interviews.Managing VIP player gifts, merchandise and event tickets.Provide VIP activity reports to the Head of Retention on a weekly and monthly basis.Setting up bonuses for VIP players according to guidelines.Liaise with Customer Services to help them with promotional and product enquiries.Initiating marketing and player management strategies to reactivate and retain VIPs. Identifying high value players with VIP potential and ensure loyalty through analysis of data Risk and profit & loss management
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Customer Service Junior Manager
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Dec 2011 - Apr 2013
bet365 are one of the world’s leading online gambling groups with over six million customers in 200 different countries. The Group employs over 1,700 people and is the UK’s 7th largest private company.bet365 a name you can trust For sports and financials betting, we are licensed and regulated by the UK Gambling Commission. Our casino, games, poker and bingo operations are licensed and regulated by the government of Gibraltar. bet365's one-wallet system As well as sports, we also have first-class casino, games, poker and bingo rooms on the internet. Here at bet365, we operate a simple one-wallet system, meaning you have the same username, password and payment method to play at all of the above with the minimum of fuss.
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European Customer Account Team Leader
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Oct 2009 - Dec 2011
Coaching and developing a team of advisors, supporting the supervisor team with the day to day running of the shift and assist with supervisor tasks.
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Several
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Turin, Piedmont, Italy
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IT Specialist, IT Shop Manager and others
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Sep 2005 - Sep 2009
IT services for B2C and B2B clients, Shop Management, Online Sales, Suppliers selection IT services for B2C and B2B clients, Shop Management, Online Sales, Suppliers selection
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