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5.0

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Nathanael Flock

I have had the privilege of working with Al at two different companies, in two very different industries. Across the span of years that I've known and worked with him, his passion, work ethic, and diligence have been consistent and set him apart. In the first few years, I watched his creative passion transform the company I worked for. The pandemic ended our joint work in that season, but when we reunited in another industry, I watched him pull in all the right people to transform another company. He is diligent in his studies and application, but he really excels in bringing the right team together for the job. He keeps work atmospheres light and full of honor because he has experienced what happens when that isn't the case. Some people, like Al, become better through their trials and apply that knowledge to help others. Pair that with his attention to detail, and he is an incredibly valuable asset. He is fun, generous, funny, and engaging. I highly recommend him.

Brandon Duncan

Al Moses was my Marketing Director during my stint at Barberitos Franchising, Inc. and I can't recommend him highly enough. He's well versed/skilled in pretty much all areas of design, photography & videography. He's a great idea man and probably one of the more creative minds I know. He's a great leader and just an all around good dude. Side note: He also fronts a punk rock kids act called Sir Crazy Pants where he plays his own brand of kids music at Ronald McDonald Houses, kids festivals, etc. It's totally bananas... but in the best way. I think he'd be an excellent candidate for any position that calls for creativity, management and/or leadership.

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Experience

    • United States
    • Wellness and Fitness Services
    • Marketing Director
      • Oct 2020 - Present

      Constructed a marketing infrastructure to help grow a worldwide wellness technology brand. Strategized the rebranding of Pulse PEMF worldwide in 2022, resulting in a $3M (16%) company record increase year-over-year in sales revenue. Created a digital marketing plan that elevated Engagement (250%), Conversion Rate (15%), and Qualified Leads (100%). Key Digital Marketing Takeaways: Directed the structure and build of multiple email drip campaigns. Designed and managed the delivery of an optimizable website. Guided the construction of an internal learning management system (LMS). Supervised the implementation of all Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing strategies. Oversaw the rebranding and strategy of our social media marketing, leading to more than 3500% growth in engagement and 400% in click-through. Assembled and managed a remote marketing team that allowed Pulse PEMF to reduce its overall marketing budget by $150,000 annually. Earned a seat as one of the top four decision-making executives within Pulse PEMF. Introduced a modified creative aesthetic across all marketing channels. Show less

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Creative Director
      • Mar 2019 - Oct 2020

      Increased monthly lead generation by 400% through restructuring all marketing strategy and creative. Key Marketing Strategy Takeaways: Designed a website that yielded 70% more traffic. Directed and produced promotional videos for Fun Spot equipment. Rebranded Fun Spot with a new logo design and more modern aesthetic. Produced and hosted a weekly video podcast that increased Fun Spot’s B2B marketing relationships by 20%. Crafted a marketing funnel by introducing and managing Hubspot CRM. Authored a new marketing slogan, “We Build Better Parks.” Administered an annual budget of $2M with full accountability for performance against immediate and long-range corporate objectives. Designed a 3K Sq. Ft. trade show booth, with 162% return on investment. Supervised and coached a team of designers, art directors, and third-party contractors regionally and offshore. Show less

    • United States
    • Construction
    • 1 - 100 Employee
    • Creative Marketing Director
      • Aug 2017 - Mar 2019

      Generated and established marketing plans for the five Cook and Company brands to increase cohesive brand awareness and drive customer engagement Acted as a brand ambassador of Cook and Co. at client events, trade shows, conferences and award presentations Positioned Cook and Company's residential brand to complement and leverage a renowned reputation in the industrial real estate market through the ​strategic use of social media Excelled in a fast-paced environment, quickly producing superior multi-disciplinary creative work that advanced strategic marketing plans Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Creative Director
      • Jan 2015 - Aug 2017

      Produced HTML email campaigns for large pharmaceutical conglomerates. Created and managed automation software to reduce production time by 50%. Improved the printing process with best practices, efficiencies, and superior quality control practices that reduced misprint spending by $75,000 annually. Produced HTML email campaigns for large pharmaceutical conglomerates. Created and managed automation software to reduce production time by 50%. Improved the printing process with best practices, efficiencies, and superior quality control practices that reduced misprint spending by $75,000 annually.

    • Restaurants
    • 1 - 100 Employee
    • Marketing Director
      • May 2014 - Jan 2015

      Increased foot traffic by 20% and sales by 35% with a new marketing campaign, “The Burrito Revolution.” Marketing Campaign takeaways: Created a way for local charities to benefit from each in-store purchase. Directed multiple video promotions. Launched all new marketing print deliverables. Strategized all social media and digital marketing. Composed a marketing plan for each restaurant (56) to create consistency throughout all locations. Constructed a marketing funnel to help visualize ROI in all marketing endeavors. Show less

    • Creative Director
      • Jan 2010 - May 2014

      Executed marketing strategy to improve LB marketing's presence throughout global retailers Walmart, AutoZone, Pepboys, Canadian Tires, and Big Box Retails in B2B Marketing. Executed campaign for a flashlight product to be marketed in four major markets including Canada, Brazil, Mexico, and the US Generated over 3000% ROI from flashlight product sales Constructed Digital Marketing Strategy and storyline for Wow Antlers 2013 Christmas Campaign to reach a 42% larger audience on Good Morning America and major news networking in Atlanta Designed website and packaging for Wow Antlers using Adobe XD Increased company/product awareness via new multi-channel sales campaigns Owned the entire marketing plan in email marketing and social media marketing Managed and coached five designers and art directors Partnered with China vendors to purchase products to be repackaged and sold B2B Created new packaging and design for flashlights which incorporated safety requirements for battery-included products Show less

Education

  • Savannah College of Art and Design
    Bachelor of Fine Arts - BFA, Graphic Design

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