Sales Operations Manager

• Sep 2022 - Present

Founder | Intrapreneurship e-commerce venture

• May 2017 - Apr 2022

BeMyPool.es was launched as an e-commerce platform (web & app) in a low-digitalized sector (above-ground swimming pools) reaching a 550k € annual income, surpassing traditional sales channels. We leveraged BeMyPool’s growth partnering with suppliers and industry leaders in Spain & Portugal. Our new business model was featured both on the TV show “Valor Afegit” (TV3) & the industry magazine “Piscinas Hoy”. I designed the whole sales cycle, from prospecting to after-sales process, dealing… Show more BeMyPool.es was launched as an e-commerce platform (web & app) in a low-digitalized sector (above-ground swimming pools) reaching a 550k € annual income, surpassing traditional sales channels. We leveraged BeMyPool’s growth partnering with suppliers and industry leaders in Spain & Portugal. Our new business model was featured both on the TV show “Valor Afegit” (TV3) & the industry magazine “Piscinas Hoy”. I designed the whole sales cycle, from prospecting to after-sales process, dealing with both B2B (20%) and B2C (80%) customers. As for the logistics, I led the implementation of an integrated system to shorten delivery times by combining in-stock management & dropshipping agreeements. I recruited, onboarded and trained 5 employees that joined the company (sales, customer service & logistics profiles). In April 2022, the company was sold to an industry competitor. Show less BeMyPool.es was launched as an e-commerce platform (web & app) in a low-digitalized sector (above-ground swimming pools) reaching a 550k € annual income, surpassing traditional sales channels. We leveraged BeMyPool’s growth partnering with suppliers and industry leaders in Spain & Portugal. Our new business model was featured both on the TV show “Valor Afegit” (TV3) & the industry magazine “Piscinas Hoy”. I designed the whole sales cycle, from prospecting to after-sales process, dealing… Show more BeMyPool.es was launched as an e-commerce platform (web & app) in a low-digitalized sector (above-ground swimming pools) reaching a 550k € annual income, surpassing traditional sales channels. We leveraged BeMyPool’s growth partnering with suppliers and industry leaders in Spain & Portugal. Our new business model was featured both on the TV show “Valor Afegit” (TV3) & the industry magazine “Piscinas Hoy”. I designed the whole sales cycle, from prospecting to after-sales process, dealing with both B2B (20%) and B2C (80%) customers. As for the logistics, I led the implementation of an integrated system to shorten delivery times by combining in-stock management & dropshipping agreeements. I recruited, onboarded and trained 5 employees that joined the company (sales, customer service & logistics profiles). In April 2022, the company was sold to an industry competitor. Show less

Analytics Manager

• Nov 2014 - May 2017

I joined the Analytics Team, that belonged to PUIG’s International Development Area, whose mission was to provide the firm top management with insightful, integrated information of PUIG performance across markets to support both strategic planning & decision-making processes. I was in charge of the Market Intelligence Tool rollout: the digitalization of all Market Share & Growth data from all countries into a software open to 500 employees. I delivered annual keynote… Show more I joined the Analytics Team, that belonged to PUIG’s International Development Area, whose mission was to provide the firm top management with insightful, integrated information of PUIG performance across markets to support both strategic planning & decision-making processes. I was in charge of the Market Intelligence Tool rollout: the digitalization of all Market Share & Growth data from all countries into a software open to 500 employees. I delivered annual keynote presentations to PUIG market GM’s on the fragrance market worldwide trends & best performing launches. I recruited, onboarded an trained 3 Analytics Executives that joined the team Show less I joined the Analytics Team, that belonged to PUIG’s International Development Area, whose mission was to provide the firm top management with insightful, integrated information of PUIG performance across markets to support both strategic planning & decision-making processes. I was in charge of the Market Intelligence Tool rollout: the digitalization of all Market Share & Growth data from all countries into a software open to 500 employees. I delivered annual keynote… Show more I joined the Analytics Team, that belonged to PUIG’s International Development Area, whose mission was to provide the firm top management with insightful, integrated information of PUIG performance across markets to support both strategic planning & decision-making processes. I was in charge of the Market Intelligence Tool rollout: the digitalization of all Market Share & Growth data from all countries into a software open to 500 employees. I delivered annual keynote presentations to PUIG market GM’s on the fragrance market worldwide trends & best performing launches. I recruited, onboarded an trained 3 Analytics Executives that joined the team Show less

Market Intelligence, CRM

• Jun 2011 - Oct 2014

I joined Daba right after imitation Nespresso coffee capsules were launched in Spain by Marcilla as the company’s top priority became and shifted to size its impact on Nespresso’s market leading position. I delivered market share, growth & evolution reports combining both internal and panel data to Daba Board of Directors on a weekly basis. Additionally, as a member of the CRM departament, I was in charge of advising the Expansion Department on where to locate potential new Nespresso… Show more I joined Daba right after imitation Nespresso coffee capsules were launched in Spain by Marcilla as the company’s top priority became and shifted to size its impact on Nespresso’s market leading position. I delivered market share, growth & evolution reports combining both internal and panel data to Daba Board of Directors on a weekly basis. Additionally, as a member of the CRM departament, I was in charge of advising the Expansion Department on where to locate potential new Nespresso boutiques according to competitor’s market penetration & geomarketing analysis from our customers database. Show less I joined Daba right after imitation Nespresso coffee capsules were launched in Spain by Marcilla as the company’s top priority became and shifted to size its impact on Nespresso’s market leading position. I delivered market share, growth & evolution reports combining both internal and panel data to Daba Board of Directors on a weekly basis. Additionally, as a member of the CRM departament, I was in charge of advising the Expansion Department on where to locate potential new Nespresso… Show more I joined Daba right after imitation Nespresso coffee capsules were launched in Spain by Marcilla as the company’s top priority became and shifted to size its impact on Nespresso’s market leading position. I delivered market share, growth & evolution reports combining both internal and panel data to Daba Board of Directors on a weekly basis. Additionally, as a member of the CRM departament, I was in charge of advising the Expansion Department on where to locate potential new Nespresso boutiques according to competitor’s market penetration & geomarketing analysis from our customers database. Show less