Albert Daffa

Regional Sales Manager at Nyanza Bottling Company Ltd
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Contact Information
Location
Dar es Salaam, Tanzania, TZ
Languages
  • English Full professional proficiency
  • Swahili Native or bilingual proficiency

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Experience

    • Tanzania
    • Food and Beverage Services
    • 1 - 100 Employee
    • Regional Sales Manager
      • Sep 2022 - Present

      Lead the sales force and ensure superior sales execution across the Region. Monitor and review Sales and Marketing performance, and guide, support and coach sales team. Develop and embed sales force effectiveness and sales force automation capabilities, with support from Sales team. Ensure RED management – systems, tracking. Ensure that the sales force effectively manage the 3rd party Distributors. Management of the Sales Team. Build Capability and Manage Performance. Build and Motivate a high performing team. Execution of Sales and Marketing Business Plan. Sales Execution Channel Development and Execution of Picture of Success. Promotional Programs and Activities. Asset care. Ensure execution of Cooler Management. Promotional Programs and Activities. Ensure that all promotions are implemented. Manage Implementation of Marketing plan. Manage the overall performance of the Sales Team covering the core functions of selling, merchandising, Account Development and it’s subsequent processes. Drive Sales Execution across all channels. To lead a team to build profitable growth by achieving the regional volume target, enhance RTM effectiveness, achieve excellence in execution with special focus on RED standards, manage distributors viably whilst having stringent controls on Accounts receivables and manage people to build a high performance team whilst adhering to company policies and sales standards. Attends frequent trade visits to customer stores with relevant regional personnel. Customer Relationships. Supports the front line staff in building strong relationships with each customer by Identifying business growth opportunities. Builds personal relationship with customer. Sales and Marketing share growth. Manages and measures sales targets daily and takes corrective action. Allocates execution resources e.g. POS, coolers, promotional material etc. for maximum return. Identifies competitor activities and develops and implements response tactics. Show less

    • Tanzania
    • Food and Beverage Services
    • 300 - 400 Employee
    • Area Sales Manager
      • Jun 2017 - Jan 2021

      1.Responsible for SBC Ltd business volume and objective for Morogoro Urban. 2.Building relationship with existing Distributors / Stockiest and Key Customers. 3.Prepare action plans, setting of route targets, achievement of sales targets & performance of targets. 4.Optimizing route to market for SBC brands portfolio to ensure availability, affordability and increase in net numeric distribution of SBC Ltd brands. 5.Reviewing customer business plans to monitor and track on going performance for Morogoro Urban Distributors / Stockiest. 6.Planning, scheduling and implementing sales calls for Sales Team as per SBC Ltd standards. 7.Implement promotions plans for Morogoro Urban. 8.Identifying opportunities and activating SBC Ltd brands visibility across Morogoro Urban. 9.Reviewing call cards for sales team and generating a variety of status reports for the Sales Manager. 10.Monitoring brand quality, brand availability, price compliance and brand visibility. 11.Tracking Sales Team KPI's. Show less

    • Area Sales Manager
      • Jan 2015 - May 2017

      1.Manage an assigned geographical area in terms of achieving primary and secondary sales target. 2.Lead and motivate Area Distributors, training VSM’s and their staff on the sales force in assigned area to achieve the planned volume, market share, and targets. 3.Responsible for Secondary and Primary sales management through stockiest, retail and distributors. 4.Responsible for management and execution in Top outlets including stockiest. 5.Take orders and passes them to VSM or distributor and ensure delivery. 6.Responsible for joint activities that are done between Top outlets and Mabibo Beer, Wines & Spirits Ltd to increase sales and market share. 7.Responsible for growing distributors by being a logistic provider to a strategic partner with Mabibo Beer, Wines & Spirits Ltd. Show less

    • Sales & Distribution Officer
      • Jan 2010 - Dec 2014

      1.Responsible for assigned Routes, Salesman and Vehicle. 2.Setting of route targets, achievement of sales targets & performance of targets. 3.To maintain stock level to support sales targets by agents and bars. 4.Analyze competitor’s activities. 5.Loans recovery, cash collection and debts management. 6.Plan and implement calls as per Darbrew Ltd standards. 7.Implement promotions plans. 8.Handle customer and consumer queries. 9.Conducting market research. 10.Managing customer relationship. 11.Growth of business. Show less

Education

  • College of Business Education
    Bachelor of Business Administration - BBA, Business Administration - Marketing
    2005 - 2008
  • Kinampanda Teachers' Teaching College
    Certificate, Elementary Education and Teaching
    1996 - 1998

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