Experience

Vanson Bourne

• United Kingdom
• Market Research
• 1 - 100 Employee

• Associate Director (Research)

  • Nov 2022 - Present

• Senior Research Manager

  • May 2020 - Nov 2022

  About Vanson Bourne:We’re an independent market research agency specialising in research based insight that leads to great content for technology vendors and their PR and marketing agencies, putting the client at the heart of everything that we do. Our clients include some of the biggest technology names in the world. Our clients are innovative, and we are too. We spend our days trying to work out the best ways to do things, which often means leaving the safety of that infamous box!Key skills/experience: - Line management/team management: Responsible for the line management of allocated reportees, management of resource within the department; ensuring employees are appropriately utilised - Project management: end-to-end management of market research projects, from questionnaire design to meet client objectives, through to data analysis and story-telling, including written deliverables; Client management throughout project lifecycles; Unsurpassed levels of customer support throughout projects, and afterwards to support clients meeting their objectives - Project supervision: Proactive monitoring of project management team resource and capacity; Supporting other members of the team with their project workloads as capacity dictates; reviewing other team members’ work to ensure Vanson Bourne delivers work to the standards required; attending calls and meetings with clients, in a senior capacity, to support other team members; Involved in creating, rolling out and monitoring comprehensive training plans for new team members- Commercial consulting: work with account directors to provide compelling proposals to clients; be a point of contact within the business regarding best practice for research, with a specific specialism in brand research - Within other areas: Innovation to improve what we do; development and enhancement of brand research offering; contributing to marketing content; supporting on cross-team initiatives and process improvements

• Research Manager

  • Oct 2018 - Apr 2020

  Working as a Research Manager for an independent market research agency specialising in research based insight that leads to great content for technology vendors and their PR marketing agencies. Our clients include some of the biggest technology names in the world, including Dell, IBM and Canon, as well as many other huge technology companies in the Fortune 500.As a Research Manager, I am on the front line of customer service, by providing expert advice, delivering bespoke and relevant research content and strengthening the relationship between us and our clients. I'm responsible for running projects, building and maintaining client and account relationships and the professional development of others.My key skills and attributes include:• A desire to deliver excellent customer service, whether on live projects, proposals, consulting or general enquiries, and I deliver an unsurpassed level of customer support throughout, even beyond a project completing• Strong analytical and story telling skills - I'm very comfortable analysing market research data and presenting it in the best way to suit each client's needs• Good time management, liaising with multiple clients across many projects and working with different internal teams on each, ensuring that processes are followed and that internal and external deadlines are always met• A strong team player, with good collaboration skills and a willingness to develop and guide others



Nielsen

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Research Analyst (Media Analytics)

  • Nov 2017 - Sep 2018

  Analysing the effectiveness of client's digital online marketing campaigns within the Media Analytics team at Nielsen. This includes measuring the Reach, Resonance and Reaction of the campaign using a mixture of methodologies.The aim of the team is to understand how individuals act online and to see how the internet affects their behaviours and attitudes, integrating Nielsen data sets in order to create compelling stories for clients. Projects vary from understanding and evaluating the effectiveness of online campaigns to understanding a brands online path to purchase.Responsibilities include:- Managing the day-to-day project management including supplier briefing and management, fieldwork tracking and delivery of research studies- Client briefing and regular client communication regarding progress / issue resolution- Questionnaire design - Data checking, analysis and report writing- Delivering insight and stories to clients



MMR Research Worldwide

• United Kingdom
• Market Research
• 1 - 100 Employee

• Senior Research Executive

  • Apr 2017 - Oct 2017

  Working across a broad range of FMCG clients in the UK and internationally, with experience of conducting high quality consumer research for some of the leading brands in the UK and worldwideIncluding a 3 month secondment to MMR Research Worldwide, Inc. based in Manhattan, NYC May to August 2016 – Working in a very high pressured environment with new team members and clients, further extending my knowledge for different research methods and product testingI have experience being a core member of small project teams to take projects from proposal to debrief stage including:o Creating questionnaires and stimulus to client objectives and action standardso Designing and organising fieldwork locally and globallyo Working with internal and external survey programming and data processing teams to ensure projects run smoothlyo Dealing with client liaison and routine issues on a daily basis, often having to take own initiative o Analysis of data using basis statistical methods and MMR tools to build a bigger pictureo Creating insightful and story-telling presentations using Microsoft PowerPoint to deliver results that are relevant Outside of my day-to-day role, I have also written blogs for the MMR website on topical conversations within the industry and I have a particular interest in the relevance of the Millennial effect on product and consumer researchSkills include:o Proficiency in Microsoft including Excel and PowerPointo Strong communication skills o Basic data processing in QPSMR Reflecto Internal Verbal Presentation Skills trainingo MRS Advanced certificate in Market and Social Research Practice, January 2017

• Research Executive

  • Apr 2016 - Mar 2017

• Trainee Research Executive

  • Sep 2015 - Mar 2016