Alba Simón Muñoz

Head Of Global Marketing at SCIENION
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin Area, Germany, DE
Languages
  • Spanish -
  • French -
  • English -
  • German -

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Credentials

  • Einführung in Marketing
    edX
    Mar, 2021
    - Nov, 2024
  • Paediatric First Aid
    BilderKraft
    Aug, 2020
    - Nov, 2024

Experience

    • Germany
    • Biotechnology Research
    • 1 - 100 Employee
    • Head Of Global Marketing
      • Apr 2018 - Present

      Developing and Implementing Strategic International Marketing Plans for both SCIENION and cellenion• Generating high-quality content based on the latest projects and developments at the company and providing the sales team with new attractive marketing materials (presentations, application notes, flyers and similar)• Monitoring relevant markets and available technologies to support internal development projects and ensure they are being performed in accordance with market trends and needs• Delivering a powerful and consistent brand image via new graphics, videos, brochures, flyers, posters, trade show banners and similar• Overseeing all aspects of digital marketing, including marketing database, websites, e-SHOP, SEO/SEM, email, social media, and display advertising• Updating websites content to engage and inform the target audience (typo3 backend)• Customer acquisition thanks to marketing strategies such as website optimization and SEO/SEM campaigns, social media engagement and yearly workshops• Spearhead SCIENION & Cellenion Corporation’s event and tradeshow strategy, including but not limited to: identifying key events, pre-show planning, management of event coordination, internal team training for the event (elevator pitch, demos, etc.), securing hotel rooms, support materials, executing and measuring results, maintain pre- and post-show communication, and event attendance. • Negotiate and execute contracts for large- and small-scale events (MEDICA, AACC, SCIENION & Cellenion Workshops, SLAS, Biosensors, NGS Series)

    • Territory Sales Manager
      • Jul 2016 - Mar 2018

      Territory covered includes all mediterranean countries: Portugal, Spain, France, Italy, Greece, Turkey, Israel and Tunisia.Day-to-day activties include:• Taking full sales´ responsibility for the mediterranean area of sciFLEXARRAYER including devices, products related and services • Developing and implementing business plan and account strategy to achieve targeted sales revenues for the region. • Reviewing and projecting sales opportunities on a monthly basis and reports to Sales management. Defining any shortfalls and action plan to recover. • Maintaining an appropriate level of technical and applications knowledge in the field to independently present and sell to Sr. level scientific, outsourcing and discovery research staff in a Pharma or Biotech company • Providing regional market and competitive feedback and reporting/analysis to Management team• Defining and implementing strategy to develop new clients and generate new business as well as plans to expand existing accounts. Presenting strategies and implementation effectiveness to Sales Management and other leaders within the business. • Preparing contract terms and quotes to meet client and business requirements. • Implementing the actions required to provide a proposal or quote to a client within 24 hours of opportunity manifestation. • Maintaining accurate and timely information in the company CRM utilized for forecasting and business planning as well as customer contacts • Interacting with clients and prospects on a regular basis to insure clients are well managed and new opportunities are discovered. • Attendig regional or national trade shows to represent the company, as required to promote the company offering and build strong reputation as well as secure new clients. • Conducting all activities in a safe and efficient manner. • Independently scheduling travel to accomplish sales requirements, adhering to travel budgets. Managing travel to budget

    • Head Of Global Marketing
      • 2016 - Present

    • Germany
    • Medical Practices
    • 1 - 100 Employee
    • International Sales, Marketing and Business Development Manager
      • Nov 2012 - Jun 2016

      International Sales, Marketing and Business Development for Southern & Western Europe (Spain, France, Portugal, Italy, Benelux, UK, Ireland, Iceland) and South America• Intensive on-the-job training in biomaterials for Implantology, Periodontology, Oral Surgery and CMF• Liaison, support and supervision of our national country distribution partners • Product, sales and marketing training to both local distribution partners and clinical users • Sales and budget responsibility for a specific countries • Planning and execution of national educational events • Attendance of national and international conferences (IDS, ADF, ITI events, EAO, ICOMS)• Planning and budgeting processes with national distribution partners • Transfer and supervision of product launch initiatives into national markets • Establishment and maintenance of relationship network with local and international key opinion leaders • Monitoring of international product and marketing trends Developed abilities:• Working experience in a clinical environment or product management/sales • High proficiency communication in English, French, Spanish and Italian•I nternational travelling • Global mindset • Competences in communication, team playing and a high intrinsic motivation Exciting and challenging position with a high degree of freedom to act, international environment on the interface between science and clinical applications and significant development potential.

    • France
    • Higher Education
    • 700 & Above Employee
    • Master in European Business Postgraduate Student
      • Sep 2011 - Sep 2012

      External Consultant at ZalandoProject Subject: Internationalization Strategy and Competitor AnalysisFull-time consultancy project within an international team, Project Leader Business DevelopmentAnalysis of relevant factors for foreign market entriesManagement of high amount of data such as Macroeconomicdata, assortment, pricing strategy, online marketing potential, logistic costs and potential delivery time.Advanced Excel skills: pivot tables, data management, KPIsExternal Consultant at McArthurGlen Designer Swindon OutletProject subject: How does McArthurGlen affect the Local Community?Part time consultancy project within an international teamQuantitative and qualitative research: direct communication and interview to experts plus in field questionnaires in Swindon Designer OutletManagement skills regarding deadline comittment and budget optimisation

    • France
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Junior Consultant
      • Nov 2010 - Feb 2011

      Part time Project carried out within an international team under university research contextFinal report and proposal presentation in front of the clientTechnical and analytical research about challenging and complex matter such as fluoropolymers to improve arc ablation

    • Research Services
    • 700 & Above Employee
    • Junior Product Developer
      • 2008 - 2011

      Polymers and Composites Engineering GroupImperial College London, South Kensington Campus, London SW7 2AZ, UKMentors: Pr. Alexander Bismarck and Dr. Angelika Menner, +44 (0)20 7594 5578 a.bismarck@imperial.ac.ukScopes: Development of filled polyHIPE membranes via emulsion templating, formulation development, membranes processing (cutting, casting, printing), membrane performance testing and general materials characterization.Full time scientific enrolment within Polymers and Composites Engineering GroupAnalysis and research of an innovative production of polymeric membranesHigh technical and analytical skills acquiredFinal Master’s Thesis

    • Netherlands
    • Hospitals and Health Care
    • 700 & Above Employee
    • Junior Quality Engineer
      • Jun 2010 - Oct 2010

      Philips Consumer LifestyleOliemolenstraat 5 PO Box 20100 - 9200 CA Drachten, The NetherlandsMentor: Erik Stap, +31 (0)512 59 3346 Erik.Stap@philips.com Scopes: Men grooming marketing research, developing representative test methods to determine chemical resistance of men grooming products, to be used for verification and validation of the appliances.Gas Chromatography Mass Spectrum tool expertise.Close collaboration between Consumer Research Centre and Quality Department through periodic meetingsAnalysis and research across countries with higher reclaim reimbursements in men grooming devicesFinal proposal of new approach in quality test in front of Quality Managers

    • University Researcher for product development project
      • Sep 2009 - Jun 2010

      Laboratoire d’Ingénierie des Polymères pour les Hautes Technologies25 rue Becquerel - 67087 - Strasbourg, FranceFlorence Bally (florence.bally@etu.unistra.fr) PhD Student SupporterSubject: Microfluidic synthesis, precipitation and characterization of PMMA particles for drug delivery applicationVoluntary student enrolment combined with university classesInnovative Process and Product Development: PolyMethylMethacrylate particles for drug delivery application

Education

  • Montessori Institute Prague
    Diploma Assistant to Infancy 0-3 AMI, Montessori Teacher Education
    2021 - 2022
  • ESCP-EAP (GB)
    MEB, International Business
    2011 - 2012
  • ECPM Ecole européenne de chimie polymères et matériaux de Strasbourg
    Chemical engineer, Polymer science
    -
  • Saint Chaumond
    -
  • Universidad Autónoma de Madrid
    Licenciatura, Ciencias Químicas
    -

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