Alba Manzano Llamas

Head of Social Media & Content Marketing at San Saru
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Contact Information
us****@****om
(386) 825-5501
Location
Vilassar de Mar, Catalonia, Spain, ES
Languages
  • Español -
  • Catalán -
  • Inglés Full professional proficiency

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Ava Díaz

Alba es una locomotora que nunca detiene el ritmo. Siempre lista y dispuesta para todos los desafíos, superándolos y disfrutando de ellos. Capacidad innata de comunicar y generar ideas, haciendo a todo el equipo partícipe de ellas, para aprender y crecer todos juntos. Entre sus muchos superpoderes: Impresionante gestión de comunidades, Creación y desarrollo de acciones de Marketing y contenidos virales, Amazing copywriter, y un largo etcétera propio de una todoterreno a la que no se le debe perder la pista. Un placer poder compartir proyectos y objetivos con ella.

Pablo Díaz Guiñón

I worked with Alba for 12 months during her internship at Nike in a vast array of projects ranging from global product launches to consumer activations in the city. During her time at Nike, Alba showed a strong commitment and most importantly a determined drive to excel and learn. She proactively asked to be involved in projects within the marketing and digital marketing areas and was able to deliver consequently. Her strong connection and passion for sport, sensitivity for trends and her knowledge of our consumer's behaviour were extremely valuable for the team.

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Experience

    • Spain
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Head of Social Media & Content Marketing
      • Jan 2022 - Present

      - Social media & content department integration in order to give a unique voice to the brand- Content plant development for different social channels- Brand strategy leader- Management team alignment in order to put together strategies in different channels to elevate San Saru to the next level- Reporting directly to CEOs and working closely with them in order to elevate brand awareness- Supervising brands & influencers’ collaborations- Team management - meetings & team organization in order to keep them motivated; always working as one, looking for new ideas and trends in different channels and adapting that content to our product and audience Show less

    • Social Media Manager & Content Specialist
      • Mar 2021 - Dec 2021

      - Social media & content monthly planning- Social media daily management- Copywriter- Community management- Managing collaborations and partnerships with other brands- Reporting directly to CEOs and working closely with them in order to elevate brand awareness

    • Social Media Specialist
      • Feb 2020 - Feb 2021

      - Social media daily management: daily post & stories, brand activations, games & challenges to keep the community connected to the brand, giveaways...- Copywriter- Community management- Reporting directly to CEOs and working closely with them in order to elevate brand awareness

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing & Communications
      • Nov 2018 - Feb 2020

      Digital marketing and communications.External: community manager & copywriter; social media strategist; website coordination and content creation; working closely with the brands we represent (Nike, Levi's and FCB) and their mkt departments.Internal: corporate magazine content creator and editor; design and layout content; constantly working closely with HHRR in order to promote teambuilding activities; employer branding; internal social media training for employees.

    • Staff at Nike (Esporgal S.L.)
      • Nov 2017 - Nov 2018

    • United States
    • Retail
    • 700 & Above Employee
    • Brand - Marketing intern
      • Oct 2016 - Oct 2017

      Cross-category brand intern, supporting different categories from a brand point of view (Nike Sportswear, Nike Football, Nike Women, Nike Training). Specially focused on Digital Marketing. Events organization, seasonal plan development, digital influencers and competitors monitoring, shooting's support specially in terms of product, seeding plan for athletes and influencers. Constantly looking for new consumer insights and feedback from the younger consumers and searching for new trends in all areas (not just fashion but art, sports, music...). Show less

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Women's Manager at Nike (Esporgal S.L.)
      • Apr 2016 - Oct 2016

      Women's category Manager at Nike Store Gran Via 2. Team and product management and organization focused on maximizing sell through different initiatives such as staff motivation or product presentation.

    • Manager On Duty en Nike (Esporgal S.L.)
      • Oct 2013 - Mar 2016

      Staff Manager at Nike Store Gran Via 2. Schedule managing, staff motivation, brand spirit internal promoter.

Education

  • ESERP
    Máster, Marketing digital & social media
    2018 - 2019
  • Universitat Autònoma de Barcelona
    Grado en Periodismo, Periodismo
    2010 - 2015
  • Escuela Empresa
    Curso superior en marketing online y 2.0, Comunicación y marketing
    2016 - 2017

Community

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