Alayna Brown
Marketing Project Manager at Memphis Area Transit Authority- Claim this Profile
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Bio
Deborah Harrison
It was a pleasure working with Alayna for six years at Walker + Associates. Her extensive background in public relations/communications has granted her a knack for developing and implementing creative campaigns. From developing collateral and building brand identities to overseeing social media content and managing community/media relations, all while meeting deadlines, budgets and objectives, Alayna has a
Shawn Karol Sandy
To describe her, Alayna is a spark that ignites people around her. At Leadership Memphis, Alayna created marketing campaigns and strategies that included a print component which brought her to me as my client. She is energetic, enthusiastic and an original thinker that can conceptualize the "big idea" and see it through to deliver right down to the details. I had the privilege of seeing the results of her marketing efforts by attending Leadership Memphis events that grew in scale year by year. I appreciate her professionalism, sense of humor and level headedness and look forward to working with her in her next endeavors.
Deborah Harrison
It was a pleasure working with Alayna for six years at Walker + Associates. Her extensive background in public relations/communications has granted her a knack for developing and implementing creative campaigns. From developing collateral and building brand identities to overseeing social media content and managing community/media relations, all while meeting deadlines, budgets and objectives, Alayna has a
Shawn Karol Sandy
To describe her, Alayna is a spark that ignites people around her. At Leadership Memphis, Alayna created marketing campaigns and strategies that included a print component which brought her to me as my client. She is energetic, enthusiastic and an original thinker that can conceptualize the "big idea" and see it through to deliver right down to the details. I had the privilege of seeing the results of her marketing efforts by attending Leadership Memphis events that grew in scale year by year. I appreciate her professionalism, sense of humor and level headedness and look forward to working with her in her next endeavors.
Deborah Harrison
It was a pleasure working with Alayna for six years at Walker + Associates. Her extensive background in public relations/communications has granted her a knack for developing and implementing creative campaigns. From developing collateral and building brand identities to overseeing social media content and managing community/media relations, all while meeting deadlines, budgets and objectives, Alayna has a
Shawn Karol Sandy
To describe her, Alayna is a spark that ignites people around her. At Leadership Memphis, Alayna created marketing campaigns and strategies that included a print component which brought her to me as my client. She is energetic, enthusiastic and an original thinker that can conceptualize the "big idea" and see it through to deliver right down to the details. I had the privilege of seeing the results of her marketing efforts by attending Leadership Memphis events that grew in scale year by year. I appreciate her professionalism, sense of humor and level headedness and look forward to working with her in her next endeavors.
Deborah Harrison
It was a pleasure working with Alayna for six years at Walker + Associates. Her extensive background in public relations/communications has granted her a knack for developing and implementing creative campaigns. From developing collateral and building brand identities to overseeing social media content and managing community/media relations, all while meeting deadlines, budgets and objectives, Alayna has a
Shawn Karol Sandy
To describe her, Alayna is a spark that ignites people around her. At Leadership Memphis, Alayna created marketing campaigns and strategies that included a print component which brought her to me as my client. She is energetic, enthusiastic and an original thinker that can conceptualize the "big idea" and see it through to deliver right down to the details. I had the privilege of seeing the results of her marketing efforts by attending Leadership Memphis events that grew in scale year by year. I appreciate her professionalism, sense of humor and level headedness and look forward to working with her in her next endeavors.
Experience
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Memphis Area Transit Authority
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United States
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Transportation/Trucking/Railroad
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1 - 100 Employee
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Marketing Project Manager
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Nov 2018 - Present
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Brown Family
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Greater Memphis Area
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Mom
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Feb 2017 - Jan 2018
In February 2017, I decided to stay home to care for my newborn twins. After staying home for more than a year, I am ready to get back to my passion, marketing and communications. In February 2017, I decided to stay home to care for my newborn twins. After staying home for more than a year, I am ready to get back to my passion, marketing and communications.
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Sullivan
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Advertising Services
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1 - 100 Employee
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Account Manager
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Oct 2015 - Nov 2016
Served as lead account manager overseeing a team of five, supporting seven global hospitality brands, accountable for the overall vision and development of the client. Primary role was to ensure agency team delivered work on time, on brand, and within strategy and budget. As the Account Manager, I identified communications and strategy needs for internal corporate clients, providing thoughtful, actionable solutions in order to achieve successful results with both the agency and client goals in mind.
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Walker & Associates, Inc
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United States
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Advertising Services
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1 - 100 Employee
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Sr. Account Director
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Mar 2010 - Oct 2015
Strategically designed and executed annual advertising plan for 127 McDonald’s stores in a five-state region. Lead a four-person team servicing the agency’s largest account, ensuring consistency of brand positioning across all external mediums throughout the Co-Op. Served alongside regional leadership team of stakeholders that proposed and implemented aligned marketing strategy and pricing initiatives throughout the territory. Researched, planned and executed media campaigns using a variety of traditional and non-traditional media vehicles as well as developed and executed all PR/branding initiatives for client. Curated cultural and community outreach dialogue. As the account director, I oversaw and supervised McDonalds’s annual Co-Op budget and account billing of more than $4 million.
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Marketing Coordinator
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Mar 2008 - Jan 2010
Maintained day-to-day marketing duties for the marketing department, implementing integrated communication programs that promoted important key attributes of the brand. I operated as the primary media contact and managed all media relations for the organization. Maintained day-to-day marketing duties for the marketing department, implementing integrated communication programs that promoted important key attributes of the brand. I operated as the primary media contact and managed all media relations for the organization.
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Associate Account Executive
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Aug 2004 - Jan 2008
Assisted in creation of brand messaging for 10 clients in education, business and non-profit industries as well as faith-based organizations. Facilitated international, national and local media relations and day-to-day outreach strategies for stakeholders. Wrote briefing material and oversaw design and implementation of media kits, pitched story ideas and managed overall public relations plans. Assisted in creation of brand messaging for 10 clients in education, business and non-profit industries as well as faith-based organizations. Facilitated international, national and local media relations and day-to-day outreach strategies for stakeholders. Wrote briefing material and oversaw design and implementation of media kits, pitched story ideas and managed overall public relations plans.
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Education
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2000 - 2004
University of Tennessee, Knoxville
B.S., Journalism and Electronic Media; Political Science
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