Alayna Unke
Marketing/Sales Intern at Saco Foods- Claim this Profile
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Bio
Credentials
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Drive discoverability with Sponsored Brands
AmazonNov, 2023- Nov, 2024 -
Customer Experience: Journey Mapping
LinkedInOct, 2023- Nov, 2024 -
Learn strategies to improve sponsored ads performance
AmazonOct, 2023- Nov, 2024 -
Learn the fundamentals of sponsored ads
AmazonOct, 2023- Nov, 2024 -
Leverage Stores for brand growth
AmazonOct, 2023- Nov, 2024 -
Infegy Atlas Basic Certification
Infegy – Consumer IntelligenceApr, 2023- Nov, 2024
Experience
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Saco Foods
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United States
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Manufacturing
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1 - 100 Employee
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Marketing/Sales Intern
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May 2023 - Present
• Collaborate closely with the VP of E-commerce to conduct in-depth product research on external platforms, including Amazon Seller Central and Jungle Scout, aiming to evaluate the possibility of product expansion initiatives and further advertising opportunities. • Work proficiently with the Integration Analyst to create Excel spreadsheets and PowerPoint presentations to convey and effectively communicate data insights in order to improve process improvement and effective problem… Show more • Collaborate closely with the VP of E-commerce to conduct in-depth product research on external platforms, including Amazon Seller Central and Jungle Scout, aiming to evaluate the possibility of product expansion initiatives and further advertising opportunities. • Work proficiently with the Integration Analyst to create Excel spreadsheets and PowerPoint presentations to convey and effectively communicate data insights in order to improve process improvement and effective problem resolution. • Modify Amazon storefront to optimize SEO and product content, in purpose of increasing customer engagement and increasing conversion to generate revenue and improve discoverability amongst consumers. Show less • Collaborate closely with the VP of E-commerce to conduct in-depth product research on external platforms, including Amazon Seller Central and Jungle Scout, aiming to evaluate the possibility of product expansion initiatives and further advertising opportunities. • Work proficiently with the Integration Analyst to create Excel spreadsheets and PowerPoint presentations to convey and effectively communicate data insights in order to improve process improvement and effective problem… Show more • Collaborate closely with the VP of E-commerce to conduct in-depth product research on external platforms, including Amazon Seller Central and Jungle Scout, aiming to evaluate the possibility of product expansion initiatives and further advertising opportunities. • Work proficiently with the Integration Analyst to create Excel spreadsheets and PowerPoint presentations to convey and effectively communicate data insights in order to improve process improvement and effective problem resolution. • Modify Amazon storefront to optimize SEO and product content, in purpose of increasing customer engagement and increasing conversion to generate revenue and improve discoverability amongst consumers. Show less
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Kappa Alpha Theta - Psi Chapter
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United States
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1 - 100 Employee
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Member
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Sep 2020 - Present
• Develop relationships by building sisterhood through weekly meetings, social and philanthropic events. • Exercise leadership by working with new members of Kappa Alpha Theta to support and teach new members what it means to be a part of this organization and how to grow as a professional within Theta. • Develop relationships by building sisterhood through weekly meetings, social and philanthropic events. • Exercise leadership by working with new members of Kappa Alpha Theta to support and teach new members what it means to be a part of this organization and how to grow as a professional within Theta.
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Distillery
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United States
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Design Services
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1 - 100 Employee
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Marketing/Sales Intern
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May 2023 - Aug 2023
• Used creative drive within Adobe software and Canva platform to craft online content for clients to spark engagement for current or future consumers. • Assisted senior design directors in the photography process of product and lifestyle shots to update and deliver professional content to clients. • Explored wholesale opportunities within the Saco Foods brand emphasizing the implementation of email marketing campaigns and surveys looking to uncover key wholesale opportunities, thus… Show more • Used creative drive within Adobe software and Canva platform to craft online content for clients to spark engagement for current or future consumers. • Assisted senior design directors in the photography process of product and lifestyle shots to update and deliver professional content to clients. • Explored wholesale opportunities within the Saco Foods brand emphasizing the implementation of email marketing campaigns and surveys looking to uncover key wholesale opportunities, thus driving growth within the wholesale category. Show less • Used creative drive within Adobe software and Canva platform to craft online content for clients to spark engagement for current or future consumers. • Assisted senior design directors in the photography process of product and lifestyle shots to update and deliver professional content to clients. • Explored wholesale opportunities within the Saco Foods brand emphasizing the implementation of email marketing campaigns and surveys looking to uncover key wholesale opportunities, thus… Show more • Used creative drive within Adobe software and Canva platform to craft online content for clients to spark engagement for current or future consumers. • Assisted senior design directors in the photography process of product and lifestyle shots to update and deliver professional content to clients. • Explored wholesale opportunities within the Saco Foods brand emphasizing the implementation of email marketing campaigns and surveys looking to uncover key wholesale opportunities, thus driving growth within the wholesale category. Show less
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STATE STREET BRATHAUS OF MADISON, INC
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United States
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Restaurants
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1 - 100 Employee
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Server and Bartender
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Apr 2021 - Sep 2022
• Communicated with customers, supervisors, and team members in order to connect and create a positive environment while adhering to their needs in an effective manner. • Trained new employees on company policies and procedures by working one-on-one to develop individual skills to increase responsibilities within the company. • Collaborated with supervisors to develop new service ideas and promote new business, such as certain promotional events or themed nights that expressed relevance… Show more • Communicated with customers, supervisors, and team members in order to connect and create a positive environment while adhering to their needs in an effective manner. • Trained new employees on company policies and procedures by working one-on-one to develop individual skills to increase responsibilities within the company. • Collaborated with supervisors to develop new service ideas and promote new business, such as certain promotional events or themed nights that expressed relevance to current trends of targeted demographic. Show less • Communicated with customers, supervisors, and team members in order to connect and create a positive environment while adhering to their needs in an effective manner. • Trained new employees on company policies and procedures by working one-on-one to develop individual skills to increase responsibilities within the company. • Collaborated with supervisors to develop new service ideas and promote new business, such as certain promotional events or themed nights that expressed relevance… Show more • Communicated with customers, supervisors, and team members in order to connect and create a positive environment while adhering to their needs in an effective manner. • Trained new employees on company policies and procedures by working one-on-one to develop individual skills to increase responsibilities within the company. • Collaborated with supervisors to develop new service ideas and promote new business, such as certain promotional events or themed nights that expressed relevance to current trends of targeted demographic. Show less
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Phi Gamma Nu - Epsilon Theta
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United States
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Higher Education
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1 - 100 Employee
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Member
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Feb 2021 - May 2022
• Attend many speaker events that allowed for networking and development of future career opportunities, thus allowing to grow as a future business leader and professional. • Fundraise for non-profit organizations through in-person and online events to develop relationships with fellow members in order to enhance local community support for Dane County. • Attend many speaker events that allowed for networking and development of future career opportunities, thus allowing to grow as a future business leader and professional. • Fundraise for non-profit organizations through in-person and online events to develop relationships with fellow members in order to enhance local community support for Dane County.
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Education
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2023 - 2024
University of Wisconsin-Madison
Certificate, Design Strategy -
2023 - 2024
University of Wisconsin-Madison
Certificate, Entrepreneurship -
2020 - 2024
University of Wisconsin-Madison
Bachelor of Science, Consumer Behavior and Marketplace Studies -
2016 - 2020
McFarland High School
Community
