Alastair Roberts

Account Executive at BlytheRay
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB
Languages
  • English Native or bilingual proficiency
  • French Elementary proficiency

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Bio

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Credentials

  • Content Marketing: Staying Relevant
    Lynda.com
    Jan, 2019
    - Nov, 2024
  • Marketing Foundations: Customer Segmentation
    Lynda.com
    Jan, 2019
    - Nov, 2024
  • WordPress 4 Essential Training
    Lynda.com
    Jan, 2019
    - Nov, 2024
  • WordPress Plugins: Analytics
    Lynda.com
    Jan, 2019
    - Nov, 2024
  • Charlene Li on Digital Leadership
    Lynda.com
    Apr, 2017
    - Nov, 2024
  • Creating a Membership Based Business
    Lynda.com
    Apr, 2017
    - Nov, 2024
  • Editing and Proofreading Made Simple
    Lynda.com
    Apr, 2017
    - Nov, 2024
  • John Maeda on Design, Business, and Inclusion
    Lynda.com
    Apr, 2017
    - Nov, 2024

Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Executive
      • Apr 2021 - Present

    • United Kingdom
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Executive Administrator, PR and Media Communications Officer
      • May 2019 - Dec 2019

      As well as the duties listed in my role as PR and Media Communications Officer, I took on the following additional responsibilities: Becoming a Primary Administrator and taking on day to day operation of the SENSE Self-Exclusion Scheme for all UK Land Based Casinos. Merging all duplicate profiles created in SENSE and identifying errors and common Operator mistakes in the creation of Sense profiles Administrator for the Independent Panel of Casino Arbitration (IPCA), an Alternate Dispute Resolution (ADR) service for the Casino Industry Administrator for Casino Test Purchasing Invoicing Operators for IPCA and Memberships

    • PR and Media Communications Officer
      • Feb 2019 - May 2019

      In this role my main duties included:  Manage Social media Channels (Facebook, Twitter, LinkedIn, and Instagram). Posting relevant content on all channels Using Social Media to promote and cover any NCF affiliated events (e.g. UK Dealer Championship, European Dealer Championship) Collating relevant news pertinent to NCF and its members Circulating relevant weekly media roundup from around the industry Planning, developing and implementing PR and Social Media Strategies for events such as International Women’s Day, Responsible Gambling Week, and UK Dealer Championship  Liaising with and answering enquires from the Media and Organisations  Building community and professional relations Maintaining and updating information on affiliated Websites  Supervising and assisting in the creation of publicity content such as brochures, banner, video and photographic content  Writing any content for inhouse publication and affiliated websites Keep up-to-date on all relevant trends and news within the industry Ensuring all content and copy is kept and circulated in accordance to the CLA Licencing terms Updating SENSE Self-Exclusion monthly statistical report

    • Lead editor and Content Creator
      • Nov 2016 - Aug 2019

      Roles include: -Co-Creative Director -Finding new and engaging content to bring in viewers -Providing ideas for writing content for writing team -Identify and create small social media posts and advertisements- Lead Editor -Edit the weekly Podcast -Co-edit a weekly video series - Provide assistance and writing critique to our team of writers - Provide support and guidance to any member of the Twisted Bard Team - Participate in all aspects of running Twisted Bard, communicating with developers, obtaining review code, managing the intake of staff - Involved in Social Media Marketing and advertising of the Website. -Assist in the payment of writers and prioritising the usage of the remaining earnings. -Lead Analyst - Weekly viewing of video analytics from Youtube to identify the traffic sources and which type of content is more engaging. - Weekly viewing of Website analytics to identify traffic source, reader demographics, Website efficiency and article success. Using this data to create new marketing strategies, locating new unused traffic avenues and rating the effectiveness of previous strategies. -Writer -produce written content.

    • United Kingdom
    • Public Relations and Communications Services
    • 400 - 500 Employee
    • Intern
      • Nov 2018 - Nov 2018

      Two-week Internship with the Corporate PR, Consumer PR and Public Affairs Teams where my responsibilities varied throughout the teams, but included:- Creating Media reviews providing a synopsis of a certain topic to aid with a pitch. - Contacting Journalists to enquire about covering a clients’ story or publication or presenting the client’s product.- Updating contact information of relevant Journalists- Researching which Journalists covered a client’s story or previous years report in order to enquire about future coverage- Writing creative pieces to help link events to a client’s product for Media outlets- Providing weekly media reports around relevant headlines and stories- Assisting in booking hotels and travel for media influencers- Researching a client’s competition and similar organisations to assemble a creative plan in how the client presents themselves - Providing information around a new client to allow the creative team to build a pitch- Contact Politicians to enquire about setting up meetings between the client and MP to discuss policies and new bills

    • United Kingdom
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Stocker
      • Nov 2017 - Jan 2018

      Work in both the stock room and shop floor. Main responsibilities include: -Checking and restocking the shop floor-Brining in and organising the weekly delivery -Preparing product packaging -Interacting with the customer and explaining each fragrance Work in both the stock room and shop floor. Main responsibilities include: -Checking and restocking the shop floor-Brining in and organising the weekly delivery -Preparing product packaging -Interacting with the customer and explaining each fragrance

    • United Arab Emirates
    • Oil and Gas
    • 700 & Above Employee
    • Summer Intern
      • Apr 2014 - Apr 2014

      2 weeks work experience in HR and recruitment departments. Duties included:➢ Organising CVs sent to the company into appropriate disciplines. However I was asked to recommend certain candidates for open positions in the company using a template sheet that gave a summary of the open position.As this was my second placement at the company in the human resources department I was able to gain a rapport with the head of recruitment and members of the human resources team. This in turn allowed me to be given more complex and important tasks, these included:➢ Confirming candidates’ references by working with recruitment agencies who provided the candidates to the company. ➢ Creating flow charts instructing expatriate employees on how to apply for a working visa in the UAE and who to contact, each nationality required a different template.

    • United Arab Emirates
    • Oil and Gas
    • 700 & Above Employee
    • Summer Intern
      • Aug 2013 - Sep 2013

      One month work experience placement within the human resources department at Shelf Drilling. During this period I worked with both the Recruitment and the Benefits sections of the Human Resources department. My main tasks were:➢ Organising all CVs sent to the company into appropriate job disciplines for both onshore and offshore positions. ➢ Shortlisting CVs for open onshore and offshore requirements.➢ Assisting with the creation of various recruitment reports and trackers.➢ Assisting with the formatting of new recruitment processes and procedures (promotion process offshore).➢ Formatting of job descriptions.➢ Working with Recruitment Supervisor to verify new Vendors into the company system (coordinating with both legal and supply chain teams).➢ Creating templates for new hire employees (collating all new hire information and passing the information to Onboarding team).➢ Setting up new hire email accounts and liaising with the IT team and the relevant Departmental Managers to ensure smooth transaction of the IT equipment. ➢ Creating company benefit folders to be sent to all employees on the offshore rigs. ➢ General Administration duties, including scanning, photocopying and filing.

    • United Kingdom
    • Veterinary
    • 1 - 100 Employee
    • Work experience
      • Aug 2010 - Aug 2010

      Part of School supported work experience program. Worked for 2 weeks shadowing vets and observing all procedures, from basic check-ups to surgeries. Main tasks included; administrative duties, filing and organisation of patient documents, sterilizing and repackaging of surgery equipment. Part of School supported work experience program. Worked for 2 weeks shadowing vets and observing all procedures, from basic check-ups to surgeries. Main tasks included; administrative duties, filing and organisation of patient documents, sterilizing and repackaging of surgery equipment.

Education

  • Newcastle University
    Bachelor of Arts (B.A.), Sociology
    2012 - 2015
  • Tonbridge School
    2007 - 2012

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