Experience

Mission Hospice & Home Care
• United States
• Hospitals and Health Care
• 1 - 100 Employee
• Bereavement Intern

  • Aug 2023 - 5 months


The Wright Institute

• United States
• Higher Education
• 1 - 100 Employee

• Master’s in Counseling Psychology Student

  • Sep 2022 - 1 year 4 months

  Berkeley, California, United States Preparing to provide culturally sensitive mental health services that support resiliency, recovery, and social justice.



Chptr

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Strategic Marketing Communications Consultant

  • Dec 2021 - Jun 2022

  Crafted communications to bring life to a new memorialization platform for honoring and celebrating loved ones lost. Gathered community for this mobile-first experience backed by top experts and investors like Sugar Capital, Gaingels, Animal Capital, H/L Studio, On Deck, Christina Aguilera, Jackson Jhin, Matt Rutler, Vijen Patel, Sarah Lucas, Michael Osanloo, and more.



CircleOf, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Director of Engagement

  • Feb 2021 - Jun 2022

  Designed and executed individual outreach and consumer marketing campaigns to launch the CircleOf family caregiving app, born out of the Cisco Hyperinnovation Living Labs (CHILL). Engaged with our audience by identifying, connecting to, and building relationships with thought leaders in the space.



LifeShip

• Education

• Strategic Marketing Communications Consultant

  • Feb 2021 - Dec 2021

  Consulted on product development, communications strategy, and brand messaging and copywriting to help send DNA and ashes to the Moon (and beyond!) Served a visionary mission to preserve Earth's genetic blueprint and advance humanity to the cosmos.



Life

• Saudi Arabia
• IT Services and IT Consulting
• 1 - 100 Employee

• Traveler

  • Jan 2020 - May 2020

  Circumnavigating the Globe Inspired by my work with Reimagine and our "Why Wait?" mantra to live life more fully, I set out on a trip around the world. My lens was one of curiosity about how people in other countries and cultures remember those they've lost. How they view death, honor loved ones, and ritualize grief. Spectacularly ill-timed, my travels were shaped and ultimately curtailed by COVID. I never could have imagined how relevant this topical exploration would be, as everyone on the planet was suddenly… Show more Inspired by my work with Reimagine and our "Why Wait?" mantra to live life more fully, I set out on a trip around the world. My lens was one of curiosity about how people in other countries and cultures remember those they've lost. How they view death, honor loved ones, and ritualize grief. Spectacularly ill-timed, my travels were shaped and ultimately curtailed by COVID. I never could have imagined how relevant this topical exploration would be, as everyone on the planet was suddenly faced with mortality... My travelogue capturing the experience is published on Medium: https://medium.com/how-we-remember Show less



Reimagine

• Belgium
• IT Services and IT Consulting
• 1 - 100 Employee

• Founding Team Member | Director of Community Operations + Strategy | Festival Producer

  • Mar 2017 - Jan 2020

  San Francisco Bay Area Helped found an innovative bicoastal nonprofit called Reimagine—named a "World Changing Idea" by Fast Company—that sparks community-driven festivals and conversations to explore death and celebrate life. Produced week-long, citywide experiences in San Francisco and New York City in 2018, featuring 500+ community-driven events, which attracted nearly 20K attendees. Expanded the success of the SF Bay Area festival in late 2019. Fostered a community of hundreds of event organizers… Show more Helped found an innovative bicoastal nonprofit called Reimagine—named a "World Changing Idea" by Fast Company—that sparks community-driven festivals and conversations to explore death and celebrate life. Produced week-long, citywide experiences in San Francisco and New York City in 2018, featuring 500+ community-driven events, which attracted nearly 20K attendees. Expanded the success of the SF Bay Area festival in late 2019. Fostered a community of hundreds of event organizers, from outreach to onboarding to event execution. Led the development of custom technology platforms and processes to support Reimagine's in-person festivals, which enabled the pivot to online events in 2020, essential to connection during COVID-19. IMPACT: - 90% felt that attending Reimagine helped break down their taboos around death - 95% were inspired to take new actions (including preparing an advance directive, talking to their doctor about their end-of-life wishes, engaging friends and family in conversations about death) - 90% felt more connected to their community - 80% felt more grateful for their lives and the people in it Reimagine was initially prototyped in 2016, inspired by OpenIDEO’s End of Life Challenge as part of an effort to investigate the intersection of art, community, and end of life. Board members, advisors, and partners include: - City of San Francisco - SF Palliative Care Work Group - Current and former IDEOers - Stupski Foundation - Prominent end-of-life thought leaders and practitioners - Stanford and UC Berkeley Haas alumni - Tech innovators - Faith and civic leaders Learn more at: www.letsreimagine.org Show less



Glass Agency (now un/common)

• Brand Strategist

  • Nov 2012 - Jul 2016

  Sacramento, California Area Took clients out of their comfort zones to adopt the consumer's perspective, allowing them to reframe and refocus their organization's reason for being. Branding is a little bit art—what your gut tells you—and a little bit science—where the research guides you. Whether differentiating a nationally distributed commodity food product; changing the conversation about drinking and driving for the state of California; or breaking attendance and revenue numbers with the California State Fair… Show more Took clients out of their comfort zones to adopt the consumer's perspective, allowing them to reframe and refocus their organization's reason for being. Branding is a little bit art—what your gut tells you—and a little bit science—where the research guides you. Whether differentiating a nationally distributed commodity food product; changing the conversation about drinking and driving for the state of California; or breaking attendance and revenue numbers with the California State Fair, Glass Agency's unmatched creative work was always based in sound strategy and well-executed research. Clients included: - California State Fair - Save Mart and Lucky Supermarkets - Sacramento Kings / Golden 1 Center - Togo's Sandwiches - Sacramento SPCA - Hinode Rice - Naked Coffee - Kmart - Caltrans - CA Office of Traffic Safety - CA Department of Boating and Waterways - Nunhems (Bayer CropScience) - Tahoe Blue Vodka - Sequoia Equities Show less



Independent Consultant

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Brand and Marketing Communications Strategist

  • Jun 2011 - Nov 2012

  Twin Cities, Minnesota Partnered with roundpeg consulting (www.roundpegconsulting.com) to design and analyze focus group and other qualitative research to guide growth strategies for big brand names like Best Buy, Corona, Pacifico, Pinnacle Vodka, Pucker Vodka, General Mills, and Forest Stewardship Council. Companies in industries from banking to consumer electronics to alcoholic beverages benefit from roundpeg's ability to uncover opportunities for the brand to make an impact in customers' lives. Also… Show more Partnered with roundpeg consulting (www.roundpegconsulting.com) to design and analyze focus group and other qualitative research to guide growth strategies for big brand names like Best Buy, Corona, Pacifico, Pinnacle Vodka, Pucker Vodka, General Mills, and Forest Stewardship Council. Companies in industries from banking to consumer electronics to alcoholic beverages benefit from roundpeg's ability to uncover opportunities for the brand to make an impact in customers' lives. Also served as the project manager coordinating a group of consultants providing pro-bono marketing services for Nice Ride MN, the Twin Cities' public bike sharing system. Show less



Burns Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Branding Specialist

  • Apr 2011 - Feb 2012

  Fort Collins, Colorado Area Surprised B2B technology and bioscience clients by treating their brands just like B2C products and services. No matter what is being marketed and sold, the customer is always a human. And while purchases are thought of as being rational in a B2B transaction, they're also inevitably emotional. Helped develop a replicable, yet flexible, research process to dig into clients' companies, customers, and competitors, as well as the market climate, revealing branding opportunities. Over… Show more Surprised B2B technology and bioscience clients by treating their brands just like B2C products and services. No matter what is being marketed and sold, the customer is always a human. And while purchases are thought of as being rational in a B2B transaction, they're also inevitably emotional. Helped develop a replicable, yet flexible, research process to dig into clients' companies, customers, and competitors, as well as the market climate, revealing branding opportunities. Over its 40 years in business, Burns Marketing has mastered the design of communications that are always bold, measurable, and practical.

• Account Executive

  • Sep 2007 - Apr 2011

  Fort Collins, Colorado Area Formed productive and trusting relationships with clients by demonstrating knowledge of their business, industry, customers, and competition. This enabled the agency deliver ideas beyond clients' imagination and expectations. As an example, when a simple yet powerful idea for a Facebook app was approved without changes by a national non-profit client, usership numbers exceeded Farmville in that game's heyday.



LENA Research Foundation

• Product Marketing Manager

  • 2005 - 2007

  Boulder, Colorado Started at square one collaborating with engineers, linguists, and academics to research and bring to life a consumer technology product designed to assess children's early language development. Inspired by psychologists Betty Hart and Todd Risley's groundbreaking work, "Meaningful Differences in the Everyday Experience of Young American Children," the goal of LENA technology is to enrich children's language environment, helping close the 32 million word gap in the first five years and… Show more Started at square one collaborating with engineers, linguists, and academics to research and bring to life a consumer technology product designed to assess children's early language development. Inspired by psychologists Betty Hart and Todd Risley's groundbreaking work, "Meaningful Differences in the Everyday Experience of Young American Children," the goal of LENA technology is to enrich children's language environment, helping close the 32 million word gap in the first five years and the opportunity/achievement gap throughout their lives. Show less