Experience

the tree

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior social media manager

  • Apr 2022 - Present

  • Overseeing social performance for FMCG and Lifestyle clients and making strategic recommendations in order to react to current performance trends• A senior voice within the consumer team and work with other parts of the business to support on communication and the flow of work that comes into your team• Main point of contact for consumer clients if they need to discuss high-level work outside of the Social Media Manager’s remit• Key sign-off figure across consumer reporting and ensure each document is consistent across our client remit. Responsible for maintaining the quality of the reports and working with your team to deliver these yearly, quarterly, monthly, and weekly - Ensuring that any insights and recommendations included in reporting are actioned within the social output• Overseeing the growth of consumer-based content while being a key figure on campaign-based content, having input and insight into the creative campaigns• Strategic implementation and helping to amplify the tone of voice across the platforms• Ensuring influencer campaigns are consistent with the client remit• Focusing on the growth and well-being of your direct reports, ensuring they have everything the need and focusing on their progression on yearly basis• Delivering FMCG and Lifestyle based pitches delivering insight and strategy for these pitches Show less

• Social Media Manager

  • Nov 2020 - May 2022

  • Organic Social Media Manager for B2C clients• Line manager to Social Team members• Creating and supporting social strategies aimed at boosting client sales, traffic and brand awareness• Influencer management: scouting effective partnerships and making them happen• Overseeing community management for retained clients across Facebook, LinkedIn, Twitter and Instagram• Planning and overseeing photoshoots and freelancers• Monthly and weekly reporting: analysing data and producing insightful reports• Content management: briefing & approving creative and scheduling content• Ownership of management areas including social planning, calendars, and reports• Collaborating with the Paid team to develop two-fold organic and paid social output • Day to day client contact for clients• New business support and team recruitment Show less

• Social Media Executive

  • Jul 2019 - Nov 2020

  • Social Media Exec for B2B and B2C clients• Lead social media executive for organic social content • Created social strategies aimed at boosting client sales, traffic and brand awareness• Implemented influencer campaigns



Truffle Social

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Junior Social Media Exec

  • Aug 2018 - Jul 2019

  On going social media management of Style Library's 6 iconic British brands: Sanderson, Harlequin, William Morris, Anthology, Scion, Zoffany, Style Library and Style Library Contract Supporting and implementing their social ad strategy to establish Style Library's digital footprint, increase brand awareness and drive sales. Community management for a range of Truffle's consumer and lifestyle clients.

• Junior Social Media Exec

  • Jun 2017 - Aug 2018

  Account Manager and Copywriter across a range of consumer and lifestyle sectors including: beauty, food and drink, real estate and fashion. My job is to assist the relationship between a brands social channels and their audience.My day to day role consists of:- Campaign strategy- Community management- Ad strategy- New business proposals- Influencer outreach, tracking and management - PR - Client liaison- Managing content calendars- Social performance and analytic reportingKey accounts I have worked on in the last 12 months:- Mitchells and Butlers- London Design Festival - Zoya- New York Bakery Show less



Style Library

• Denham, Buckinghamshire

• Social Media Marketing Consultant

  • May 2018 - Aug 2018

  4 month In house position as a Social Media Consultant representing Truffle Social. • Devising a social ad strategy to establish Style Library's digital footprint, increase brand awareness and drive sales. • Implementing and managing influencer campaigns • Social community management of Style Library's 6 iconic British brands: Sanderson, Harlequin, William Morris, Anthology, Scion, Zoffany, Style Library and Style Library Contract 4 month In house position as a Social Media Consultant representing Truffle Social. • Devising a social ad strategy to establish Style Library's digital footprint, increase brand awareness and drive sales. • Implementing and managing influencer campaigns • Social community management of Style Library's 6 iconic British brands: Sanderson, Harlequin, William Morris, Anthology, Scion, Zoffany, Style Library and Style Library Contract



NERVE | marketing, advertising, design

• Bournemouth, United Kingdom

• Content Writer

  • Sep 2016 - Sep 2017

  I wrote monthly articles for the entertainment sector of Nerve Magazine, Bournemouth University's student magazine during my second year of study. For these I would conduct in depth research and analysis into potential stories and leads. The style and tone of my writing had to reflect that of the publisher and I have learnt how to channel my own writing style. As a content writer I proof read for fellow writers and suggested new leads and content ideas. I wrote monthly articles for the entertainment sector of Nerve Magazine, Bournemouth University's student magazine during my second year of study. For these I would conduct in depth research and analysis into potential stories and leads. The style and tone of my writing had to reflect that of the publisher and I have learnt how to channel my own writing style. As a content writer I proof read for fellow writers and suggested new leads and content ideas.



Bournemouth University

• Bournemouth, United Kingdom

• Student Blogger

  • Aug 2016 - Sep 2017

  As a student blogger I write creative posts promoting life at BU and university education. Each month I am given blog titles or I propose content suggestions to the university if there are particular events I think needed awareness. The content covers a variety of topics for both current and prospective students. Please use this link to read some of my posts https://microsites.bournemouth.ac.uk/undergraduate/author/i7421366/ As a student blogger I write creative posts promoting life at BU and university education. Each month I am given blog titles or I propose content suggestions to the university if there are particular events I think needed awareness. The content covers a variety of topics for both current and prospective students. Please use this link to read some of my posts https://microsites.bournemouth.ac.uk/undergraduate/author/i7421366/