Experience

meQuilibrium

• United States
• Software Development
• 1 - 100 Employee

• SVP, Director of Content & Head of Learning

  • Jul 2015 - Present

  Leading content development, learning, training, and coaching for a groundbreaking digital stress-reduction solution, based on the cognitive science of resilience. Serving in a cross-functional role, as the voice of the brand, science, and end-user—matrix with product, marketing, technology, and sales. Tasked with creating the next generation product to win in the marketplace and to build the company as the thought leader in the wellbeing and human capital management space. Leading content development, learning, training, and coaching for a groundbreaking digital stress-reduction solution, based on the cognitive science of resilience. Serving in a cross-functional role, as the voice of the brand, science, and end-user—matrix with product, marketing, technology, and sales. Tasked with creating the next generation product to win in the marketplace and to build the company as the thought leader in the wellbeing and human capital management space.



Wellbeing with Alanna

• National Board Certified Health and Wellness Coach

  • Dec 2019 - Present

  I’m a resilience expert and board-certified health coach for perfectionistic, burned-out executives who want to ditch self-loathing, people-pleasing, and toxic stress. My Limitless Method program puts you in control of your habits, happiness, & ability to handle any work or family obstacle that comes your way. https://www.alannafincke.com/ I’m a resilience expert and board-certified health coach for perfectionistic, burned-out executives who want to ditch self-loathing, people-pleasing, and toxic stress. My Limitless Method program puts you in control of your habits, happiness, & ability to handle any work or family obstacle that comes your way. https://www.alannafincke.com/



Altitude Inc.

• United States
• Design Services
• 1 - 100 Employee

• VP, Marketing

  • Apr 2013 - Jul 2015

  First strategic marketer hired to drive growth and build brand awareness of award-winning design and innovation consultancy. Created multi-platform plan that delivered results—filling pipeline with qualified leads, raising brand perception, and contributing to bottom line revenue First strategic marketer hired to drive growth and build brand awareness of award-winning design and innovation consultancy. Created multi-platform plan that delivered results—filling pipeline with qualified leads, raising brand perception, and contributing to bottom line revenue



Continuum

• United States
• Design Services
• 100 - 200 Employee

• Communications Director

  • May 2011 - Apr 2013

  Directed marketing and communications for global design and innovation consultancy. Year-end highlights include: 109% increase in site referrals, 35 bylined articles in key target publications, 47 media placements in high-level outlets, 18 speaking engagements, 63% increase in Twitter followers, 54% increase in Facebook likes

• Communications and Content Consultant

  • Feb 2010 - May 2011



Martha Stewart Living Omnimedia

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Contributing Editor

  • Nov 2009 - Jan 2011

• Editor-in-Chief

  • Feb 2006 - Nov 2009

  Directed and developed the Whole Living brand across multiple media platforms in Martha StewartOmnimedia stable: print (magazine, books, SIPs), digital, broadcast



Bauer Media Group - USA

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Director

  • 2002 - 2006



Wenner Media

• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Editor

  • 2000 - 2002



Hachette Filipacchi Media

• Book and Periodical Publishing
• 200 - 300 Employee

• Articles Editor

  • 1995 - 2000