Alanna Witherspoon

Digital Marketing Coordinator and Ecommerce at Century Home Fashions Inc
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Contact Information
us****@****om
(386) 825-5501
Location
Oakville, Ontario, Canada, CA

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Experience

    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital Marketing Coordinator and Ecommerce
      • Nov 2022 - Present

    • Business Development Specialist
      • 2022 - Present

    • Canada
    • Personal Care Product Manufacturing
    • 1 - 100 Employee
    • Brand Ambassador
      • Aug 2022 - Present

    • Content Blogger
      • Oct 2022 - Present

      Lifestyle Blog Lifestyle Blog

    • Food and Beverage Services
    • Business Development Manager
      • Nov 2020 - Aug 2022

       Leading a start-up organic juice business from ground up Monitor sales and margin performance against budgets and forecast Manage replenishment plans to ensure that sales are optimized and stores are without missing SKUs full product life cycle for timely execution of initial delivery, replenishment and exit strategies Monitors exceptions on merchandise inventory stock levels and recommends necessary adjustments. Prepare, recommend, and communicate weekly product performance Manages ecommerce and ecomm merchandise to ensure full cycle of products and allocation Build financial sales, gross margin and inventory plans at a weekly, monthly and seasonal basis Establish, maintaining and building strong relationships with vendor and clients to achieve goals Determine manpower, equipment and raw materials needed to cover production demand, consolidations, recommended repeats, RTVs present revised projections and recommendations to cross functional partners and senior leadership Prepare presentations, event materials, forms, import documents, etc. Create allocation strategies, incorporating the merchandise plan and flow strategy to meet inventory needs Conduct purchase order follow up with retailers and resolve all related distribution issues

    • Canada
    • Financial Services
    • 700 & Above Employee
    • Asset Management Specialist
      • Apr 2019 - Oct 2020

        Handling the assets and one-time chargebacks of 9000+ employees.  Providing licensing for software when applicable  Multitasking requests for software or hardware with ongoing projects for consolidation Develop projects to improve the Demand Planning organization and efficiency Consolidate expenses by locating costs that are no longer required and auditing software/hardware expenses. Entering invoices into expense reporting software with correct information to be processed, approved by VPs and sent to vendors  Working with Databasics to pay invoices within time allowance Liaises effectively with suppliers, customers, shipping, and brokers

    • IT Data & Ops
      • Jan 2019 - Apr 2019

      administration and As400 tasks priror to be transferred to Asset Management

    • United States
    • Retail
    • 700 & Above Employee
    • Counter Manager
      • May 2017 - Apr 2018

       Budgets and forecasts in order to achieve all KPIs plan and maximize profitability Stock controls and distributions whereby you ensure that the product assortments, volumes and store & product attributes are maximized reviewing stock to sales ratios, responding to changing sales trends, and ensuring plan sales, plan mark-ups, and plan markdowns are achieved Communicate issues to manager with and recommend actions that are aligned with financial objectives Provide Merchants with analytics to support assortment decisions by channel and develop promotional and markdown strategies to maximize profitability and sales Identify and communicate potential inventory liabilities and drive appropriate actions to resolution

    • Store Manager
      • Jun 2016 - Dec 2016

      o Scheduling the staff based on the needs of the business.o Coaching new and current employee to improve the customer service and sales.o Analyzing sales reports and giving weekly feedback to head office based on customer wants.o Training new staff within a short period of time, prioritizing how to successfully increase business.o Leading a strong team that has been on the top in the district (highest Upt, Avg Sale, Avg Retail).o Given independence on the visual concepts using a visual guide as a reference tool.o Achieved highest standards in maintenance, and visual presentation of all the stores.o As the highest authority in the store, acquired a new strata of experience in handling the most extreme customer service relations and given full control of a appropriate responses.

    • Canada
    • Retail
    • 100 - 200 Employee
    • Store Manager
      • Jun 2016 - Dec 2016

      *Parted ways due to medical/surgical reasons* Leading promotional campaigns to enhance the products' brand images to the market and reach the target audience. Strategize, develop and present seasonal key item plans that support sales for retail stores communicate potential inventory liabilities and drive appropriate actions to resolution Identify opportunities and risks for cross channel inventory movement and pre-season planning Analyze sales and provide promotional recommendations on inventory product movement to maximize sales & margin Provide recommendations for items to go on markdown Manage Department recaps, weekly selling by classification style & color, highlighting best sellers Analyze all data and create the demand plan based on historical sales, market trends, seasonality, promotions, and inventory levels

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Assistant Manager
      • Dec 2015 - Jun 2016

      o Leading a team and coaching by demonstrating proper customer service to improve saleso Creating effective marketing strategies and strong efficiency by completing tasks on timeo Educating customers on the promotions but also on care instructions for the garments to extend duration.o Analyzing trends and implementing them with the store visualso Creating analytical response by researching trends and responding to competitors promotionso Tracking customer feedback and analyzing data of target market in order to make the store stronger and increase sales

    • Italy
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Head Cashier
      • Nov 2015 - Nov 2015

      Temporary Role contract for Pop Up Shop Temporary Role contract for Pop Up Shop

    • Italy
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Sales Assistant
      • Jun 2015 - Oct 2015

      Contract Roleo Strong retail skills when suggesting product to add-on to purchases made by customerso In charge of Store Operations and visual presentation continuing to maintain it throughout the dayo Having the creative mindset by pairing products for that compliment each other o Strengthening communication skills by learning what the customer is looking for and how their experience waso Illustrating creative nature by pairing products for customers for potential outfits for the day

    • Italy
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Cashier
      • Jun 2015 - Jun 2015

      Temporary contract for pop up shop-Provided customer service to all customers who came into the store-assisted in maintaining the elegance and organization standards the company requested.-educated colleagues on what defined each style of shoe in each category. Temporary contract for pop up shop-Provided customer service to all customers who came into the store-assisted in maintaining the elegance and organization standards the company requested.-educated colleagues on what defined each style of shoe in each category.

    • Canada
    • Retail
    • 1 - 100 Employee
    • Assistant Manager in Training
      • Apr 2014 - Oct 2014

      o Strong retail skills when suggesting product to add-on to purchases made by customerso In charge of Store Operations and visual presentation continuing to maintain it throughout the dayo Having the creative mindset by pairing products for that compliment each other o Strengthening communication skills by learning what the customer is looking for and how their experience waso Illustrating creative nature by pairing products for customers for potential outfits for the day o Strong retail skills when suggesting product to add-on to purchases made by customerso In charge of Store Operations and visual presentation continuing to maintain it throughout the dayo Having the creative mindset by pairing products for that compliment each other o Strengthening communication skills by learning what the customer is looking for and how their experience waso Illustrating creative nature by pairing products for customers for potential outfits for the day

    • Contributing Writer
      • Jan 2013 - Aug 2014

      Contributing writer to the magazine. One of my articles is published in the 2014 Spring of Chloe Magazine. This article was about Lisa Corbo of George C. Page 40-41 http://joom.ag/1QmX#.Uzn7R1JL6Pk.mailto Contributing writer to the magazine. One of my articles is published in the 2014 Spring of Chloe Magazine. This article was about Lisa Corbo of George C. Page 40-41 http://joom.ag/1QmX#.Uzn7R1JL6Pk.mailto

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Associate
      • Jul 2013 - Apr 2014

      ● Styling customers in their apparel and matching accessories to create full complete looks for their lifestyle● Creating strong visuals and marketing when changing wall fixtures, mannequins, and tables for the store. ● Supported fellow staff and managers by providing top customer service and creating clientele book to increase business attraction. ● Styling customers in their apparel and matching accessories to create full complete looks for their lifestyle● Creating strong visuals and marketing when changing wall fixtures, mannequins, and tables for the store. ● Supported fellow staff and managers by providing top customer service and creating clientele book to increase business attraction.

    • CEO
      • Dec 2012 - Apr 2014

      Steal hearts are specialized consultants in the fashion industry. We focus on consulting our clients with manufacturing, designing and giving them the support and resources they need to support their brand and name. Steal hearts are specialized consultants in the fashion industry. We focus on consulting our clients with manufacturing, designing and giving them the support and resources they need to support their brand and name.

    • Manager of Fashion Affairs
      • Oct 2012 - Jun 2013

    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Sales Associate
      • 2012 - 2013

      ● Educating customers on leather care and design of the garment● Making important notes for the alteration team based on the request of the customer (hems, taking in, etc)● Creating strong visual displays to increase traffic for slow periods in the mall.● Marketing high end leather products to customers and educating them on the brand as a whole. ● Educating customers on leather care and design of the garment● Making important notes for the alteration team based on the request of the customer (hems, taking in, etc)● Creating strong visual displays to increase traffic for slow periods in the mall.● Marketing high end leather products to customers and educating them on the brand as a whole.

    • Backstage Assistant/Admin/Intern
      • Oct 2011 - Jul 2012

    • Vounteer
      • 2012 - 2012

Education

  • George Brown College
    Diploma, Fashion Design
    2021 - 2022
  • George Brown College
    Certificate, Retail buying
    2015 - 2015
  • George Brown College
    Diploma, Fashion Business
    2013 - 2014
  • Abbey Park High School
    High School, Fashion Studies
    2006 - 2010

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