Managing Director | LinkedIn Trainer and Coach

• Sep 2010 - Present

Chat Marketing helps business owners and marketers attract more clients and increase their profitability, through social media and digital marketing workshops, training courses and 1-2-1 coaching. Chat Marketing helps business owners and marketers attract more clients and increase their profitability, through social media and digital marketing workshops, training courses and 1-2-1 coaching.

Marketing Manager | Social Media | PR

• Jan 2005 - Dec 2010

ROLES & RESPONSIBILITIESManage a combined annual marketing budget (for both visitor attractions).Responsible for marketing two four-star visitor attractions, which are in different markets and at different stages of the product life cycle. Part of the senior management team reporting directly to the Director of Education.Inform corporate plans and devise and implement marketing plans to achieve both marketing and corporate objectives. Responsible for all Leisure, Corporate, Commercial and Education marketing.Duty Manager role responsible for daily running of visitor attraction.Manage Social Media Marketing for both Dundee Science Centre and Satrosphere Science Centre.ACHIEVEMENTS In the midst of recession 2009 was the busiest year ever for both Sensation and Satrosphere with 2008 being the second busiest.Visitor numbers have grown by 27% in the five years that I have been Marketing Manager, compared with 3% growth figure in the years prior to joining the organisation.Spend per Head figures have grown by 19% since joining the company. Produced an award-winning leaflet in 2006 – voted ‘Leaflet of the Year’ by ASVA (Association of Scottish Visitor Attractions) and was Runner up in the 2007 Website of the Year Award. Guest speaker at European Customer Experience World 2010 and CIM International Tutor Conference 2006.Excellent track record in writing press releases and gaining publication.

Customer Executive (Marketing)

• 2001 - 2005

ROLES & RESPONSIBILITIESAssisted with all Convention Bureau (Business Tourism arm of Tourist Board) activities. Planning, compilation and distribution of promotional and informative print as well as other information projects such as websites.Dealt with the press and travel media to project and promote Fife in a positive and imaginative manner.Managed a variety of ad hoc projects including supervision of budgets.Worked with external public, private and voluntary sector organisations on projects of mutual benefit.Provided marketing advice and assistance to members of the Fife Tourist Board.Overall responsibility for managing the Board’s participation in Scotland’s largest annual trade show, Expo (including staff management, press & PR, pre and post event marketing etc).Ensured high-quality research was available to staff and businesses in a relevant and timely manner.Part of the Collaboration on Tourism Group which was a highly influential group set up to maximise the benefits of tourism in the Tayside area.ACHIEVEMENTS Established a Family History Forum in Fife that became a Scotland-wide model for industry engagement.Developed one of the first Scottish regional tourist trade websites for Fife.Helped St Andrews Bay Hotel (Now Fairmont Hotel) create an innovative Family History package.Part of the development team responsible for the acclaimed ‘Kingdom of Life’ campaign, which successfully combated the negative publicity brought about by Foot & Mouth disease.

Events Co-ordinator (St Andrews Week)

• Aug 1999 - Nov 2000

ROLES & RESPONSIBILITIESResponsible for the organisation, co-ordination and promotion of the Food & Drink Fair during St Andrews Week.Assist in the organisation of a number of other events during St Andrews Week.Attract visitors by utilising a variety of marketing measures such as advertising, radio interviews, public relations and print production.ACHIEVEMENTS Helped generate year-on-year growth for St Andrews Week.Secured commercial sponsorship from Quaker Oats for Food and Drink Fair.

Tourist Information Assistant

• Jun 1999 - Nov 2000

ROLES & RESPONSIBILITIESAdvise and direct visitors to local attractions, amenities and accommodation providers.Provide visitor information and directions within Fife and beyond.Plan and create itineraries for tours of Scotland and beyond.Book accommodation using the Local and National Accommodation Booking service.Marketing fulfilment.Carry out various retail tasksACHIEVEMENTS Managed Fife Tourist Board’s presence at Open Championship.Took part in live radio broadcast.

Part Time Fixed-Term Lecturer (Tourism)

• Jan 1999 - Nov 2000

Delivering a wide variety of tourism and business subjects from NC to HND level. Specialised in tourism marketing.Also did same at Angus College (Arbroath), Perth College and Abertay University (to degree level). Delivering a wide variety of tourism and business subjects from NC to HND level. Specialised in tourism marketing.Also did same at Angus College (Arbroath), Perth College and Abertay University (to degree level).

Part Time, Fixed Term Lecturer

• 1997 - 2000

ROLES & RESPONSIBILITIESOnline tutor, news letter editor and research analyst for a European funded project.Wrote and assessed course materials.ACHIEVEMENTS Developed the assessment material for a Personal Development Award in Visitor Attraction Operations.Developed Marketing and Customer Care material for a pioneering online tourism training project for SMEs and became online tutor for the course.Secured a newsletter interview from the Tourist Board Chief Executive of the time, Tom Buncle.

Part Time, Fixed Term Lecturer

• Feb 1999 - Jun 1999

Deliverered the Tourism Marketing module to Under Grad students. Set and marked assessments and final exams. Deliverered the Tourism Marketing module to Under Grad students. Set and marked assessments and final exams.

Part Time Fixed Term Lecturer

• Dec 1997 - Jun 1998

Volunteer Worker

• Nov 1996 - Mar 1997

Helped in the day-to-day running of this 5 Star Visitor Attraction.Work-shadowed manager and undertook various projects. Helped in the day-to-day running of this 5 Star Visitor Attraction.Work-shadowed manager and undertook various projects.

Senior Sales Assistant

• 1990 - 1992

Sales Assistant

• Aug 1988 - Aug 1990