Alanis, Yee Man Ko
Vice President, Branding and Marketing at Micro Connect | 滴灌通- Claim this Profile
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French- elementary -
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Bio
Credentials
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國家語委水平測試（合格）
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Experience
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Micro Connect | 滴灌通
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Hong Kong
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Financial Services
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1 - 100 Employee
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Vice President, Branding and Marketing
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Sep 2022 - Present
Media relations, branding and marketing. Successfully launched the prelude for MCEX, the Micro Connect Macao Financial Assets Exchange, with a record number of 500 attendance from Greater Bay Area in Macau, in two months’ time. Registered the trademark for MCEX in China, Macau and Hong Kong. Launched a website for MCEX within one month to showcase the new exchange platform’s capability. Managed a media campaign to drive more than 100+ media reports in Greater China on the inaugural event. On government relations and strategic communications, successfully hosted an event to facilitate further co-operation between Micro Connect and Hainan province. Show less
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Fitch Ratings
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United States
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Financial Services
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700 & Above Employee
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Associate Director, Corporate Communications, Asia Pacific
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Apr 2019 - Sep 2022
On media relations:Managing relationships with media in North Asia especially in Greater China region, preparing news releases and media interviews, monitoring credit market news, preparing daily news brief to management, conducting research on media landscape in PRC, Taiwan and APAC countries, arranging press conferences, crisis management.On social media:Managing the corporate social media accounts especially the Chinese social media platforms, including content creation, content marketing, scheduling, etc. Show less
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Senior Communications Associate, Corporate Communications, Asia Pacific
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Jul 2016 - Apr 2019
Develop social media strategy for Greater China - Weibo and WeChat in particular. Messaging through social and traditional media, pitching and building media relations for APAC region, also dealing with traditional corporate communication tasks such as daily news summary, media pitching, video production, while updating the corporate website. Also, helping out the corporate events management.
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Hong Kong Exchanges and Clearing Limited (HKEX)
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Hong Kong
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Financial Services
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700 & Above Employee
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Associate, Digital Communications, Corporate Communications
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Sep 2014 - Jun 2016
Develop social media strategy and promote website traffic growth.Messaging through social and traditional media.Media relations building.Event management, publication production and preparing news briefs.
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Media and Public Relations Officer
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Apr 2011 - Sep 2014
On media relations:Preparing news releases and media interviews, monitoring news media, preparing daily news brief to management, conducting research on media landscape in PRC and Taiwan region, arranging press conferences, crisis management.On publications:Help on design and formatting of annual financial reports;Preparing brochures and booklets;Preparing souvenirs for marketing campaigns;On event management:Arranging media events, for example, annual media lunch and anniversary reception. Show less
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I-cable News
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Hong Kong
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Assistant Subeditor
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2008 - 2010
Arranging newscasts, preparing round the clock news updates, supervising the whole newscast production and live broadcast on breaking news. Arranging newscasts, preparing round the clock news updates, supervising the whole newscast production and live broadcast on breaking news.
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TVB
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Hong Kong
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Subeditor
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2006 - 2008
Translating newswire, newcast production and arranging news content Translating newswire, newcast production and arranging news content
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Education
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2017 - 2019
The University of Hong Kong
Master's degree, Social Sciences, Media, Culture & Creative Cities -
2003 - 2006
Hong Kong Baptist University
Bachelor of Social Science - English Journalism, Journalism -
2005 - 2005
City, University of London
Exchange programme, Journalism
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