Experience

Steel Sports

• United States
• Spectator Sports
• 1 - 100 Employee

• Senior Vice President, Brand and Communications

  • 2020 - Present

  Steel Sports is a social impact business with the mission of inspiring youth to reach their potential, on and off the field, by developing them as athletes and people through the Steel Sports coaching system. Through its “kids first” approach, Steel Sports is establishing the Steel standard in youth sports and coaching, forging the next generation of leaders by instilling Steel Sports’ core values: Teamwork, Respect, Integrity and Commitment. Steel Sports creates a positive youth sports experience – building character and teaching life lessons - for 100K+ athletes each year. In addition to Steel United Soccer, and Team Steel Baseball and Softball, Steel Sports operates Lasorda Legacy Park and the National Youth Baseball Championships in Yaphank Long Island. Show less



Positive Coaching Alliance

• Non-profit Organizations
• 1 - 100 Employee

• Executive Director Los Angeles Chapter

  • 2015 - 2020

  Positive Coaching Alliance (PCA) develops BETTER ATHLETES, BETTER PEOPLE through resources for youth and high school sports coaches, parents, leaders and student-athletes. Oversaw $2.5M in revenue generated from fundraising and programs. Led the reach of 400k+ youth through 1,000+ live workshops throughout Southern California. Managed the Chapter Board, Leadership Council, L.A. staff, and Trainers. Implemented programming to address Social Emotional Learning, Mental Health, Workforce Preparedness and Character Development for athletes, coaches and parents. Secured funding and partnerships with SOCAL professional sports teams, the LA84 Foundation, Children's Hospital-LA, Score Sports and many other supporters of sports-based youth development. Show less



Children's Bureau of Southern California

• United States
• Non-profit Organizations
• 200 - 300 Employee

• Vice-Chairman Board of Directors

  • 2001 - 2016

  Served as a Board Member and Marketing and Communications Committee Chair for Non-Profit that employs cutting edge strategies designed to prevent child abuse. Children’s Bureau is a national model for programs and services that strengthen at-risk communities through education, good health, nurturing parenting and financial stability. I currently serve on an Advisory Committee. Served as a Board Member and Marketing and Communications Committee Chair for Non-Profit that employs cutting edge strategies designed to prevent child abuse. Children’s Bureau is a national model for programs and services that strengthen at-risk communities through education, good health, nurturing parenting and financial stability. I currently serve on an Advisory Committee.



The Ballpark

• Advertising Services
• 1 - 100 Employee

• Creative Director/Partner

  • 1999 - 2015

  Co-Founder of a premier Sports and Entertainment focused ad agency with the mission of creating Fans of Your Brand. Coached award-winning creative on world-class brands such as ESPN, DirecTV, NASCAR, Disney, Easton, Upper Deck, Ringling Bros. Circus, Fox Sports, and Turner Networks. Co-Founder of a premier Sports and Entertainment focused ad agency with the mission of creating Fans of Your Brand. Coached award-winning creative on world-class brands such as ESPN, DirecTV, NASCAR, Disney, Easton, Upper Deck, Ringling Bros. Circus, Fox Sports, and Turner Networks.



R&R Partners

• United States
• Advertising Services
• 300 - 400 Employee

• Creative Director

  • 2010 - 2013

  Sold The Ballpark to R&R Partners and opened their Los Angeles office. Oversaw Creative on Western Digital, Norwegian Cruise Lines, Big 10 Network, Care 1st Health Care, Hotel Nikko, and TVG. Launched Western Digital’s first-ever Global Brand campaign. Sold The Ballpark to R&R Partners and opened their Los Angeles office. Oversaw Creative on Western Digital, Norwegian Cruise Lines, Big 10 Network, Care 1st Health Care, Hotel Nikko, and TVG. Launched Western Digital’s first-ever Global Brand campaign.



SEIN

• Hospitals and Health Care
• 100 - 200 Employee

• Creative Director

  • 1994 - 1999

  Launched FOX Sports with Emmy Award winning NFL on Fox campaign. Launched NHL and MLB on FOX and re-branded Prime Sports to FOX Sports Net. Created campaigns for NBA and NFL on TNT, HBO Boxing, NASCAR on TBS, and Prime Sports. Then jumped into owning my own advertising agency. Launched FOX Sports with Emmy Award winning NFL on Fox campaign. Launched NHL and MLB on FOX and re-branded Prime Sports to FOX Sports Net. Created campaigns for NBA and NFL on TNT, HBO Boxing, NASCAR on TBS, and Prime Sports. Then jumped into owning my own advertising agency.



Lord, Dentsu and Partners

• Los Angeles, California

• Senior Art Director

  • 1989 - 1994

  Developed award-winning creative campaigns for Suzuki Motorcycles, Westin Hotels, Dole Foods, Acer Computers and Mexico Tourism. Coached the Ad Agency Softball Team and met my wife on the diamond. Developed award-winning creative campaigns for Suzuki Motorcycles, Westin Hotels, Dole Foods, Acer Computers and Mexico Tourism. Coached the Ad Agency Softball Team and met my wife on the diamond.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • 1987 - 1989

  Clients include Kodak, Miller Beer, Computer Associates, Prodigy and Alitalia. Lots of late nights. Clients include Kodak, Miller Beer, Computer Associates, Prodigy and Alitalia. Lots of late nights.



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Art Director

  • 1983 - 1988

  Clients include P&G, General Foods, Post, Unilever and a bunch of brands you see on Mad Men. Clients include P&G, General Foods, Post, Unilever and a bunch of brands you see on Mad Men.