Alan Belniak
Member Board of Directors at 7E Investments- Claim this Profile
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Bio
Tessa Smalley
On my first day of work, Alan was the first person to reach out to me and offer his guidance as I got settled into my new job. He is incredibly knowledgable and takes the time to learn things that not only pertain to his own job, but to the bigger picture as well. This helps everyone around him do a better job because Alan is able to explain not only the "what" of a problem at hand, but the "why." On a personal level, Alan is friendly and warm; he's the type of person to always ask about your weekend or share anecdotes about his family - qualities that I find help to strengthen relationships with the people you work with. I will truly miss working with Alan, and I know that any company with which he works will be bettered by his skills, knowledge, and dedication to his job.
Paul Gillin
Alan is as smart a B2B social media marketer as you'll find. He's especially good at applying tools to the unique needs of B2B companies. He's a terrific presenter and an accomplished blogger. His Subjectively Speaking blog should be in every B2B marketer's RSS reader. On top of that, Alan as a heckuva nice guy, a real pleasure to work with.
Tessa Smalley
On my first day of work, Alan was the first person to reach out to me and offer his guidance as I got settled into my new job. He is incredibly knowledgable and takes the time to learn things that not only pertain to his own job, but to the bigger picture as well. This helps everyone around him do a better job because Alan is able to explain not only the "what" of a problem at hand, but the "why." On a personal level, Alan is friendly and warm; he's the type of person to always ask about your weekend or share anecdotes about his family - qualities that I find help to strengthen relationships with the people you work with. I will truly miss working with Alan, and I know that any company with which he works will be bettered by his skills, knowledge, and dedication to his job.
Paul Gillin
Alan is as smart a B2B social media marketer as you'll find. He's especially good at applying tools to the unique needs of B2B companies. He's a terrific presenter and an accomplished blogger. His Subjectively Speaking blog should be in every B2B marketer's RSS reader. On top of that, Alan as a heckuva nice guy, a real pleasure to work with.
Tessa Smalley
On my first day of work, Alan was the first person to reach out to me and offer his guidance as I got settled into my new job. He is incredibly knowledgable and takes the time to learn things that not only pertain to his own job, but to the bigger picture as well. This helps everyone around him do a better job because Alan is able to explain not only the "what" of a problem at hand, but the "why." On a personal level, Alan is friendly and warm; he's the type of person to always ask about your weekend or share anecdotes about his family - qualities that I find help to strengthen relationships with the people you work with. I will truly miss working with Alan, and I know that any company with which he works will be bettered by his skills, knowledge, and dedication to his job.
Paul Gillin
Alan is as smart a B2B social media marketer as you'll find. He's especially good at applying tools to the unique needs of B2B companies. He's a terrific presenter and an accomplished blogger. His Subjectively Speaking blog should be in every B2B marketer's RSS reader. On top of that, Alan as a heckuva nice guy, a real pleasure to work with.
Tessa Smalley
On my first day of work, Alan was the first person to reach out to me and offer his guidance as I got settled into my new job. He is incredibly knowledgable and takes the time to learn things that not only pertain to his own job, but to the bigger picture as well. This helps everyone around him do a better job because Alan is able to explain not only the "what" of a problem at hand, but the "why." On a personal level, Alan is friendly and warm; he's the type of person to always ask about your weekend or share anecdotes about his family - qualities that I find help to strengthen relationships with the people you work with. I will truly miss working with Alan, and I know that any company with which he works will be bettered by his skills, knowledge, and dedication to his job.
Paul Gillin
Alan is as smart a B2B social media marketer as you'll find. He's especially good at applying tools to the unique needs of B2B companies. He's a terrific presenter and an accomplished blogger. His Subjectively Speaking blog should be in every B2B marketer's RSS reader. On top of that, Alan as a heckuva nice guy, a real pleasure to work with.
Credentials
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Prompt Engineering
CourseraOct, 2023- Sep, 2024 -
Product Analytics Certification
Pendo.ioSep, 2023- Sep, 2024 -
PMC Level I
Pragmatic InstituteNov, 2019- Sep, 2024
Experience
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7E Investments
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United States
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Investment Management
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1 - 100 Employee
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Member Board of Directors
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Oct 2022 - Present
Provide strategic guidance, oversight, and advice to and with the executive team Provide strategic guidance, oversight, and advice to and with the executive team
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VHB
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United States
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Civil Engineering
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700 & Above Employee
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Associate
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Apr 2021 - Present
Associate shareholder
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Senior Product Manager
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Jan 2019 - Present
- Creating a 'foundational base' of product management in a services-based organization, including our product's distinctive competence, charter, mission and vision, and core positioning - Communicating strategy and value of a SaaS-based offering (inside a traditional services-based organization) to internal executives, stakeholders, and project managers - Driving roadmap for main SaaS-based asset management product - helping get from 'idea' to 'implementation' - Building consensus and driving product planning with Software Engineering and Development - Uncovering the 'next big feature' by intuiting what customers are looking to do in their day-to-day jobs - with or without our software - Regularly meeting with and survey customers to understand what they like, don't like, and how they use our product - Uncovering the useful nuggets of information from these customer conversations and stakeholder feedback and sharing with our internal team to shape future iterations of the product - Serving as the de facto Product Marketing lead - reviewing and refreshing website content, updating sales enablement material, refreshing and refining messaging and positioning, and communicating what's new in successive releases - Regularly providing and delivering product demonstrations for prospects of all sizes, bridging the gap between understanding enough of the technical solution as well as enough of the customer pain points Show less
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SAI Global
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India
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Technology, Information and Internet
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1 - 100 Employee
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Global Head of Content Strategy and Social Media
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Jun 2017 - Jan 2019
Responsible for leading the strategy and creation of marketing content for SAI Global. Also responsible for the management of the content calendar, production, timelines and distribution, seeing content through the entire production lifecycle. Oversight of content, assignments and workflow for multiple customer segments, providing a mix of functional workflow management, editorial expertise and leadership to the process. Also responsible for sourcing, implementing and overseeing content workflow technology and tools. Show less
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Social & new media/online consulting (self-employed)
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Independent Consultant
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Feb 2017 - May 2017
For one client, I audited their global social channels (audience analysis, reach, review of past content, mapping to existing objectives), and recommended future courses of action. I provided suggestions regarding posting style and content, as well as where to (and not to) focus future efforts. The engagement concluded with a marketing-wide training on social media + content marketing, as it relates to the buyer's journey. For another client, I audited their social channels, as well as a lightweight analysis of their competitors'. I looked at content of recent postings, and compared that to client-provided data as it relates to target personas. I provided high-level and tactical-level recommendations for future social channel engagements. Show less
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Alignable
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United States
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Social Networking Platforms
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1 - 100 Employee
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Content Marketing Manager + Community Evangelist / Manager + Social Media
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Oct 2015 - Jan 2017
Alignable is the social network for local, small, and independent businesses. As a community evangelist, I worked work inspire others around me (co-workers and members alike) to simply 'do more' with the platform. Colleagues interacted more, searched for and found more content, and interacted more with members. I accelerated content generation by spurring members to participate and contribute more, in response to seeing increased activity levels. I drove for results, aiming to increase weekly member Q+A volume and quality, while reducing spam. > Entirely revamped main page of application, shifting to a news consumption-type feed > Restructured main content vehicles to questions + answers, and how-to articles to better suit member needs, based on observed behaviors > Launched local business owner/runner podcast - real stories from the trenches > Implemented a user-generated content (UGC) strategy + set of tactics to identify and showcase hidden quality content within discussions + comments > Scaled up member questions per day by 9x over 4 months > More than 75% of questions asked each week are answered; more than 82% are answered within 10 days > Mean time to first answer of questions is 1 day (sometimes less) > Dramatically reduced spam rates and complaints within public forum Show less
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The MathWorks
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United Kingdom
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Software Development
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1 - 100 Employee
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Principal Social Media Manager
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Jul 2014 - Oct 2015
As the global head of social media, I was fortunate to work with a cast of seasoned marketers in a process-driven, analytical environment to step-change improve the social media function at a multinational software company. I balanced working within the status quo with trying new things to achieve better results. I championed the use of social media for both the company as well as individuals as a way to connect with communities of people in ways they haven't before - so much so that it resulted in me creating a company-wide training program. I focused on making social media accessible to everyone in a clear and cogent fashion. > Designed and began delivery of comprehensive and robust social media education to marketing employees > Performed comprehensive due diligence of 10+ social media listening and publishing tool suites, including evaluation criteria, vendor review, demonstrations, and business case creation > Led 90-day proof-of-concept roll-out and education around social media listening tool (Synthesio) and influencer identification/mapping > Established version 1 of social media posting calendar framework for internal use > Served as internal consultant / liaison for social media support for several student competitions > Led the strategy and execution of social media interactions on behalf of The MathWorks for MATLAB Show less
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Continuum Managed Services, LLC
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United States
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Individual and Family Services
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Community Evangelist [contract]
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Apr 2014 - Jul 2014
I worked cross-functionally to connect social media and content with our partners (customers) to create and enhance community presences and interaction. The net result? Elevate their brand perception and affinity for Continuum. I also led the on-going marketing interactions with Continuum's highest-priority strategic peer group, and also created three new marketing campaigns ... all within a 90-day contract. > Community: sourced input via customer feedback, drafted and presented strategy, mapped out features/functions, vetted vendors, selected technology > Strategic partnership: managed day-to-day marketing relationship with one of Continuum’s larger strategic peer groups, including launching new offerings > Program management: created three marketing programs as part of a larger campaign for one of Continuum’s service offerings, attached messaging to CTAs and assets, identified and communicated cross-functionally deliverables and timeline > Social media: created internal- and external-facing social media content, set strategic direction for use of social media at upcoming events, collaborated with other social media professionals on tactics and execution > Content: served as occasional content reviewer and editor Show less
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LogMeIn
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United States
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Software Development
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700 & Above Employee
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Director, Inbound Marketing (hired as Director of Content Marketing)
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Aug 2013 - Mar 2014
I brought a quantitative and analytical approach to prioritize a staggering amount of content requests from product owners. I worked like a sponge to take it all in: the product lines, requests, demands, interests, market sensing ... and then created a content calendar to match that. > Created macro-level content calendar process and protocol > Created and vetted company content marketing strategy, social media strategy, and inbound marketing approach > Established and ran cross-functional/interdepartmental input and review team > Created and executed multi-channel plans to activate content once complete > Rapidly built stable of external content writers for middle-of-funnel content > Co-led efforts in influencer identification program > Lead content creation drive for B2B pilot project (two campaigns) > Routinely read, edited, and optimized landing page copy for better readability and calls to action Show less
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PTC
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United States
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Software Development
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700 & Above Employee
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Global Director of Social Media
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Jun 2009 - Apr 2013
Balancing between strategic and tactical, I charted the course for this first-ever role at PTC. I used my love of extracting and manipulating data to evangelize and showcase the power of social media to the company. I was crafty with ideas and came up with ways to showcase the PTC name at events and elsewhere on social media with little to no budget. I led my own charge to take on challenges and insert myself into colleagues' projects where I could, to figure out if/how social media and content marketing could play a role in their work.> Authored and published PTC’s first-ever global social media strategy> Aided in roll-out of PTC’s first-ever social media interaction guidelines> Consulted strategically on social and “web 2.0”-flavored initiatives for a new product, Windchill SocialLink> Authored and delivered several 1:1 and 1:group tailored training sessions, leading to an internal digital marketer series – an opt-in, once-a-month mini-workshop session on one topic related to digital marketing> Leading strategy and execution around use of eBooks as a supplement to or replacement of whitepapers; similarly for notion of brand journalism> Advising peers and colleagues on use of social media in increasing virtual and live event attendance/registration; similarly for product launch > Launched and co-maintain several Twitter accounts on behalf of the company> Led company initiative to implement customer-contributed, wiki-style documentation for products> Co-Chair of the Massachusetts Technology Leadership Council’s Social Media Cluster> Led technology discussion, from PTC perspective, on new digital and social elements for our annual customer conferences> Consulted, advised, and participated in the creation and launch of PlanetPTC Community, PTC’s digital online customer community> Spoke at and participated in several conferences and panels relating to digital and social media; similarly, have been invited to guest-lecture at local universities Show less
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Software Product Manager
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Jun 2007 - Jun 2009
>Engaged in a ~ $5M re-write of the user-interface of Mathcad; collaborating with product development, product definition, and quality assurance staff via an Agile-development methodology >Define/clarify product requirements collected from users; compare/contrast to competition; distill requirements into feature- and function-specifications for delivery to product development and development staff>Collaborate with other product management staff to define product interoperability requirements, and enhance the user-interface and customer usability of interoperable products>Executed product retirement, including customer interviews, financial evaluation, and expected customer reactions; led execution efforts and advised on internal and external communications>Support marketing groups via whitepaper contributions and competitive analyses direction; assist sales organizations via product demonstrations, product roadmap and overview; promote awareness of product at tradeshows Show less
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Boston Product Management Association (BPMA)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Volunteer Mentor
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Jan 2009 - Apr 2013
Advised rising product managers and marketers on how to better position themselves and address everyday work challenges; participated in round-table discussions within a vocal and intellectual group setting Advised rising product managers and marketers on how to better position themselves and address everyday work challenges; participated in round-table discussions within a vocal and intellectual group setting
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Mass Technology Leadership Council
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United States
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Non-profit Organizations
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1 - 100 Employee
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Co-chair of the Social Media Cluster (Volunteer)
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Jan 2011 - Mar 2013
Helped plan annual sessions, advise on content, arrange for speakers, promote the event to increase attendance Helped plan annual sessions, advise on content, arrange for speakers, promote the event to increase attendance
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Senior Transportation Project Engineer
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Feb 2000 - Jun 2007
> Authored budgets and contracts; mapped out and conducted due diligence and deep-level evaluations and analyses; estimated workflow and delegated work to junior staff; coordinated with senior managers; managed client interactions and expectations; created persuasive content for public meetings > Collaborated with cross-functional design teams (both in-house and externally) to create conceptual design alternatives for clients and ensure design feasibility > Attended and delivered public presentation meetings on behalf of and in support of the client and project, often times to disapproving public agencies and public citizens > Coordinated transitional phases of projects with other divisions of project, including an ‘intangible’ knowledge transfer Show less
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Maryland State Highway Administration
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United States
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Civil Engineering
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700 & Above Employee
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Project Engineer
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Jun 1997 - Feb 2000
Facilitated permitting and construction of several state-funded transportation projects. > Enrolled in a Graduate Engineer Training Program, permitting compressed engagements in several offices for short periods, contributing to a well-rounded career. Facilitated permitting and construction of several state-funded transportation projects. > Enrolled in a Graduate Engineer Training Program, permitting compressed engagements in several offices for short periods, contributing to a well-rounded career.
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Education
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2006 - 2009
Babson F.W. Olin Graduate School of Business
MBA, Technology Entrepreneurship -
1993 - 1997
Worcester Polytechnic Institute
BS, Civil Engineering -
Agawam High School
