Experience

Freelance Promotions, Marketing and Public Relations

• Advertising Services
• 1 - 100 Employee

• Communications & Public Relations Professional

  • Jun 2019 - Present



Marist Sisters’ College Woolwich

• Marketing & Communications

  • Jul 2021 - Present



St Ursula’s College Kingsgrove

• Marketing & Communications

  • Sep 2020 - Present



Commercial Radio & Audio

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Communications Director

  • Aug 2019 - Nov 2020

  • Develop and execute the national PR and communications strategy for CRA; • Promote the annual national radio conference, Australian Commercial Radio Awards (ACRAs), Siren Awards and other industry initiatives including RadioApp, Australian Podcast Ranker, radio rating surveys, industry research, regulatory submissions and DAB+ digital radio; • Write and distribute media releases and statements; • Identify and manage media issues and provide crisis and issues management advice as needed; • Work closely with and support CRA’s regulatory, digital, events and marketing teams to achieve organisational objectives; • Develop editorial and social media content and opportunities; • Research and write speeches for CEO.



Netball NSW

• Australia
• Spectator Sports
• 1 - 100 Employee

• Media & PR Manager - GIANTS Netball, Participation & Engagement

  • Apr 2018 - May 2019

  • Develop and lead the media, PR and communications strategy for GIANTS Netball; • Develop and lead the media, PR and communications strategy for Netball NSW Participation Programs and Community Engagement streams; • Work closely with GIANTS Netball players, coaches and support staff to secure key media coverage and manage media obligations; • Discover and develop opportunities for personal brand building and mainstream exposure for GIANTS Netball players; • Work closely with Suncorp Super Netball broadcaster (Channel Nine) on integrated PR/promotional opportunities; • Develop and drive the social and digital strategy for GIANTS Netball and Netball NSW Participation and Community Engagement programs and activities; • Create content and speech notes as required for GIANTS Netball events; • Produce media previews and media releases for GIANTS Netball and for Netball NSW Participation and Community Engagement products and programs; • Produce editorial content for match day magazines for GIANTS Netball; • Lead and develop direct report - Video Content and Digital Co-ordinator; • Write weekly match reports for GIANTS Netball games; • Oversee the maintenance of the GIANTS Netball website and Netball NSW website and the creation of relevant content for both; • Manage distribution of eDMs for the GIANTS Netball and Netball NSW databases.



Nikstar PR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist (contract)

  • Sep 2016 - Feb 2018

  • Manage Ignite Elite Artists account, looking after personal publicity for Ignite Elite Artists talent surrounding entertainment projects, profile building and social media coaching; • For over eight months, managed publicity and media relations for Stan, Australia’s leading local streaming service, where duties included pitching and coordinating interviews; arranging review materials and previews for entertainment media; coordinating premiere events; coordinating talent tours; coordinating media access for set visits, press junkets and media events in the U.S. and U.K.; setting up promotional competitions and giveaways; • Develop and write press kits, press releases, media alerts, campaign reports and integrated PR plans; • Work with other Nikstar clients where needed, including working on the 2017 Matildas v Brazil International Series for the FFA and the 2016 Australian Academy of Cinema and Television Arts (AACTA) Awards and 2017 Dolen Warren Awards red carpets.



O2E Brands

• Canada
• Consumer Services
• 200 - 300 Employee

• Public Relations Manager

  • Nov 2014 - Jul 2016

  * Provide proactive and reactive media relations management and outreach for four franchised companies (1-800-GOT-JUNK?, WOW 1 DAY PAINTING, You Move Me, and Shack Shine) on a local and national level; * Use multi-channel communications plans and employ storytelling and narrative-driven strategies to engage consumers and drive franchise development opportunities; * Lead product placement and trade-out agreement outreach, negotiation and coordination for brands across North America and Australia; * Oversee and create content for 1-800-GOT-JUNK? Facebook and Twitter accounts and national blog; * Create publicity assets: media lists, press releases and alerts, key messaging and briefing notes; * Media monitoring and reporting.



Blue Planet Public Relations

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Sep 2013 - Sep 2014

  * Manage publicity for large-scale pop culture events Oz Comic-Con Perth 2014, Oz Comic-Con Adelaide 2014, Oz Comic-Con Melbourne 2014, Oz Comic-Con Brisbane 2014 and Oz Comic-Con Sydney 2014;* Compose publicity assets such as press releases, statements, coverage reports and key messaging;* Develop strategic multi-channel communications strategies to drive engagement with target audiences;* Proactive pitching of interviews, giveaways and stories to traditional and emerging media across TV, radio, print and online;* Coordinate interview schedules and press days with talent agents and publicists and manage press junkets ahead of each event;* Manage team of assistants, photographers and interns.

• Publicist

  • Feb 2013 - Sep 2013

  * Coordinate publicity for pop culture events Oz Comic-Con Perth 2013, Oz Comic-Con Adelaide 2013, All Hell Breaks Loose IV, Vampire Diaries 3: Home to Mystic Falls and Oz Comic-Con Melbourne 2013;* Supervise media accreditation for events and manage media interview requests;* Coordinate interview schedules and pre-event publicity with talent, talent agents, publicists and media;* Prepare press releases, press kits, coverage reports and interview briefing schedules for talent and talent representatives;



The Lantern Group

• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist - Adoption Awareness 'Adopt Change' Launch Event

  • Aug 2014 - Aug 2014

  * Managed talent and media at red carpet launch event for National Adoption Awareness Week's new 'Adopt Change' initiative. * Managed talent and media at red carpet launch event for National Adoption Awareness Week's new 'Adopt Change' initiative.



Nikstar PR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist (Red Carpet/Media Room) - 2014 TV WEEK Logie Awards

  • Apr 2014 - Apr 2014

  * Talent and media management on red carpet for TV WEEK Logie Awards - Australia's biggest red carpet event; * Coordination of media and talent in backstage media room during event. * Talent and media management on red carpet for TV WEEK Logie Awards - Australia's biggest red carpet event; * Coordination of media and talent in backstage media room during event.



Nikstar PR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist (Red Carpet/Media Room) - 2014 Australian Academy of Cinema and Television Arts Awards

  • Jan 2014 - Jan 2014

  * Talent and media management on red carpet for AACTA Awards; * Coordination of media and talent in backstage media room during event. * Talent and media management on red carpet for AACTA Awards; * Coordination of media and talent in backstage media room during event.



Nikstar PR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist - Thursday FC (SBS television) additional publicity

  • Nov 2013 - Nov 2013

  * Additional media outreach and interview coordination for SBS television series Thursday FC, a sports variety television program covering professional association football in Australia. * Additional media outreach and interview coordination for SBS television series Thursday FC, a sports variety television program covering professional association football in Australia.



Nikstar PR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist (Red Carpet/Media Room) - 2013 TV WEEK Logie Awards

  • Apr 2013 - Apr 2013

  * Talent and media management on red carpet for TV WEEK Logie Awards - Australia's biggest red carpet event; * Coordination of media and talent in backstage media room during event. * Talent and media management on red carpet for TV WEEK Logie Awards - Australia's biggest red carpet event; * Coordination of media and talent in backstage media room during event.



Big Day Out Sydeny

• Publicist (event days)

  • Jan 2013 - Jan 2013

  * Help coordinate media access and interviews at live music event The Big Day Out. * Help coordinate media access and interviews at live music event The Big Day Out.



Nikstar PR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist (Red Carpet/Media Room) - 2013 Australian Academy of Cinema and Television Arts Awards

  • Jan 2013 - Jan 2013

  * Talent and media management on red carpet for AACTA Awards; * Coordination of media and talent in backstage media room during event. * Talent and media management on red carpet for AACTA Awards; * Coordination of media and talent in backstage media room during event.



Confidential

• Personal Assistant

  • Jun 2012 - Dec 2012

  * Coordinated schedules, meetings, travel and appointments; * Received and respond to requests from organizations, media, members of the film industry and the public; * Set up and monitored media interviews; * Managed household up-keep and administered tasks and schedules for household staff; * Helped with event coordination and administration for not-for-profit organization founded by employer; * Liaised with talent agents, publicists, business manager, lawyers, not-for-profit organization board, media and various organizations.



The Lantern Group

• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist (Red Carpet/Media Room) - 2012 TV WEEK Logie Awards

  • Apr 2012 - Apr 2012

  * Talent and media management on red carpet for TV WEEK Logie Awards - Australia's biggest red carpet event; * Coordination of media and talent in backstage media room during event. * Talent and media management on red carpet for TV WEEK Logie Awards - Australia's biggest red carpet event; * Coordination of media and talent in backstage media room during event.



Nikstar PR

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist - NOMAD Book Launch Event

  • Apr 2012 - Apr 2012

  * Coordinated talent and media at red carpet book launch event for NOMAD.

• Publicist - Actor's Centre Book Launch Event

  • Apr 2012 - Apr 2012

  * Coordinated talent and media at red carpet book launch event for The Actor's Centre.

• Publicist - Red Carpet Opening of Marquee at The Star

  • Mar 2012 - Mar 2012

  * Coordinated talent and media at red carpet opening of Marquee, a new venue at The Star.



Australian Broadcasting Corporation (ABC)

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Producer

  • 2011 - Mar 2012

  * Produced the national overnight radio show Weekend Overnights and provided on-air support to the presenter; * Operated the broadcast console and monitored the live broadcasts; * Took listener calls and queued calls for segments; * Developed interview and segment ideas; * Researched and scripted interviews and on-air segments; * Produced the national overnight radio show Weekend Overnights and provided on-air support to the presenter; * Operated the broadcast console and monitored the live broadcasts; * Took listener calls and queued calls for segments; * Developed interview and segment ideas; * Researched and scripted interviews and on-air segments;



TROPFEST

• Entertainment

• Pre-selection Judge

  • Jan 2012 - Jan 2012

  * Viewed submissions for Tropfest, Australia's biggest short film festival; * Provided feedback on films and helped to create short-list of finalists. * Viewed submissions for Tropfest, Australia's biggest short film festival; * Provided feedback on films and helped to create short-list of finalists.



The Lantern Group

• Public Relations and Communications Services
• 1 - 100 Employee

• Publicist (Red Carpet/Media Room) - 2012 Australian Academy of Cinema and Television Arts Awards

  • Jan 2012 - Jan 2012

  * Talent and media management on red carpet for AACTA Awards; * Coordination of media and talent in backstage media room during event. * Talent and media management on red carpet for AACTA Awards; * Coordination of media and talent in backstage media room during event.



The Lantern Group

• Public Relations and Communications Services
• 1 - 100 Employee

• Publicity Coordinator

  • Mar 2011 - Jul 2011

  * Provided publicity and event support for the 2011 Sydney Film Festival, 2011 TV WEEK Logie Awards, 2011 AFI Awards, National Adoption Awareness Week and Flickerfest;* Managed travel and itineraries for talent at 2011 AFI Awards;* Managed media accreditation for the Sydney Film Festival 2011 and the 2011 TV WEEK Logie Awards.

• Publicist (Red Carpet/Media Room) - 2011 TV WEEK Logie Awards

  • Apr 2011 - Apr 2011

  * Talent and media management on red carpet for TV WEEK Logie Awards - Australia's biggest red carpet event;* Coordination of media and talent in backstage media room during event.



TROPFEST

• Entertainment

• Pre-selection Judge

  • Jan 2011 - Jan 2011

  * Viewed submissions for Tropfest, Australia's biggest short film festival; * Provided feedback on films and helped to create short-list of finalists. * Viewed submissions for Tropfest, Australia's biggest short film festival; * Provided feedback on films and helped to create short-list of finalists.



Visual Event Management

• Events Services
• 1 - 100 Employee

• Event Coordinator

  • Jul 2010 - Dec 2010

  * Provided event coordination for red carpet premieres, concerts and not-for-profit events; * Researched and developed event concepts; * Helped dress event spaces; * Helped secure sponsorship for large scale events; * Communicated with distributors, media, talent, publicists, film producers and other stakeholders; * Assisted with budget development and monitored expenditure for events. * Provided event coordination for red carpet premieres, concerts and not-for-profit events; * Researched and developed event concepts; * Helped dress event spaces; * Helped secure sponsorship for large scale events; * Communicated with distributors, media, talent, publicists, film producers and other stakeholders; * Assisted with budget development and monitored expenditure for events.



The Lantern Group

• Public Relations and Communications Services
• 1 - 100 Employee

• Publicity Coordinator

  • Nov 2009 - Jun 2010

  * Provided publicity and event support for the 2010 Sydney Film Festival, 2010 TV WEEK Logie Awards, ASTRA Conference and Flickerfest;* Managed media accreditation for the Sydney Film Festival 2010 and the 2010 TV WEEK Logie Awards.

• Publicist (Red Carpet/Media Room) - 2010 TV WEEK Logie Awards

  • Apr 2010 - Apr 2010

  * Talent and media management on red carpet for TV WEEK Logie Awards - Australia's biggest red carpet event;* Coordination of media and talent in backstage media room during event.



TROPFEST

• Entertainment

• Pre-selection Judge

  • Jan 2010 - Jan 2010

  * Viewed submissions for Tropfest, Australia's biggest short film festival; * Provided feedback on films and helped to create short-list of finalists. * Viewed submissions for Tropfest, Australia's biggest short film festival; * Provided feedback on films and helped to create short-list of finalists.



Seed Productions

• Story Editor/Development Executive

  • 2007 - 2009

  * Created and developed film and television show concepts, pitching them to producing partners and networks; * Researched talent, concepts, projects and industry issues and sourced new material for development; * Prepared concept and funding documents; * Created and distributed script notes and script coverage. * Created and developed film and television show concepts, pitching them to producing partners and networks; * Researched talent, concepts, projects and industry issues and sourced new material for development; * Prepared concept and funding documents; * Created and distributed script notes and script coverage.