Experience

INCA International Nature & Cultural Adventures

• United States
• Travel Arrangements
• 1 - 100 Employee

• Sales & Marketing

  • Jun 2018 - Present

  Responsible for direct, agency and wholesale sales channels, as well as managing consortium partner agency relationships.

• Director of Digital Marketing

  • Jan 2015 - Jun 2018

  Successful execution and launch of new branding and website via management of creative agencies. Creation and launch of sub-brand micro-sites. Organization and implementation of Google Analytics tracking & Webmaster tools across all web properties. Prioritization of SEO goals, hiring and managing of SEO agency. Redesigned and relaunched email marketing program. Reorganized and implemented new social media strategies. Hiring and managing relationship with PR agency.

• Air Desk Consultant

  • Jul 2014 - Jan 2015

  Responsible for training INCA staff in Sabre GDS formats, reservations, ticketing, and sales reports.



Integrity Galápagos

• United States
• Travel Arrangements

• Digital Marketing Manager

  • Jan 2015 - Present

  Promotion of the Galápagos luxury yacht INTEGRITY via consumer and trade channels. Launched stand-alone INTEGRITY website and social media channels. Introduced Google Analytics tracking and cross-referral tracking. Designed and launched a number of brand collateral pieces. Promotion of the Galápagos luxury yacht INTEGRITY via consumer and trade channels. Launched stand-alone INTEGRITY website and social media channels. Introduced Google Analytics tracking and cross-referral tracking. Designed and launched a number of brand collateral pieces.



Adventure Center (PEAK Adventure Travel Group) USA & Canada

• Online Marketing Manager

  • Apr 2011 - Dec 2013

  Achieved 5% growth in gross sales and revenue, 6% growth in lead generation through the successful launch of online campaigns, e-commerce and event micro sites. Managed roll-out of new Drupal based e-commerce website. Online promotion of the Adventure Center brand via email marketing, paid search advertising, SEO strategies and social media. Managed multiple vendors and agencies to improve analytics, e-commerce goal and revenue tracking, and enhance online branding and presence. Mastered the basics of HTML, CSS, PHP, WordPress, Drupal and XML to work more closely with web development team improving website function and user experience. Proficient in Microsoft Office tools, Adobe Creative Suite, Campaign Monitor, Google Apps, Analytics and AdWords.

• Online Marketing Manager

  • Oct 2009 - Apr 2011

  Integrated, rationalized and restructured online paid search advertising, SEO, e-commerce website and email marketing across USA and Canada. Managed agency partners, vendors and development team.

• Online Marketing Coordinator

  • Mar 2006 - Oct 2009

  Drove gains in online visitors and sales leads via paid search, email marketing and social media. Created company Facebook page and grew following to 21,000+. Assumed responsibilities for Google AdWords, MSN, Yahoo paid search bid management, email newsletter content creation and distribution. Assisted with brochure content, creation, printing and distribution(Concurrent with role as Aviation Manager)

• Aviation Manager

  • Oct 2004 - Oct 2009

  Responsible for GDS and Airline contracts and relationships, staff training, flight sales P&L. Represented the company at travel industry trade events and consumer shows. Responsible for wholesale marketing to travel agencies across the USA.(Concurrent with role in Online Marketing)

• Regional Air Manager

  • May 2000 - Oct 2004

  Increased airline ticket sales, profits and efficiency for three brands under Far&Wide. Reorganized departments, hired and trained new staff. Represented the company at travel industry trade events and consumer shows. Responsible for wholesale marketing to travel agencies across the USA.

• Flight Manager

  • Jul 1988 - May 2000

  Increased flight sales and profits, lowered costs associated with GDS and Airline contracts, created staff training program, instituted quality control. Represented Adventure Center at travel industry trade events and consumer shows. Responsible for wholesale marketing to travel agencies across the USA.