Marketing Manager

• Aug 2023 - Present

Brand Manager

• Feb 2023 - Present

As the Brand Manager, my primary purpose is to develop and implement marketing initiatives that are in alignment with the Strategic Marketing Plan’s (SMP) goals to expand brand value, awareness, and market share. Acting as a gatekeeper of the brand, I will strategize for effective campaigns, set brand standards, and improve the customer experience. I will implement guides and work closely with our Business Development team on advertising, promotions, internal work, campaign marketing, social media, and other areas of representation. The brand champion and expert while ensuring brand integrity in all respects including Rockfarm subsidiary companies and Rockfarm sales agentsLeads the development of strategies, and objectives for building and executing year-round brand engagement in all forms of content to include but not limited to: Rockfarm.com, all social media pages, GoogleAds, email marketing pieces, trade show sponsorships, and other marketing vehiclesSets brand planning budget and calendar, coordinate cross-functional activities and planning processes manages timelines and ensures timely completion of all deliverablesUtilizes industry insights to identify growth opportunities and drive innovation in brand development as well as marketing initiativesResponsible for managing Rockfarm marketing partners to include but not limited to: WebFx, Antzy Ant, Elite Images, Loras Productions, JW Morten, ZoomInfo and Reply.ioRepresents the company and provides support as needed at various trade shows and conventionsResponsible for the ongoing maintenance and integrity of Rockfarm’s CRM, DynamicsCollaboration with business development, product support, and operations to maximize the potential “win” for each prospective or current clientProvides reporting to allow proper measurement of marketing activities and strategic recommendations Show less

Sales & Marketing Coordinator

• Sep 2020 - Feb 2023

Coordinating the generation of the Rockfarm Strategic Marketing PlanLeading the design, content approval and scheduling of Rockfarm’s marketing outreach to clients using MailChimp and Reply.ioOverseeing all PPC campaigns using Google Ads, LinkedIn Ads, Facebook AdsCapturing and evaluating all inbound leads from SEO channels working with SEO partner WebFx and lead source, ZoomInfoDelivering a weekly internal newsletter, a monthly internal newsletter, a monthly external digest, and weekly blog posts Maintaining the annual marketing budget to include value assessment and return on investment of each marketing initiativeManaging the CRM, Insightly's to capture contact level data points for Rockfarm’s business development teamCoordinating the event schedule and budget for Rockfarm team members and client prospects Show less

Marketing Coordinator

• Jun 2020 - Aug 2023

Redesigned Rockfarm St. Louis' website using GoDaddy and WordPress Launched their LinkedIn account and developed posts for their Facebook account Designed marketing and promotional materials using Canva Redesigned Rockfarm St. Louis' website using GoDaddy and WordPress Launched their LinkedIn account and developed posts for their Facebook account Designed marketing and promotional materials using Canva

Corporate Marketing Intern

• Jan 2020 - Apr 2020

Developed content for FleishmanHillard’s website and their employee advocacy platforms using WordPress Wrote social copy and designed graphics for Twitter, Facebook, Instagram, LinkedIn and LinkedIn Elevate using Microsoft Word and Adobe Photoshop Audited content performance of FleishmanHillard’s social platforms and website posts using each platform's analytics tools and Google Analytics Curated blogs for and distributed a triweekly employee newsletter using Dynamic Signal Updated all awards tracking docs for FleishmanHillard using Microsoft Suite Monitored and analyzed competitor COVID-19 media placements, mentions, website and social media content to inform FleishmanHillard’s COVID-19 strategy Developed market media lists for clients targeting print, online and broadcast news outlets across DMAs using Cision Supported clients in executive award and event research Show less

Freelance Website Manager

• Jan 2019 - Jan 2020

Freelance Blog Writer

• May 2016 - Jan 2020

Pemberton Hall Desk Assistant

• Aug 2017 - Jan 2020

Administrative Intern

• Jun 2019 - Aug 2019

Wrote and designed materials that were used in preparation for events using the Microsoft Office Suite Represented the APA and marketed adoptable pets at events Created surveys for educational programs using SurveyMonkey Collected and entered data for the volunteer program using Volunteer Hub Wrote and designed materials that were used in preparation for events using the Microsoft Office Suite Represented the APA and marketed adoptable pets at events Created surveys for educational programs using SurveyMonkey Collected and entered data for the volunteer program using Volunteer Hub

Marketing and Communications Assistant

• Jun 2019 - Aug 2019

Curated posts for NFED's Twitter and Facebook accounts using Canva and Photoshop Designed infographics, logos, and flyers for online organizational campaigns using Canva and Photoshop Wrote and edited blogs for the organization's website using WordPress Managed Twitter and Facebook accounts using Hootsuite during live events at their national conference Shot video footage and edited videos using Animoto Curated posts for NFED's Twitter and Facebook accounts using Canva and Photoshop Designed infographics, logos, and flyers for online organizational campaigns using Canva and Photoshop Wrote and edited blogs for the organization's website using WordPress Managed Twitter and Facebook accounts using Hootsuite during live events at their national conference Shot video footage and edited videos using Animoto

Account Manager

• Dec 2016 - Dec 2018

Marketing and Communications Intern

• May 2017 - Aug 2017

Barista

• Apr 2015 - Nov 2015